Adaptation Management of Mountain Tourism Service: The Case of the Source Regions of the Yangtze and Yellow River

Mountain areas are often rich in ecological diversity and recreational opportunities. Mountain tourism is thought to be an effective and important means for maintaining and expanding rural economies and, thus, improving the living conditions of rural societies. As mountain tourism service research is a professional field with several disciplines involved, a multi-disciplinary management pIatform is needed and it facilitates participation in sustainable mountain development by diverse stakeholders. With the source regions of the Yangtze and the Yellow River as a case study, this paper presents a conceptual framework for an adaptation management of mountain tourism services according to technical, policy, social and economic dimensions. The framework is based on a vulnerability assessment of mountain ecosystems, and can serve as a reference for the development of tourism service in other mountain areas.

The trend of tourism service integration and promotion from the perspective of multiculturalism

Multicultural education advocates the learning process and their own culture and experience together, advocating respect culture, advocate equality, difference and compensation, to set the multicultural curriculum, enhance the academic achievement of minority students and cultivate multicultural teachers＇ quality in three aspects as the starting point, the implementation of the education fair. Following the principle of equality, difference and compensation of education equality, its essence is to promote the equality of educational opportunities and provide a new angle of view and new measures for people to realize and implement educational equity. Multiculturalism is the main theme of today＇ s cultural development. It is both an opportunity and a challenge for the core values of the school. The cultivation of school core values under the impact of multi culture has adapted to the requirements of multicultural development, is conducive to re orientation of schools and reshaping the core values of teachers and students. From a multicultural perspective, it is helpful to promote the diversification of school core values from the perspectives of educational philosophy, organizational structure and cultural studies. The smaller scale of tourism enterprises in China, the lack of investment ability of enterprises and the low attention of tourists to the service quality of tourism have affected the development of tourism service innovation in our country.

Significance of Implementing ISO9001 and ISO14001 Standards in Tourism Service Enterprises——the Practice at xin Long Tropical Plants Garden

As a China national comprehensive tropical plants garden, the Xin LongTropical Plants Garden undertakes multiple tasks of scientific research, species protection, popularscience education and tourism reception. Same as a global tropical plants garden, it also faces thestrategic tasks of reasonable utilization of biological resources and environmental protection,international exchange and international cooperation and upgrading the level of management. How toupgrade the level of services; how to provide the society with high quality tourism services; how toachieve both re-sources exploitation and environmental protection; how to match with theinternational practice; how to eliminate technical barrier of trade and ensure fair competition etc;all these are the problems of common concern of both domestic and foreign enterprises of tourismservice. The Xin Long Tropical Plants Garden has taken a trial implementation of ISO9001:2000 and18014001:1996 dual standard system since 2001 and passed the certification of CQM (ChinaCertification Center for Quality Mark) in 2002 and gained the certificate of IQNet, so set anexample in implementing standardized management for both domestic and foreign enterprises of tourismservice.

The Impetus for RCEP in Facilitating the High-quality Development of the Tourism Service Trade in Yunnan Province,China

The present world pattern has undergone major changes,the trend of world multi-polarization is constantly emerging,and peace and development remain the main themes of today’s society.The formal signing and implementation of the Regional Comprehensive Economic Partnership(RCEP)is important for meeting the needs of peace and development of many countries and regions.China is in a new era of reform and opening-up,and the RCEP content is in line with China’s concept of pursuing a path of rejuvenation.Based on the locations of important borders,Yunnan Province has become one of the key places for China’s opening-up and development regarding Southeast Asia and South Asia,and the high-quality development of its tourism service trade is of great significance.This study first used the grounded theory analysis method to organize,analyze and process the records of international conferences and government press conferences held in Yunnan Province,as well as important related issues since the signing of RCEP.Then,the social network analysis method was used to analyze the social recognition degree of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province from the perspectives of different levels and group consensus.The results show that cooperation is the key macro driving force for RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province.Regarding the opportunities and environment of the transportation dividend,policy dividend and investment dividend,port construction,border township construction and exhibition-related construction are important cooperation contents,so they are conducive to the recovery of the tourism industry in a broader development space.Competition can improve the driving force of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province at the micro level,and has more practical significance.For example,RCEP can better rely on its own geographical advantages and international market competitiveness,optimize the use of resources inside and outside ports,and use high-tech products to form a more green,ecological,organic and sustainable development.In different levels of social identity,RCEP’s power of cooperation is more strongly recognized,while the power of competition is less recognized.However,from the perspective of grouping the various groups,RCEP’s powers of cooperation and competition are jointly recognized by the other groups,indicating that cooperation and competition are necessary for the realization of RCEP’s power.The results of this study provide a certain reference for understanding the dynamics of RCEP in more detail from more angles and for the local implementation of RCEP rules and measures.

Actuality and Development of the Tourism Online Services in China

The Chinese tourism industry has improved largely over last few years, which is known as the ＂Golden Tourism Project＂. This paper discusses this project by investigating online tourism service development in China, which are the tourism websites, the tourism website users and the tourism website providers. This paper begins the reality of China＇s tourism online service, and the results canbe got at last, which show that the majority of tourism website providers are regional tourism destination organizations that mainly provide comprehensive local tourism information and online services. In conclusion, this paper proposes possible approaches to improve the quality of online tourism services in China.

OPENING UP NEW PROSPECTS FOR CHINA'S SERVICE TRADE LED BY TOURISM

Since the launch of the reform, China’s service trade has been growing at a much faster speed compared to that of the rest of the country’s economy and world trade. In developing commodity trade, we are also engaged in technology trade, service trade and international investment, making efforts to achieve fusion and mutual promotion. Now, we are speeding up the opening

More Travel Services are Franchised to Hong Kong and Macao Tourism in 2002

In order to provide more convenient conditions for citizens on the mainland of China to travel to the Hong Kong and Macao special administrative regions, the relevant department of the State Council, after consultations with the Hong Kong Special Administrative Region, has decided to grant franchise to 67 more

Attitudes of Future Tourism Sector Employees Towards Organise Accessible Tourism

The aim of this paper is to show a theoretical approach to the evolution of concepts perceiving disability, taking into account the medical, social, and geographical models, as the basis for the development of principles concerning the organisation of accessible tourism for people with disabilities （PWD）. The main research objective was to identify the current attitudes of future, potential employees in the tourism （tourism and recreation students at the time of the study） towards accessible tourism. The study was based on surveys performed in May 2013 at the Adam Mickiewicz University in Poznafi （UAM, Poland） and the State University in Irkutsk （HFY, Russia）, a total sample of 216 people. The main section of the survey contained four questions regarding issues such as： optimal ways to organise tourism products for people with a disability; attitudes towards spending leisure time together with people with a disability; and specific requirements concerning the introduction of various types of improvements in tourism products aimed at people with a disability. In both cases, the results revealed that future tourism employees hold attitudes which are prevailingly open and positive towards the needs of tourists with disabilities. However, the hypothesis that the main factor influencing a reluctance to enter into contact with PwD is a lack of experience in this area, resulting in insufficient knowledge of what conditions the behaviour of PwD was also confirmed. This is a highly significant conclusion which should consider if mandatory educational programmes in the field of tourism and recreation studies are to be improved.

An empirical study on the international competitiveness tourism trade in Mongolia

With the rapid development of world trade, tourism and trade in services plays a more important role in a country＇ s economic and trade activities, and as a measure of a country＇s international competitiveness of the important criteria. Tourism service trade competence if individual countries are becoming stronger.

Design and Research on Tourism E-commerce Platform

this paper analyzes application status of tourism e-commerce in China and the Existing problems, points out that the construction of tourism e-commerce platform is an important part of the development of tourism electronic commerce. The implementation of all business systems of various tourism enterprise data integration and information integration, the travel industry, all kinds of information resources for collaborative centralized management. By connecting the information management system of scattered all corporate travel value chain, realize the unified operation in the tourism e-commerce platform, improve the exchange of information and online transaction speed. According to our country＇ s tourism status and characteristics, from the feasibility analysis, function analysis, performance analysis and service oriented thought, this paper analyzes the system architecture of and data flow diagrams, system flow chart, PAD chart analysis of the system＇ s business processes. And it was analyzed and discussed briefly from the aspects of adaptability, functions, implementation strategy.