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Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration
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作者 Zhixiu Chen Huiying Luo 《Proceedings of Business and Economic Studies》 2024年第3期140-148,共9页
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res... As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality. 展开更多
关键词 Cultural tourism integration Cyberpunk culture Cultural tourism experience
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Routes Choice of Urban Agriculture,Ecotourism and Cultural Innovation Industry Fusion
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作者 朱启酒 钱静 《Agricultural Science & Technology》 CAS 2012年第12期2667-2670,共4页
The fusion of urban agriculture, ecotourism and cultural innovation industry has been a necessary way for industry updating, value increase and income im- provement of farmers in suburbs. The methods available of the ... The fusion of urban agriculture, ecotourism and cultural innovation industry has been a necessary way for industry updating, value increase and income im- provement of farmers in suburbs. The methods available of the fusion are as fol- lows: corporation development and operation, led by government with an integrated plan; corporation management and development under guidance of market with sup- port from government; collective development under guidance of market and policies; individual development and operation with the model of "villagers participation de- pending on infrastructure provided by government". The four routes enjoy exclusive advantages and characters. Hence, different villages and towns should adopt the most suitable one according to local conditions for further development and management. 展开更多
关键词 Choice of route Industry fusion culture innovation ECOtourism Urbanagriculture
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The Folk Experience Tour Promoting the Integrated Development of Culture and Tourism in Gaomi City
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作者 Huang Pingping Zhang Weiran 《China & The World Cultural Exchange》 2024年第4期18-21,共4页
In the conflict dialogue between tradition and modernity,Gaomi City practices the theory of creative transformation and innovative development and explores cultural and tourism integration by combining folk customs an... In the conflict dialogue between tradition and modernity,Gaomi City practices the theory of creative transformation and innovative development and explores cultural and tourism integration by combining folk customs and tourism in practices and application scenarios. 展开更多
关键词 tourism innovative CUSTOMS
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High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism
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作者 Juan JIANG Lianrong PANG 《Meteorological and Environmental Research》 2024年第1期38-45,共8页
Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou... Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour. 展开更多
关键词 Integration of culture and tourism The Pearl River night tour High-quality development Intangible cultural elements
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Development Strategies for Z County E-sports Town in Chongqing:Integration of E-sports,Tourism,and Agriculture under New Policies
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作者 Yuan Li Dexin Li Yang Wang 《Proceedings of Business and Economic Studies》 2024年第5期169-175,共7页
Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of devel... Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports. 展开更多
关键词 Characteristic town E-SPORTS Deep integration of culture and tourism Tourist destination
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Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration:From the perspective of ecological integration of culture and tourism
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作者 HAN Cheng-ying 《Ecological Economy》 2022年第3期231-240,共10页
This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integrati... This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system. 展开更多
关键词 rural vitalization cultural tourism industry ecological agriculture integration and interaction
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Discussion on the Inheriting and Promotion of Traditional Tea Culture by Tourism Industry
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作者 杨主泉 李福全 《Journal of Landscape Research》 2009年第3期65-70,共6页
Tea culture,which has a long history,has close relationship with tourism. The study aimed to discuss the important approaches and main manifestation of the inheriting and promotion of tea culture by tourism,and put fo... Tea culture,which has a long history,has close relationship with tourism. The study aimed to discuss the important approaches and main manifestation of the inheriting and promotion of tea culture by tourism,and put forward several measures for better utilizing tourism industry to promote the development of tea culture in China 展开更多
关键词 TEA culture TEA culture tourism TEA culture FESTIVAL tourism
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Tourismification and Integration of Buganda's Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development
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作者 Jockey Baker 《Journal of Environmental Science and Engineering(A)》 2017年第2期98-109,共12页
Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for... Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for national sustainable development. The paper highlights the major cultural heritage of Buganda, its development for tourism, integration in the daily socio-economic activities of the communities and contribution to SDGs (Sustainable Development Goals). Buganda's culture include the Kings (Kabakas) burial grounds, Kabaka's lake and trail, music, dance, drama, handicrafts, traditions and food which provide an authentic cultural tourism product which compliments Uganda's nature tourism. Community participation and provide employment opportunities to the youth and women there by returning the tourism dollar to the community and this is important for sustainable development. The tourismification of Buganda's culture shall not only diversify Uganda's tourism industry but contribute to national sustainable development. 展开更多
关键词 tourismification INTEGRATION culture SUSTAINABILITY tourism development.
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Paths and Strategies of Culture and Tourism Integration
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作者 TANG Wei 《Journal of Landscape Research》 2021年第5期65-67,70,共4页
Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of cultu... Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism. 展开更多
关键词 culture and tourism integration culture and tourism PATH Strategy
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The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance
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作者 BAI Yan 《Journal of Landscape Research》 2021年第5期93-99,102,共8页
Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The resul... Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism. 展开更多
关键词 Integration of culture and tourism industry Upgrading of tourism industry performance Theoretical hypothesis Impact effect
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Culture Dynamics across the World Today:Tourism and the Palette of Imagination
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作者 Keith Hollinshead Vannsy Kuon 《Journal of Geographical Research》 2021年第4期30-47,共18页
In general,this manuscript critiques the contemporary dynamisms of the formation/deformation of the cultural sphere under the increased mobilisations of globalization.In particular,it inspects the symphysis[□SYMPHYSI... In general,this manuscript critiques the contemporary dynamisms of the formation/deformation of the cultural sphere under the increased mobilisations of globalization.In particular,it inspects the symphysis[□SYMPHYSIS]between'tourism'and'culture',where the latter stands as an immense portmanteau phenomenon embracing many different things(under the vicissitudes of globalisation/glocalisation)across the protean realms of race,gender,entertainment,consumerism,meaning-making,et cetera.Critiquing Jamal and Robinson's recent attempt at panoramic coverage of the geography of tourism/tourism studies),it argues that tourism is regularly implicated in cultural practices relating to power-exercises in/across society.Then,in synthesising Bauman’s vision of contemporary society as that moving from seemingly well-ordered stabilities to a geographic realm where change is the-only-permanence and uncertainty the-only-certainty,the manuscript generates five lead propositions calling for'plural knowability',viz.,for a deeper/richer palette-of-imagination on the teeming multiplicities and throbbing provisionalities of culture as it emerges/unfolds or otherwise gets recast under the destabilising'nomadic logics'of our time.In viewing culture as a vehicle of both'impermanence'and'seduction'nowadays,the paper notes how in so many places and spaces,individuals are less inclined to be engaged locally/regionally/nationally as culture-partly through the volatile iterability of travel/tourism-has become an ever-widening polylogue. 展开更多
关键词 Cultural selection/Cultural production Liquid modernity Liquid tourism Polycultural vision tourism power BAUMAN
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Rural Tourism, Shanxi Merchants’ Culture and New Rural Construction of Socialism
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作者 史琨 《Journal of Landscape Research》 2010年第8期76-80,共5页
Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an ... Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village. 展开更多
关键词 RURAL tourism SHANXI Merchant’s culture New RURAL construction
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Tourism Mode of Tea Culture Museum in Guizhou:A Case Study of Meitan Modern Tea Culture Museum Settlement
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作者 Yiran HU Min WANG +3 位作者 Kaixun ZHOU Qijin WANG Xue MO Xiaoxia LIU 《Asian Agricultural Research》 2024年第10期16-20,共5页
Since the 14 th Five-Year Plan,tea culture has become very popular.However,due to the lack of brand awareness and overall planning,and the mechanical application of the model outside the province and other tourism pro... Since the 14 th Five-Year Plan,tea culture has become very popular.However,due to the lack of brand awareness and overall planning,and the mechanical application of the model outside the province and other tourism products,Guizhou Tea Culture Tourism presents a"strong tea,light culture,weak tourism".In view of this,in order to realize the positioning goal of"building a national demonstration zone for the integration of tea culture and tourism"in the 14 th Five-Year Plan of Guizhou tea industry,and explore the development mode of integration of tea culture and tourism with Guizhou characteristics,this study takes museum tourism as the breakthrough point,Meitan Tea Museum settlement as the research object,and collects Meitan Tea Museum tourism resources.This paper uses SWOT analysis to evaluate the Meitan Tea Culture Museum Tourism model,and provides some recommendations for the development of tea culture museum tourism in Guizhou Province. 展开更多
关键词 Tea culture museum tourism Meitan in Guizhou Province Tea culture museum settlement
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Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu
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作者 Hung-Cheng Tsai Yuhsiu Liu Chung-Ming Tsai 《Open Journal of Applied Sciences》 2024年第9期2506-2514,共9页
Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often a... Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation. 展开更多
关键词 Cultural innovation Cultural Product Yami culture tourism Lanyu
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Relationship between the development of ethnic tourism and the protection for regional culture:a case study of Tuwa people 被引量:5
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作者 Zhang Haixia 《Ecological Economy》 2007年第1期89-96,共8页
The innocent Tuwa people live in Kanas Lake, a world famous national reserve in northern Xinjiang. With therapid development of tourism today, Tuwa people are finally involved in tourism industry. The development of t... The innocent Tuwa people live in Kanas Lake, a world famous national reserve in northern Xinjiang. With therapid development of tourism today, Tuwa people are finally involved in tourism industry. The development of tourismis a two-edged sword. On the one hand, it boosts the revival of Tuwa culture, provides a large number of employmentopportunities and cross-cultural exchanges, and improves material welfare for Tuwa people. On the other hand, somedisadvantages have also resulted from tourism development, such as the unauthentic exhibition of Tuwa culture, limitedtourists, Tuwa group interaction, and limited material improvement for the Tuwa, etc. This paper takes Tuwa people asa case, illustrates the types, characteristics and the conditions for the development of Tuwa culture, explores the advan-tages and disadvantages resulting from the development of folk-custom tourism industry and then puts forwardsrecommendations on the protection for local cultures as follows: (1) attach great importance to Tuwa culture in thetourism development of Kanas Lake Visitor Attraction; (2) construct the aboriginal village with the consciousness ofprotection; (3) remove the Tuwa village; (4) consummate the management mode and let Tuwa people really benefit fromtourism; (5) restrict the grazing in the scenic spots and protect natural grassland; (6) promote Tuwa people’s ability ofself-supervision and self-management; (7) exhibit Tuwa culture authentically. 展开更多
关键词 Ethnic tourism Regional culture Tuwa people Cultrual protection
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A research on the path of rural culture protection and tourism utilization using memetics 被引量:1
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作者 WANG Li-juan YIN Tian-le 《Ecological Economy》 2021年第3期208-217,共10页
Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes th... Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes the cultural meme theory as the basic theory of rural cultural protection and inheritance,and constructs a set of factors affecting the protection of rural culture from two aspects of external environment and group psychology.Based on 335 questionnaires of rural tourism destination residents in Jiangsu Province,this paper deeply analyzes the influence of rural cultural protection and its driving factors,and uses structural equation model to calculate.The empirical results show that the group psychological factors as an intermediate variable,physical environmental factors and social environmental factors significantly affect the group psychological factors,thus affecting the rural cultural protection.At the same time,the impact of cultural and tourism utilization factors on rural cultural protection is also significant.From the perspective of the main body of rural cultural protection,this paper explores the psychology of the main body of rural cultural protection,promotes the upgrading of rural tourism quality and efficiency while protecting rural culture,deepens theoretical research and strengthens practical application,which has important enlightenment significance for realizing the healthy inheritance of rural culture.On the other hand,this paper can provide reasonable suggestions for the governance and development of rural traditional tourism. 展开更多
关键词 MEME rural cultural protection tourism utilization structural equation model
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Tourism Entropy as a Critical Factor for Destination Sustainability:Assessment of Carrying Capacity Through IoTs and Determination of Tourism Satisfaction
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作者 Antonis Theocharous Spyridon Avdimiotis Apostolos Karakitsios 《Journal of Tourism and Hospitality Management》 2019年第2期61-71,共11页
This paper introduces a novel methodology to address the issue of destination carrying capacity assessment and monitoring,while,to develop a new tool to enable effective and optimized policy making in tourism sector.T... This paper introduces a novel methodology to address the issue of destination carrying capacity assessment and monitoring,while,to develop a new tool to enable effective and optimized policy making in tourism sector.Tourism fits together a chain value,where stakeholders are working as cogwheels targeting the sustainability.An inherent requirement towards the objectives of sustainability is the capacity of policy makers to sustain the available social,economic,and environmental resources.Given the facts that(i)carrying capacity is a complex,dynamic,multidimensional concept,apparently vague,as such it is quite difficult to assess and monitor and(ii)each destination has unique characteristics,varying the extent and intensity of tourism development,the research proposal refines and implements measures and establishes a state-of-the-art data collection network in order to monitor tourism development in terms of sustainability and to establish an integrated carrying capacity estimation framework.Since validity and reliability of input data is a critical issue,different kind of sensors for environmental data(IoTs)are used,as well as web mining methods and field surveys,statistical information and secondary research results.Also,specialized analysis methods are applied and integration of all sources is achieved,defining the characteristics of the tourism destination ecosystem from the perspective of entropy change,in order to provide planning,policy making,and decision support,as well as a set of intelligent tools. 展开更多
关键词 carrying capacity smart tourism tourism entropy SUSTAINABILITY tourism satisfaction environment protection policy making tourism destination innovation IoTs
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The Impact of Demographics and Cultural Tourism on University Enrollments in Calabria, Italy
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作者 Giuseppe De Bartolo 《Sociology Study》 2024年第4期190-197,共8页
The decline in the birth rate,which has been uninterrupted in Italy since the mid-1960s,has had a significant impact on many aspects of society.As far as the educational system is concerned,this phenomenon has acted l... The decline in the birth rate,which has been uninterrupted in Italy since the mid-1960s,has had a significant impact on many aspects of society.As far as the educational system is concerned,this phenomenon has acted like a wave,first causing a decline in the population of the first school age groups,then in the other groups,until recently affecting the 19-25 age group,which includes the majority of university students.As a result,the majority of Italian universities have seen a decline over time in both enrollments(matriculations)and student numbers(enrollments),although the situation varies from one area to another.In the Mezzogiorno,this trend is even more pronounced,since an increasing number of resident students tend to favor universities in the Centre-North,creating a South-Centre-North movement,which could be compared to a particular form of cultural tourism,without a similar flow in the opposite direction.Finally,the study highlights the probable consequences of the recent demographic depopulation on the future trend of university enrollment of residents aged 19-25 in the Calabria region,using the most recent demographic projections of Istat and constructing two evolutionary scenarios.In the first scenario,we have assumed that in the near future university enrollment rates remain constant throughout the period considered;in the second scenario,these rates instead experience a gradual and continuous increase.These results could be useful if further forecasts of university enrollments were to be made at the level of individual Calabrian universities. 展开更多
关键词 demographics cultural tourism university enrollments Calabria region
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Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City
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作者 Huidan Zheng Yanling Jiang 《Proceedings of Business and Economic Studies》 2024年第5期247-255,共9页
From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide correspon... From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District. 展开更多
关键词 Cultural and tourism integration Brand building DEVELOPMENT
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Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration
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作者 Junxian Feng 《Proceedings of Business and Economic Studies》 2024年第3期173-178,共6页
Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sp... Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing. 展开更多
关键词 Integration of culture and tourism Sports museum Development strategy
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