Analysis of Eco-tourism Tourist Behavior and Potential Market in Taibai Mountain

This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists' characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi'an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.

Behavior Characteristics of Tourists and Detailed Classification of Tourist Source Market in Liuxihe National Forest Park

On the basis of questionnaires and field investigation,behavior characteristics of tourists in Liuxihe National Forest Park were analyzed,and the results showed that tourists in the study area mainly come from the Pearl River Delta for sightseeing,mostly 21-45 years old,with higher revisit rate but less residence time.And meanwhile,key tourist source markets of Liuxihe National Forest Park were classified on the basis of spatial distance features,social and economic features,and behavior characteristics of tourists,specifically,The Pearl River Delta Sightseeing Tourist Market,The Pearl River Delta Vacationing Tourist Market,The Pearl River Delta Business Tourist Market,and The Pearl River Delta Special-interest Tourist Market.Moreover,corresponding development strategies were proposed according to actual conditions of each market.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

A study on the development trends of tourist marketing policies in the 21^(ST) century

From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist marketing policies in the 21st century are put forward in this paper. Such as combining sustainable strategies in tourist development with ecology in green marketing, combining information of tourist trends with network in knowledge marketing, combining innovation in tourist products with diversification in marketing objects, combining levels in marketing goals with integer in marketing decision, combining solid in marketing measures with flexibility in marketing policies, combining conformity in marketing channels with double directions in marketing communication and combining the systems of marketing service with culture in marketing activities.

Study on demand features of domestic tourist market in China

This paper analyzes the demands of national tourism in China. They are respectively the upraise of national tourism, the rapid increase of tourist scale, the strength with the leadership of government, the combination of marketing, the variety of behavior, regional consumption and the relationship with economic income as well as the guide of leisure time.

A study on the system of sustainable developmentof tourist marketing environment

The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment

The Relationship Between Marketing Promotion of Historical Tourism and Tourist Motivation of Domestic Tourists： Case Study of KohYoh, Songkhla Province, Thailand

Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.

基于游记大数据的环巢湖地区乡村旅游客源市场时空结构分析

以环巢湖地区作为研究对象,基于2016—2021年旅游网站的乡村旅游游记数据,结合统计分析以及ArcGIS空间分析法研究环巢湖地区乡村旅游客源市场的结构特征以及影响因素。结果表明:乡村旅游客源市场季节性明显,节假日及周末效应突出,其中4至10月为旅游旺季,11至3月为旅游淡季;乡村旅游客源市场的地理集中指数总体较高,客源呈集中分布特征,合肥市为主要客源地,客源吸引半径均值为219.59 km,属于近程客源市场,空间使用曲线是基本型曲线、“U”型曲线和Maxwell-Boltzman曲线3种曲线的复合,客源核心逐渐从长三角地区、京津冀地区向内陆地区、珠三角地区扩散。乡村旅游客源市场的时空结构是多种因素相互作用的结果,主要是由乡村旅游目的地的特殊性决定的,同时闲暇时间、气候舒适度、交通、客源地经济发展水平等也是重要影响因素。

政府文旅宣传短视频增效地方旅游经济的定量分析

中国地方政府的文化和旅游部门于2023年进入了一场全国性的新型政府锦标赛:各地文旅局以官员作为核心符号创作了1167则短视频,通过大众传媒传播、吸引游客,进而获取旅游经济效益。本文收集了各地文旅局于2023年上半年发布的超40000条抖音短视频,以及逾2000个景区520天的日度客流量数据,研究发现,带有官员形象符号的政府宣传提高了城市的互联网热度,并且拉动了当地的旅游经济增长:平均来看,文旅局每发布1条官员短视频,会使所在地级市景区客流量增加0.86%。此外,宣传效果较好的官员短视频能够带来更大的经济效益。对动态效应的检验发现,官员短视频在半年的时间窗口范围内稳定地吸引了更多的客流量。

Study on Tourism Decision-making Pattern of European Tourists in China——With European Tourists in Xi’an City as a Study Case

With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionnaire survey among European tourists in Xi'an City, analyzed their tourism decision behaviors and influencing factors, and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City.

地方特色旅游食品的绿色营销与可持续发展

本文通过分析地方特色旅游食品的定义、特点及与地方文化的融合,结合绿色营销的理念和原则,提出具体的绿色营销策略,并剖析地方特色旅游食品可持续发展的路径,以期为该产业的绿色发展提供理论指导和实践参考,促进旅游经济与生态环境的和谐共生。

互联网视域下兰州市旅游景区营销现状及对策探讨

随着互联网的快速发展,传统的营销方式已经不能满足旅游景区发展的需求。基于网络数据调查分析并结合问卷调查,对兰州市旅游景区在各大旅游平台及“微信”“微博”“抖音”等社交媒体平台的营销现状进行详细分析,发现兰州市旅游景区存在旅游营销的理念淡薄、网络传播重视不足等问题,并根据调查结果提出了提升网络营销意识,通过培训和教育,提高景区工作人员对网络营销的认识和重视程度;创新旅游平台营销体系。在网络平台如微博,建立多渠道、多形式的营销体系、制定具体的网络平台应用方案,包括内容策划、发布频率、互动方式等方面的解决措施,以期为其他景区的营销提供参考,更好地为实现景区营销目标,提升旅游景区效果擎画蓝图。

基于数字足迹的河南景区自驾游客空间来源结构分析

旅游业对国民经济的综合影响日益凸显,研究不同细分市场特点,促进旅游经济繁荣成为旅游地和学术界的重要命题。通过游客留在社交媒体的数字足迹,采集挖掘数据信息,分析河南自驾游市场的游客空间来源结构。研究表明,河南景区自驾游客源分布广泛,且以河南、北京客源为主;优质景区覆盖的市场更广、吸引力更大,景区品质、消费能力、促销力度等营销因素对游客意愿和行为影响显著。研究结果可帮助河南旅游组织部门更高效、更有针对性地制定和实施管理活动。

Adjusting the Touristic Educational System to the Exchange of Generation

This paper presents the results of a qualitative research based on a focus group organized within the specializations of Tourism-Services,and Management of FSEAA Brasov,and based on evaluation questionnaires of Management in Tourism courses,organized by SFMT during 2016.In this research,the main features of current graduates(Generation Z born after 1994)were captured,the first generation raised in a digital environment with an online childhood,in relationship with their attitude towards the labor market compared to previous generations(X-born between 1966 and 1976 and Y-Millennials-born between 1977 and 1995),and the need to adapt to the educational system,and the employers’attitude towards these new perspectives,where personal time becomes often more important than the work place.This is a generation of independent people that will change the world!The research has led to conclusions and recommendations at several levels:(1)at a national level-the need to propose some strategies for retaining employment inside the national economy and attracting labor from Diaspora;here an important role can be played within the European funding programs POCU and PNRDP to finance entrepreneurial initiatives;(2)at the employers level-implementing appropriate strategies of attracting and creating loyalty of human resources,of reduction or elimination of seasonality;and(3)at the educational system-strategies to encourage completion of studies at all levels,adapting the system to the needs of new generations,through employers’involvement in the educational process by stimulating the dual vocational education.

Tourism Marketing Consciousness： The New Posture of the Tourism Consumer Citizen

We know that increased population and unrestrained consumption are generating problems, which becomes critical for our planet. This impending context is part of a whole system, triggered by a logic operation which needs to be reconsidered urgently. The consumer consciousness of tourism knows to what extent their different actions will help change something. To achieve this awareness of sustainable consumption requires a restructuring and reform of the cultural, social, and political aspects of the site and the citizen. With this vision and the proposal for a case study of tourism marketing consciousness, the objective of this study is to raise consumers＇ awareness of tourist destinations to develop their abilities to use the right information to make the right choices and to be ecologically responsible. Through this differentia/, every action carried out in the tourist spot is of singular importance to create sustainable added value for the citizen. In this case, tour operators, non-governmental organizations （NGOs）, and local governments should also invest in educational programs that guide these consumers to enjoy as citizens the tourist areas consciously and effectively. Thus, we believe that training in tourism will lead the stakeholders of consciousness tourist destination to feel protagonist in the broad economic context, social, political, and cultural society of the destination of their choices.

关系利益、地方依恋对季节型旅居者目的地忠诚的影响:文化参与作为调节因素

本文应用结构方程模型,探讨关系利益和地方依恋对季节型旅居者目的地忠诚的影响,以及文化参与在关系利益与地方依恋之间的调节作用。通过在海南省海口市的调研发现:季节型旅居者感知的关系利益对地方依恋有显著正向的影响;季节型旅居者的地方依恋对其目的地忠诚具有显著正向的影响;季节型旅居者感知的关系利益会通过地方依恋间接影响游客忠诚;季节型旅居者的文化参与在关系利益与地方依恋之间的调节效果不显著。可见,建立与旅居者的情感联系是提高其目的地忠诚的重要途径。

基于网络评论的大唐西市文化景区旅游形象感知分析

当今各网络平台用户不断增加,出现大量网络评论代表着游客的情感态度。因此以西安市莲湖区大唐西市文化景区为研究对象,通过大众点评网和携程网获取到游客网络评论文本1828条。由软件分析得出:游客对于大唐西市文化景区的整体满意度较高。“方便”“热闹”“适合游览”是游客评论的积极情感表现方面,“商业化浓郁”“没有人气”“文化氛围不足”等是游客的消极情感体现方面。基于分析结果,提出了优化策略:①改善商业化程度,重视文化氛围塑造。完善景区业态准入机制,所售商品应体现大唐西市特色,传播景区文化特色;②挖掘自身特色,提高景区游客吸引力。充分利用景区自身文化资源,多开展如西市文化节等文化活动,增强游客参与感;③完善基础设施,提高服务质量。及时更换老旧服务设施,完善标识设施,增强工作人员服务意识,满足游客便捷性游览需求。

“心动”便会“行动”吗?——旅游景区网络关注市场转化度指标的构建与应用

“互联网+旅游”浪潮中,网络成为旅游者搜索、分享和交流旅游信息的重要渠道。然而旅游者“心动”是否“行动”难有定论。文章以上海市旅游景区为例,分别爬取各旅游景区的百度搜索指数(表征“心动”)和实时游客数量(表征“行动”),构建旅游景区网络关注市场转化度指标,采用核密度插值、偏相关分析、地理探测器等方法刻画各旅游景区的网络关注量、游客到访量及网络关注市场转化度的时空分异性,对比各景区类型、等级、地理邻近的网络关注市场转化度差异。研究发现:(1)空间上,上海市旅游景区日均网络关注量高度集中于都市旅游中心圈层内,距离衰减效应显著,而日均游客到访量以都市旅游中心区和国际旅游度假区为中心,双核摄动且距离衰减;(2)时间上,受旅游淡旺季、周末效应与假期效应叠加影响,旅游景区网络关注量与游客到访量潮汐性特征显著;(3)网络关注市场转化度呈现都市旅游中心区与国际旅游度假区双核共振分布的主要特征,兼具溢出效应、虹吸效应和马太效应;(4)上海市旅游景区网络关注市场转化度受景区类型、景区等级、景区邻近性和交通可达性的影响,其中景区类型与等级是首要因素,而交通可达性及景区邻近性则是旅游者“心动”至“行动”转化的地理约束。

基于在线评论的游客画像构建研究

游客画像用于描述游客旅游消费中的行为特征,为旅游相关企业的精准营销提供决策依据。以旅游产品在线评论为数据源,从游客基本信息、兴趣偏好、情感动机3个维度刻画游客特质,完成游客画像的构建。以某网的热销跟团游产品为案例研究对象,基于AISAS消费者网络行为模型,为旅游产品制定精准营销策略,有助于互联网旅游平台完善在线评论系统,增强旅游相关企业提升核心竞争优势。

新媒体视域下依兰旅游景区营销现状及对策分析

随着现代互联网技术的发展,传统的营销方式已经不能满足旅游景区发展的需求,人们对传统广告营销已经有抵触情绪。新媒体以便捷的社交手段进行旅游推介,因给人亲切之感而易于接受,可以更好地实现景区营销目标,提升旅游景区营销效果。通过网络数据调查,分析依兰旅游景区在旅游OTA平台及微信、微博、抖音等新媒体社交平台的营销现状,从而构建多渠道、全方位、强宣传的新媒体营销模式,并从提升旅游者对依兰旅游感知度和关注度等角度提出营销建议。