Analysis on inbound tourists' satisfaction in China: an empirical study based on the investigation of 5 cities

In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US, Korea and Japan by surveying a sample of 528 visitors in fi ve different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfi ed with their travel experience in China; many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education, especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.

Tour Guides and Destination Image： Evidence From Portugal

Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image （TDI） is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide＇s attributes in communication skills and scholar knowledge （history, art, and popular culture） together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.

Evaluation and Promotion Model of Tourist Satisfaction in Ice and Snow Tourism Destinations

The successful bid for the Beijing Winter Olympics has brought historic opportunities for the development of ice and snow tourism in China.An index system for the evaluation of tourist satisfaction in ice and snow tourism destinations was constructed from the target layer-factor layer-index layer approach in this paper.Taking tourists with ice and snow tourism experience as the research object,and integrating a questionnaire survey and the Importance-Performance Analysis(IPA)method,a total of 840 valid questionnaires were collected to assess the satisfaction of tourists in snow and ice tourism destinations,and the promotion model of tourist satisfaction in ice and snow tourism destinations was put forward.This process led to three main results.(1)Ice and snow tourists in China are characterized as young and better-educated,with college students aged 19 to 25 as the main consumer group.More than 70%of ice and snow tourists are pretty satisfied with the current development of ice and snow destinations in China,and are willing to participate again.(2)Other than“ice and snow souvenirs”,tourists’perceptions of importance are all higher than the level of perceived satisfaction,and the importance values of the 13 indicators including“Scenic spot security”and“Diversity of ice and snow entertainment and sports”are especially high,showing that tourists have high expectations and demands of the destinations.However,the perceived satisfaction level of tourists for all indexes is generally low,mostly at the general satisfaction level,indicating that ice and snow tourism destinations have only partially met the demands of ice and snow tourists,and there is still much room for improvement.(3)After IPA analysis,five suggestions for improving the satisfaction of tourists in ice and snow tourism destinations were put forward,including diversification of the tourism business model,construction of tourism facilities,a market diversified cultivation model,a humanized mode of tourism service and a refined management model.The results of this study will help to enrich the theory of ice and snow tourist satisfaction and promote the high-quality development of China's ice and snow tourism in the post-Winter Olympics era.

Examining Antecedents and Consequences of Tourist Satisfaction: A Structural Modeling Approach

While the importance of tourist satisfaction has been recognized by academic researchers for at least four decades, adequate tourist satisfaction models have not been developed or validated. This study presents a tourist satisfaction model for a destination and explores the antecedents （tourist expectations, destination image, perceived quality, and perceived value） and the consequences （tourist complaints and tourist loyalty） of tourist satisfaction using Guilin for the case study. Structural equation modeling results support the tourist satisfaction model of tourist expectations, destination image, perceived quality, and perceived value as four key antecedents of tourist satisfaction, with tourist satisfaction having a negative effect on tourist complaints and a positive effect on tourist loyalty. Managerial implications are drawn from the study findings and suggestions are given for future work.

旅游动机对历史文化名城游客满意度与忠诚度的影响——基于大理古城的实证研究

Based on the perspective of heritage tourism,this paper selected Dali Ancient City,one of the first group of national historic and cultural cities,located in Yunnan Province,China,as case study to analyze the motivation,satisfaction,and loyalty of tourists to national historic and cultural cities with concentrations of ethnic minorities.Through the questionnaire survey on the experience of tourists during their stay in Dali Ancient City,the study identified two motivations related to their visit:cultural motivation and multi-factor motivation,such as delicious food,enjoying holidays.By identifying and understanding the type,motivation,behavior,perception,and experience of tourists in national historic and cultural cities,it was hoped to provide reference for destination management and formulation of corresponding countermeasures.In addition,this study also discussed how tourist motivation analysis contributed to higher satisfaction and loyalty of tourists to a destination.