An Experimental Pragmatic Study of Readers’Preferences for Methods Used in Translating Chinese Brand Names

This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.

Exploration of French-Chinese Translation Methods of Electrical Engineering Terminology Using Online Image-Text Retrieval Mode

With the incessant propulsion of the Open Door Policy,which is related to the consolidation of international collaborative partnerships,an increasing number of Chinese companies are moving toward cooperating countries to participate in infrastructure construction,employing a win-win strategy in favor of the people and governments of both countries.Among the cooperation domains,our country’s electrical companies have achieved a series of remarkable results in the international Engineering,Procurement,and Construction(EPC)project market with their outstanding business capabilities and technical advantages.Nevertheless,some shortcomings cannot be overlooked,the most notable of which appears to be the impediment associated with engineering translation,which has always been an obsession among translators of Chinese companies.Taking the transmission line project in the Republic of Madagascar as an example,an analysis of French-Chinese translation methods of electrical engineering terminology in the field of the transmission line is carried out.

On English Translation Methods of Chinese Allusive Idioms

Derived from historical events,fables,myths,legends,proverbs,Chinese allusive idioms are rich in national sense and cultural characteristics.This paper mainly discusses the translation methods of Chinese allusive idioms,as well as various factors affecting translation.By analyzing similarities and differences between English and Chinese allusive idioms,the translation strategies for different Chinese allusive idioms will also be explored and summarized.

An Analysis of Translation Methods of Metaphors in Fortress Besieged Based on the English Version by Kelly.J. and N.K.Mao

As to Fortress Besieged,it is the English version translated by Kelly.J.and N.K.Mao of Wei Cheng written by Qian Zhongshu,which includes various and fancy metaphors.To explore and find more proper and effective translation methods of metaphors under foreignization and domestication,~1 this paper combines exemplifications in Fortress Besieged with translationrelated theories,which may help readers comprehend literary works better and promote cross-cultural communication.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.

On Translating English Animal Proverb into Chinese from Cultural Perspective--Taking the proverb about dog as an example

Proverb, the essence of language, is a fixed phrase or short sentence that is circulated among the masses. With the increasingly close exchange between China and western countries, translation between English and Chinese, especially proverb translation, is the most important task of translators. ＂English animal proverb is a wonderful work of numerous and various English proverbs, and it is rich in unique charms of language arts.＂ Correctly translating English animal proverb can play an important role in proverb translation A large number of English animal proverbs use ＂dog＂ as a metaphor, and there is an obvious discrepancy of dog culture between China and western countries. In the light of it, taking the proverb about ＂dog＂ as an example, this thesis introduces the dog culture of China and western countries respectively and their discrepancies. Based on this, the thesis has a deep discussion on several methods of translating English proverb into Chinese and the attentions that should be paid in the process of translating. All these aim to make readers have a better understanding of Chinese and western proverbs and shorten the distance caused by cultural difference to more flexibly master and use both English and Chinese languages

A Study of English-Chinese Translation Methods for Cosmetic Advertising

Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements have different forms and characteristics due to the influence of some factors such as their distinct language and culture.This study analyzes the characteristics of advertising language based on some typical examples of cosmetic advertising at home and abroad.The findings show that four methods of English-Chinese advertising translation are commonly used namely transliteration,literal translation,free translation and supplementary translation.These findings contribute to our knowledge in cosmetic advertising translation and are of practical significance for relevant research in the future.

Semantic and Communicative Translation:On the English Translation Methods of Martial Arts Moves in Legends of the Condor Heroes

The martial arts novel is not only a significant kind of Chinese popular fictions but also a novel category unique to Chi⁃nese culture.Legends of the Condor Heroes is the representative one which was once adapted into nationally popular TV series,boasting a widespread domestic mass base.Therefore,the book may become a key to the door of foreign readers’interest in Chi⁃nese martial arts culture.This thesis takes the latest English version of Legends of the Condor Heroes as the research object,focus⁃ing on six specific translation methods from the perspectives of semantic translation and communicative translation.The six transla⁃tion methods discussed in the thesis include:(1)literal translation;(2)combination of transliteration and literal translation;(3)liter⁃al translation with necessary notes;(4)free translation;(5)combination of transliteration and free translation;(6)creative transla⁃tion.

On Translation Methods of Culture Compensation

In the various methods of English Chinese translation,cultural differences will cause the loss of information,which willgreatly affect the quality of translation.Therefore,in order to express the meaning accurately,the translator must have a comprehen-sive understanding of the two cultures.The purpose of this paper is to help translators effectively reduce the loss of information,ex-press the original meaning completely and accurately,and improve the quality of translation.

C-E Translation Methods of Auto Parts Instructions Explained by Skopostheorie

China has made great achievements in foreign trades.An investigation shows that China’s annual volume of export is about 60billion,which only accounts for 10%of the worlds.The quality of product’s publicity is an essential reason and instructions translation also quite important.This thesis tries to analyze the C-E translation methods of auto parts instructions with Skopostheorie.

On the Translation Strategies of Characters’Nicknames-Taking The Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio as an Example

Up to now,The Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio(shortened as Iconography)is the first large-scale book to systematically study and interpret the notes and pictures of The Decorated Writing-Paper of the Ten Bamboo Studio(shortened as Ten Bamboo).The Iconography explains the sources and interpretations of 123 paintings in 15 groups.The content covers the celebrities and historical allusions of Tessa in the past dynasties,in which there are many nicknames that are full of Chinese characteristics.This paper takes the English translation of characters’nicknames in Iconography as the research object.Through the research,it is found that the translation of these characters’nicknames mainly adopts the methods of transliteration,explanation,literal translation with annotations and free translation.Through the analysis of specific cases,this paper tries to make the translation meet the reading expectation of the target readers to the maximum extent,and provide reference for the English translation of related classical works.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

Comments on Nigel Wiseman s A Practical Dictionary of Chinese Medicine(Ⅰ)——On the“Word-for-word”Literal Approach to Translation

Comments were made on the ＂word-for-word＂ literal translation method used by Mr. Nigel Wiseman in A Practical Dictionary of Chinese Medicine. He believes that only literal translation can reflect Chinese medical concepts accurately. The so-called ＂word-for-word＂ translation is actually ＂English-word-for- Chinese-character＂ translation. First, the authors of the dictionary made a list of Single Characters with English Equivalents, and then they gave each character of the medical term an English equivalent according to the list. Finally, they made some minor modifications to make the rendering grammatically smoother. Many English terms thus produced are confusing. The defect of the word-for-word literal translation stems from the erroneous idea that a single character constitutes the basic element of meaning corresponding to the notion of ＂word＂ in English, and the meaning of a disyllabic or polysyllabic Chinese word is the simple addition of the constituent characters. Another big mistake is the negligence of the polysemy of Chinese characters. One or two English equivalents can by no means cover all the various meanings of a single character which is a polysemous monosyllabic word. Various examples were cited from this dictionary to illustrate the mistakes.

Analysis English Translation of Chinese Poems' Color Words——Functional Equivalence Theory

The translation of Chinese ancient poems has always been the direction of many translators at home and abroad,and the translation of color words has gradually become the object of study.However,due to the difference between translation theory and perspective,there are many controversial translations.Based on the theory of "functional equivalence" proposed by American translation theorist Eugene Nida,this paper analyzes the concrete translation of Chinese ancient poems,and aims to explore how to translate the color words in ancient poems in the best way,And summed up the specific and practical translation methods.

On Errors in Chinese-English Translation of Public Signs

With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as well as diversified function of public signs.For that reason,the author venture to analyses the problems existing in Chinese-English translation of public signs on the level of linguistic and culture such as spelling errors,harsh tones and so on.Meanwhile the author offer some strategies and principles of translation based on the communicative translation method and as well as the quality of translators perspectives,including the methods of functional priority,of utilization of Pin Yin and so on,hoping to optimize the quality of the public signs translation so as to publicize China and promote the image of China and arose the attention and awareness of the translators.

The Status Quo and Solutions of Translation on Five-ShuPionts of Acu⁃ puncture and Moxibustion from the Perspective of Skopos Theory in Last 30 Years

The standardization of the terminology of TCM,especially acupuncture point,is the basis and prerequisite for the modernization internationalization of TCM.In order to meet the needs of TCM academic exchanges,communication and teaching,this basic work is very urgent and significant.The research about acupuncture terminology translation process TCM for nearly 30 years in our country is of great significance to the translation for today's acupuncture points.According to the widely collecting relevant materials at home and abroad,we summarized the characteristics of the term translation and standardization of TCM acupuncture in various periods and tries to analyze the difficulty for the conduct of TCM terms and the reasons by using translation,linguistics and research methods,and put forward a solution to handle the problems which happened in the process of terminology translation.

On Foreign Language Creation and Rootless Back Translation -A Case Study of Snow Flower and the Secret Fan

With Adaptation Theory as its theoretical basis, this research makes comparison between Lisa See＇s original version of Snow Flower and the Secret Fan and Xin Yuanjie＇s Chinese translation based on a self-compiled manual annotation English-Chinese bilingual corpus. It aims at exploring the choice of language and the choice of translation method in the foreign language creation and rootless back-translation of Snow Flower and the Secret Fan, discussing whether these choices adapt to the source language or the target language, and finding out the communicative effects they have achieved. The preliminary results show that： the choice of language and the choice of translation method in Foreign Language Creation mainly adapt to the target language to make easier for the target English readers to understand and partly adapt to the source language to keep local flavor; the choice of language and the choice of translation method in rootless back translation mainly adapt to the target language to make the translation authentic, accurate and smooth, and adaption to source language will lead to translationese. This research sheds new light on this special kind of writing and translation.

A Comparative Study of the Two Translation Versions of Qiu Chuang Feng Yu Xi from the Perspective of Skopos Theory

Hong Lou Meng is one of the most important works in Chinese classical novels,and the author,Cao Xueqin,gave his own understanding of the feudal society and his exclamation of the fickleness of the world in the novel.Up to now,the novel and the poems in the novel are still of high artistic value.Qiu Chuang Feng Yu Xi,as one of the most artistic and representative poems in the novel,has been translated into English by many translators.Among the translations,Yang Xianyi’s translation and David Hawkes’translation have the highest artistic achievements.Yang Xianyi is a famous Chinese translator and David Hawkes is a world-renowned sinologist in Britain.Because of their distinct identities,their translation purposes and translation styles are totally different.Guided by German translator Hans Vermeer’s Skopos Theory,this paper investigates the prologues of the translations of Hong Lou Meng and the translators’biographies.The findings indicate the respective translation purposes of Yang Xianyi and David Hawkes and their trade-off choices of translation methods.By means of objectively evaluation of the merits and demerits of the two translation versions of Qiu Chuang Feng Yu Xi,the rationality of existence of the translations in a specific cultural background is explained.It is proved that Skopos Theory is one of the general methods for the English translation of poems in Chinese classical novels.

Cultural Characteristics of Idiomatic Expressions and Their Approaches of Translation

This paper elaborates that idiomatic expressions are very important parts of language. They have structural solidification and sense of integrity, contain rich connotation of national culture and show prominent personality characteristics of the language.Their meanings are not simple addition of literal meanings. It is very important to keep the national culture in the source language and deal with the relationship between cultural differences and communicative effects in translation.

Translation of Film Titles with the Application of Peter Newmark＇s Translation Theory

This paper, based on the Chinese audience＇s aesthetic and cultural anticipation and the application of Peter Newmark＇s translation theory on translating film rifles, discusses the features and translation of film title from English to Chinese. The four main translation methods--literal translation, transliteration, free translation, semantic translation and/or communicative translation and the different translation strategies of film titles used in Hong Kong and Taiwan are introduced in detail with sufficient examples.