Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

On Strategies of Translating Culture-loaded Terms in Casual Expressions of Idle Feeling

The theory of "thick translation", put forward by American scholar Kwame Anthony Appiah, suggests understanding and translating source text with the help of its rich cultural and linguistic context. The notion boasts a significant role in the translation of ancient Chinese classics which is the embodiment and condensation of traditional Chinese philosophical principles, such as Taoism, Confucianism. This paper mainly looks into the translation of culture-loaded words in Casual Expressions of Idle Feeling from the perspective of"thick translation"and wishes to contribute to the strategies of translating culture-loaded words in ancient Chinese classics.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

Problems and Strategies:A Case Study of Translation of the Introduction of Xianda College of Economics and Humanities,SISU

The present paper takes the English translation of the introduction of Xianda College of Economics and Humanities,SISU as an example to explore the translation problems of proper nouns and differences in English and Chinese language expressions in the construction of English introductions in Chinese institutions of higher education with the intention to propose corresponding solutions.It is hoped that this paper will provide some tips for the English translation of international publicity materials for other institutions of higher education.

Gender in translation and feminist translation strategies

Translation has been regarded as the subordination and complementation of the original discourse in the long history of human society, and the loyalty of the wife to the husband has been the metaphor of the relationship between translated version and the original discourse. By using supplementing, prefacing, and hijacking, the feminist translation rewrites the original discourse creatively in order to overwhelming the authority of the original discourse even the male-governed society.

The Translation of Allusions in Political Discourse:An Intertextuality Perspective

drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publication of its English version provides a valuable opportunity for the study of allusions in translated political discourse.With the English translations of 241 allusions collected from two volumes of the book,we classified these allusions into three categories of history,culture,and literature based on their original sources.Then we analyzed the strategies used in translating the allusions,and provided typical examples to illustrate the use of such translation strategies for each category.Finally,we tried to account for the use of these strategies in light of the intertextuality theory.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

A Study on the Translation of Plant Images in Qu Yuan’s Li Sao

The renowned masterpiece“Li Sao”by Qu Yuan contains numerous plant images for“expressing emotions and aspirations.”Exploring methods of translating plant imagery has greatly assisted in disseminating Chinese classical culture and facilitating cross-cultural communication.This study conducts a comparative analysis of three translations of“Li Sao”by Xu Yuanchong,Yang Xianyi,and Hawkes,aiming to understand the different approaches to translating plant imagery and explore variations in translation effectiveness.Through data collection,comparative analysis,and case studies,this research reveals that Xu Yuanchong emphasizes free translation,Yang Xianyi tends towards literal translation,and Hawkes adopts a combination of literal,free,and phonetic translation methods.

Translation Studies from a Cross-Cultural Perspective:Reinventing Subjectivity-A Case Study of English Translation of A Dream of Red Mansions

The integration of cross-cultural inquiries into the realm of translation has given rise to a distinct subfield known as cross-cultural translation studies.This approach emphasizes the importance of delving into the cultural subtleties and the awareness of cultural subjectivity within the translation process.Central to this framework is the concept of reshaping cultural nuances and the subjectivity of culture.This paper introduces three principal translation strategies that emerge from a cross-cultural standpoint:the alienation translation strategy,the‘cannibalism’translation strategy,and the destructive translation strategy.Utilizing the English translation of“Dream of the Red Chamber”as a case study,the paper examines how cultural nuances and cultural subjectivity influence the selection of translation strategies and demonstrates the practical application of cross-cultural research within the translation sphere.Hence,the significance of cross-cultural translation studies lies in its capacity to offer a novel lens through which to view translation studies.It encourages a reevaluation of cultural nuances and subjectivity in translation,which is of profound practical importance for advancing the field of translation studies,enhancing cross-cultural communication,and facilitating the spread of Chinese discourse on the global stage.

Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

Chinese-to-English Translation of Publicity on Chinese Minority Culture： Discourse Ideology and Translation Strategies

Discourse ideology refers to the position, attitude and guideline employed by a writer or speaker constructing a discourse in relation to the readers/hearers. This paper defines the notion of discourse ideology in the practice of translation, highlights the relationship between discourse ideology and the translator＇s subjectivity, and illustrates the translation strategies appropriate to the context of publicity of Chinese minority culture to the readers outside China. A tentative conclusion is drawn that the top-down approach from discourse ideology to translation strategies and the bottom-up approach from translation strategies to discourse ideology complement with each other in the Chinese-to-English translation of publicity on Chinese minority culture.

Textual informativity and its translation strategies

Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level of informativity.

Cultural constraints on translators＇ selection of translation strategies

This article interprets why domestication and those translation techniques as addition, deletion and shift are widely adopted by most translators in modem China and how the target socio-cultural factors at the time constrain the translators＇ selection of strategies in literary translation.

Analysis and Translation Strategies on Cultural Differences Between Chinese and Western

Language and culture are interactive and interdependent. Translation is not only the transfer between two languages, but also between two cultures. Therefore, cultural difference plays a significant role in translation. In the past decades, translation study has shifted from the purely linguistic level to cultural perspective, and study on cultural differences has brought a new world for the sake of translation studies. This paper tries to illustrate the connection between language and culture, the correlation between culture and translation, analyze the main aspects of cultural differences between Chinese and Western, and sum up translation strategies of domestication and foreignization as well as specific translation methods on the consideration of cultural differences. Finally, the paper proposes that translators should pay attention to cultural differences and adjust target text in accordance with cultural differences

A Study of Translation Strategies of Culture-Loaded Words in Knechtges’ Ci and Fu Version From the Perspective of Memetics

Chinese Ci and Fu has a wide selection of materials and contains rich words.It is extensive and profound which is rich in Chinese cultural connotation and national characteristics.D.R.Knechtges is a famous Sinologist,specializing in Ci and Fu and being proficient in Wen Xuan.His translation of the Fu in Wen Xuan was a masterpiece.Through the perspective of memetics,this paper studies five kinds of culture-loaded words in Knechtges’version about Fu in Wen Xuan,analyzes translation strategies used in these translations,and discusses the transmission mechanism of the culture memes which are culture-loaded words.Then get the conclusion,the mode which is given priority to with foreignization,domestication strategy as the auxiliary pole,combination of transliteration,literal translation,free translation,and annotation translation method,is advantageous to the culture-loaded words in the target language culture becoming a strong memes and spreading widely in the foreign countries.

Translation Strategies of Long and Difficult Journalistic Sentences From the Perspective of Semantic Translation and Communicative Translation Theory

Peter Newmark’s semantic translation and communicative translation theories play a guiding role in translation practice.Translating long and difficult English sentences into Chinese has been a focus of study among translators.The paper explores how to translate long and difficult journalistic English sentences into Chinese from the perspective of semantic translation and communicative translation theories,advancing four effective translating strategies for handling long and difficult journalistic English sentences:sequential translation,splitting translation,reversing translation,and recasting translation,so as to improve the readability and faithfulness of the Chinese version.

A Study on Usage and Translation Strategies of Puns in English Commercial Advertisement

Pun, a concise way of expressing humor and wit, is especially favored by advertisers to enhance the charm of language. Puns have long been regarded as “untranslatable” due to linguistic and cultural differences between two different languages. However, the author of this paper considers the translatability of puns to some extent. Although human may be lost in translation, translators can make various compensations to achieve similar effects in order to achieve the best translation of text. Combined with the analysis of examples, this paper provides a discussion on the classification of puns in English advertising. The author provides various ways to form puns in advertisement and proposes some suggestion for English commercial advertisement translation.

The C-E Translation Strategies of Run-on Sentences

Run-on sentences are used frequently in daily life and literature;however,there is no corresponding sentence pattern in English.Therefore,it is challenging for translators to render run-on sentences into idiomatic English.This paper introduces the definition,classification,and the translation of run-on sentences,aiming to summarize the common rules of its translation.