Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

A Study of Mining English Translation under the Guidance of Functional Translation Theory

Many translators always get into troubles in Mining English translation practice under the guidance of traditional translation principles.A suitable theory is necessary to serve as a guiding principle of translation practice.This paper tries to study the application of functional translation theories in Mining English translation,especially the application of text topology and skopos theory.This paper has carried on the preliminary research and exploration for Mining English translation techniques,in combination with specific examples in translation practices,and finally summed up the proper translation techniques for Mining English translation.

Translation of Film Titles with the Application of Peter Newmark＇s Translation Theory

This paper, based on the Chinese audience＇s aesthetic and cultural anticipation and the application of Peter Newmark＇s translation theory on translating film rifles, discusses the features and translation of film title from English to Chinese. The four main translation methods--literal translation, transliteration, free translation, semantic translation and/or communicative translation and the different translation strategies of film titles used in Hong Kong and Taiwan are introduced in detail with sufficient examples.

The Analysis of Guo Moruo＇ s Translation Theory

Guo Moruo, born in Sichuan province, is one of the greatest translators m Chinese literature translation. He has ncn literary works and translation works in his life. Combing with writing experience and a wealth of translation practice, he has summarized and extracted the great translation theory including the meaning of translation, the translator＇s cultivation, translation principles and methods, especially the ＂matchmaker＂ and the ＂virgin＂ theory, flavor translation, resonance theory, translation criticism view, translating verse as verse theory, retranslation view. His translation works and translation theories have special contribution to the？translation cause of China, and all his translation theories are worth of learning.

Discussion on Nida's Translation Theory and Applications Through MuLAN

Eugene Nida's Translation Theory has a profound influence both on global and Chinese translation circle.Although this theory is widely used,it also become a controversial topic in a certain extent.Through the movie MuLAN and some applications in useful areas to discuss whether Nida's Translation Theory is still applicable within translating field.

A Study on the Translation Aesthetics in Cathay based on Pound's Translation Theory of Recreation

This article expounds on Ezra Pound's translation anthology,Cathay by elaborating how he recreated classic Chinese poetry in modem English with his own translation aesthetics and theory.As both translation practice and recreation,Cathay exerts profound impact on global literatures and translations,conveying enlightenment to cultural exchanges between different civilizations.Based on Pound's translation theory,this article intends to unfold the aesthetics in Cathay including the beauty of exotic oriental culture,emotions that travels across time and space,and concise imagery through his recreation of connotations,themes,and text forms.Distinguishing from the precedents,Pound has made breakthroughs in the translation process,form,and criteria,valuing the translator's subjectivity.Nowadays,as overseas Chinese learners are increasingly keen in the Chinese culture,Pound's re-conceptualization of translation and cultural understanding can serve as rich references to cross-cultural exchanges and mutual learnings.

Study of Post-colonial Translation Theory

The enlightened person of The May Fourth Movement are not properly regarded Chinese culture and Western culture as the source of China’s backwardness from the angle of post-colonial theory.This thesis will analyse the cause and effect of post-colonial translation theory.Through full and accurate material analysis,this finding will give implication to the future translation of Chinese classics.

A Study of the Translation of The Bell Jar from the Perspective of Feminist Translation Theory

Having emerged in the 1980s,as the product of"Cultural Tum"and feminist movement,FeministTranslation Theory has grealy subverted the traditional construct of translation,that is,the translation should befaithful to the original text.The theory proposes that translation has always been influenced by ideology which is whyfeminist translation chooses to abandon the traditional practice of translation and advocates translation as a political toolto liberate women and reverse the deep-rooted gender inequality and discrimination in culture and kanguage.As afeminist classic,The Bell Jar presents the American society in the golden age of totalitarian reign in the last century,and probes into the plight of women in the patriarchal empire in this period and the reflection and resistance of theprotagonist Esther.It points to the hypocrisy of the patriarchal society and the double standards that oppressed anddisciplined women into inferiority.This is a semi-autobiographical novel by poet Sylvia Plath,in which the charactersand events are based on the author's real experiences in her 20s.This essay will simply discuss how to apply theFeminist Translation Theory to The Bell Jar according to personal interpretation and deconstrution of the scenes in thenovel.

Brief Cases on Military Treatise of English Translation of The Art of War Based on Functionalist Translation Theory

Katharina Reiss put forward the functionalist translation theory in 1970 s.It promotes the status of the translators and provides options that translators could get in order to make the good translation.As China' s military treasure,The Art of War exerts great influence on the military development for its profound theory and careful logic.Combined with the theory,the paper finds different strategies in translating the military terminology of the cases.

A Brief Study of Radical Feminist Translation Theory and Feasible Strategies

Feminist Translation has been widely discussed in W estern culture for many decades.The development of gender status has encouraged women to destruct the patriarchal hierarchies and stereotypes.And translation has become one of the feminists'most powerful methods of gaining social power and status.In the process of empowering females,radical feminist translators have applied significant strategies.

A Book Review on The New Edition of Modern Translation Theory by Miq⁃ing Liu

Based on the earlier work Modern Translation Theory,Mr.Liu Miqing has made a great many modifications in The New Edition of Modern Translation Theory.As the book has exerted a far-reaching influence on the translation field,this paper aims to present a relatively comprehensive review of the book and point out its demerits.

The Inheritance and Innovation of Translation Theory——The Perspective on Original Works

For more than a thousand years since the formation of translation as a discipline,many translation theories and different translation schools have emerged.The exploration of translation theories has lasted for hundreds and thousands of years.Each translation school has proposed different translation theories.Throughout the development of translation theory,discussions have always centered on the relationship between the source text and the target text,encompassing translation strategies such as foreignization and domestication,as well as methods like literal translation and free translation.This relationship has been the main thread running through the history of translation theory development.In the 1970s,Reiss,a representative of the German functionalist school,put forward the text type theory.She linked the function of language with language type and text to study translation.She explored the different functions of various types of source texts from the perspective of text type.Therefore,in this paper,the functions and positions of the source text in translation are the central issues.This paper consists of two parts.In the first part,the history of Western translation development is divided into three periods:classical,modern,and contemporary.It uses time as a clue to analyze the changes in the position and function of the source text in translation.In the second part,it uses Reiss’s text type theory as a basis to analyze the extent to which the source text restricts the translator.

The Translation of Chinese Literature under the Theory of Translation Compensation

In order to promote the exchange of Chinese culture with foreign countries,translators bear an important mission in the process of cross-cultural communication.Although there are cultural differences,we can achieve cultural dissemination and exchange through continuous cultural dialogue.As an important way for foreign scholars to understand the history of the Shang and Zhou Dynasties in China,the translation of historical texts is crucial.Multiple typical cases are selected under the guidance of the translation theory of compensation to use relevant methods or techniques from the three levels of language,culture,and aesthetics to compensate for the loss of Li Xueqin’s The Origin of Ancient Chinese Civilization in English translation proofreading.

An interpretation of J. C. Catford＇s A linguistic theory of translation

J. C. Catford is a world-renowned British linguist and translation theorist, and also an outstanding representative of the linguistic school of translation. His famous work A linguistic theory of translation was first published by Oxford University Press in 1965, and republished in 1967. It was among the list of the series of language and linguistic studies of Oxford University. This essay attempts to interpret this great book in five aspects, namely, definition of translation, types of translation, translation equivalence, transference, and limits of translatability, and tries to probe into the positive impact of its theories on the development of translation theory and its limitations.

On the Translation of Culturally-loaded Terms in The Last Emperor—from the Perspective of Susan Bassnett’s Theory

Film translation plays an essential role in cultural exchange.Telling a Chinese story,The Last Emperor is a film made by western crews and its dialogues were written in English.The translation of the film reflects the clashes between Chinese and Western cultures.As a prestigious theory of translation,Susan Bassnett’s cultural translation theory is widely used to analyze and evaluate translations of various works.This essay categorizes the translation methods applied and uses Bassnett’s cultural translation theory as its theoretical basis,analyzing and evaluating the translation of the culturally-loaded terms in the translation of The Last Emperor.

On the Translation of Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio Based on the Theory of Translational Action

Based on the theory of translational action of the functionalism,this paper selects three aspects,translation as an inter-cultural and communicative action,a purposeful text-processing action and an inter-personal action,to analyze the important issues as well as the translation strategies,methods and techniques adopted in the translation of Chinese allusions.The study shows that the theory of translational action is important for the translation of allusions and that it helps to modify the target text.The translator,also the author of this paper,hopes that this study will be useful for the translation of allusions and the publicity of traditional Chinese culture across the world.

Similarities and Differences of Chinese Translation Theories And Western Translation Theories

Translation theories are based on the different languages and cultures.The difference is not clearly defined,so there is a place of mutual integration that can be used interchangeably.Theyall regard author’s meaning and style as a core to translate a good product.Comparatively,Chinese theories focus on expressing the general meaning of the author,but Western theory emphasizes equivalence of details on translation and response of reader.In the translation practice,according to different theoretical texts and different stages of the translation process,the Chinese and Western translation theories are combined to apply them for making up for each other's deficiencies,which can help our translators to solve the problems in the process of translation improve the construction of Chinese theories.

On the English translation of the network new and hot words from the perspective of lexicology

From the initial sparks of fire to the present independent school, the network language has become the research object of many language scholars. With the rapid development of the lntemet, a large number of the network new words and hot words have a rapid impact on people＇s social communication and their life. This kind of the vocabularies truly reflects the different life attitudes and cultures mainly with the words as the carrier, and then shows the network cultures, mentalities and life styles of the Chinese people, and especially the young people in different stages. From the perspective of the English vocabulary, take the reverse into consideration of the reaction of the network new and hot words on the present situations of the life of young people, the latest social phenomena and the importance and particularity of the new things, and we can find out the roles and values of the network new and hot words in the intercultural communication.

Culturally-loaded Chinese Discourse of Gu-qin and Its Inspiration to Translation——Based on a Maxim from a Chinese Classics The Roots of Wisdom

Inspired by one of the maxims in a Chinese classics entitled The Roots of Wisdom,the present paper borrows the typical culturally-loaded Chinese discourses of Gu-qin — "stringed lute" and "non-stringed lute"—to add to the literary translation terminology and to enrich some Chinese literary translation theories.On the basis of analyzing some related theories in linguistics,pragmatics,aesthetics and communication which show different perspectives relevant with the study of translation,the present paper offers a new angle to illustrate how the Chinese discourses of Gu-qin,rich in cultural implications,can best describe translation and bring new vigor and vitality into the diversity and further expansion of the field of translation research.

A Deconstructive Approach to Translation Strategies of Visual Poetry

Deconstruction,holding a view that there is no single explanation of the meaning,started to be applied in translation practices in the 1980s.It challenges the faithfulness of traditional translation standard,but creates a new framework for translation studies,by rejecting the determinacy of meaning and emphasizing the subjectivity of translators.This research aims to take a decon⁃structive reading on E.E.Cummings’s l(a and its Chinese version,in order to explore the translation strategies of visual poetry like l(a and prove the availability of translation studies from the perspective of deconstruction translation theory.After the illustration on the uncertainty of meaning and the subjectivity of the translator in analysis sections,the chosen Chinese version of l(a can be proved to reflect the original ideas and put forward the reborn concepts.The case study also states the practicability of deconstruc⁃tion translation theory for translation studies.It is hoped that this research can act as an inspiration for further studies on literary translation,especially for visual poetry.