Exploration of French-Chinese Translation Methods of Electrical Engineering Terminology Using Online Image-Text Retrieval Mode

With the incessant propulsion of the Open Door Policy,which is related to the consolidation of international collaborative partnerships,an increasing number of Chinese companies are moving toward cooperating countries to participate in infrastructure construction,employing a win-win strategy in favor of the people and governments of both countries.Among the cooperation domains,our country’s electrical companies have achieved a series of remarkable results in the international Engineering,Procurement,and Construction(EPC)project market with their outstanding business capabilities and technical advantages.Nevertheless,some shortcomings cannot be overlooked,the most notable of which appears to be the impediment associated with engineering translation,which has always been an obsession among translators of Chinese companies.Taking the transmission line project in the Republic of Madagascar as an example,an analysis of French-Chinese translation methods of electrical engineering terminology in the field of the transmission line is carried out.

On English Translation Methods of Chinese Allusive Idioms

Derived from historical events,fables,myths,legends,proverbs,Chinese allusive idioms are rich in national sense and cultural characteristics.This paper mainly discusses the translation methods of Chinese allusive idioms,as well as various factors affecting translation.By analyzing similarities and differences between English and Chinese allusive idioms,the translation strategies for different Chinese allusive idioms will also be explored and summarized.

An Analysis of Translation Methods of Metaphors in Fortress Besieged Based on the English Version by Kelly.J. and N.K.Mao

As to Fortress Besieged,it is the English version translated by Kelly.J.and N.K.Mao of Wei Cheng written by Qian Zhongshu,which includes various and fancy metaphors.To explore and find more proper and effective translation methods of metaphors under foreignization and domestication,~1 this paper combines exemplifications in Fortress Besieged with translationrelated theories,which may help readers comprehend literary works better and promote cross-cultural communication.

A Study of English-Chinese Translation Methods for Cosmetic Advertising

Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements have different forms and characteristics due to the influence of some factors such as their distinct language and culture.This study analyzes the characteristics of advertising language based on some typical examples of cosmetic advertising at home and abroad.The findings show that four methods of English-Chinese advertising translation are commonly used namely transliteration,literal translation,free translation and supplementary translation.These findings contribute to our knowledge in cosmetic advertising translation and are of practical significance for relevant research in the future.

Semantic and Communicative Translation:On the English Translation Methods of Martial Arts Moves in Legends of the Condor Heroes

The martial arts novel is not only a significant kind of Chinese popular fictions but also a novel category unique to Chi⁃nese culture.Legends of the Condor Heroes is the representative one which was once adapted into nationally popular TV series,boasting a widespread domestic mass base.Therefore,the book may become a key to the door of foreign readers’interest in Chi⁃nese martial arts culture.This thesis takes the latest English version of Legends of the Condor Heroes as the research object,focus⁃ing on six specific translation methods from the perspectives of semantic translation and communicative translation.The six transla⁃tion methods discussed in the thesis include:(1)literal translation;(2)combination of transliteration and literal translation;(3)liter⁃al translation with necessary notes;(4)free translation;(5)combination of transliteration and free translation;(6)creative transla⁃tion.

On Translation Methods of Culture Compensation

In the various methods of English Chinese translation,cultural differences will cause the loss of information,which willgreatly affect the quality of translation.Therefore,in order to express the meaning accurately,the translator must have a comprehen-sive understanding of the two cultures.The purpose of this paper is to help translators effectively reduce the loss of information,ex-press the original meaning completely and accurately,and improve the quality of translation.

C-E Translation Methods of Auto Parts Instructions Explained by Skopostheorie

China has made great achievements in foreign trades.An investigation shows that China’s annual volume of export is about 60billion,which only accounts for 10%of the worlds.The quality of product’s publicity is an essential reason and instructions translation also quite important.This thesis tries to analyze the C-E translation methods of auto parts instructions with Skopostheorie.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.

On the Translation Strategies of Characters’Nicknames-Taking The Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio as an Example

Up to now,The Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio(shortened as Iconography)is the first large-scale book to systematically study and interpret the notes and pictures of The Decorated Writing-Paper of the Ten Bamboo Studio(shortened as Ten Bamboo).The Iconography explains the sources and interpretations of 123 paintings in 15 groups.The content covers the celebrities and historical allusions of Tessa in the past dynasties,in which there are many nicknames that are full of Chinese characteristics.This paper takes the English translation of characters’nicknames in Iconography as the research object.Through the research,it is found that the translation of these characters’nicknames mainly adopts the methods of transliteration,explanation,literal translation with annotations and free translation.Through the analysis of specific cases,this paper tries to make the translation meet the reading expectation of the target readers to the maximum extent,and provide reference for the English translation of related classical works.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

Analysis English Translation of Chinese Poems' Color Words——Functional Equivalence Theory

The translation of Chinese ancient poems has always been the direction of many translators at home and abroad,and the translation of color words has gradually become the object of study.However,due to the difference between translation theory and perspective,there are many controversial translations.Based on the theory of "functional equivalence" proposed by American translation theorist Eugene Nida,this paper analyzes the concrete translation of Chinese ancient poems,and aims to explore how to translate the color words in ancient poems in the best way,And summed up the specific and practical translation methods.

The Status Quo and Solutions of Translation on Five-ShuPionts of Acu⁃ puncture and Moxibustion from the Perspective of Skopos Theory in Last 30 Years

The standardization of the terminology of TCM,especially acupuncture point,is the basis and prerequisite for the modernization internationalization of TCM.In order to meet the needs of TCM academic exchanges,communication and teaching,this basic work is very urgent and significant.The research about acupuncture terminology translation process TCM for nearly 30 years in our country is of great significance to the translation for today's acupuncture points.According to the widely collecting relevant materials at home and abroad,we summarized the characteristics of the term translation and standardization of TCM acupuncture in various periods and tries to analyze the difficulty for the conduct of TCM terms and the reasons by using translation,linguistics and research methods,and put forward a solution to handle the problems which happened in the process of terminology translation.

An Experimental Pragmatic Study of Readers’Preferences for Methods Used in Translating Chinese Brand Names

This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.

Cultural Characteristics of Idiomatic Expressions and Their Approaches of Translation

This paper elaborates that idiomatic expressions are very important parts of language. They have structural solidification and sense of integrity, contain rich connotation of national culture and show prominent personality characteristics of the language.Their meanings are not simple addition of literal meanings. It is very important to keep the national culture in the source language and deal with the relationship between cultural differences and communicative effects in translation.

Translation of Film Titles with the Application of Peter Newmark＇s Translation Theory

This paper, based on the Chinese audience＇s aesthetic and cultural anticipation and the application of Peter Newmark＇s translation theory on translating film rifles, discusses the features and translation of film title from English to Chinese. The four main translation methods--literal translation, transliteration, free translation, semantic translation and/or communicative translation and the different translation strategies of film titles used in Hong Kong and Taiwan are introduced in detail with sufficient examples.

A Skopos Theory-based Study of Translation Principles of Traditional Chinese Medicine Decoctions

English translations of Traditional Chinese medicine(TCM)terms and prescriptions need standardizing to minimize ambiguity as the popularity of TCM spreads globally.Herein an evaluation guide for translation of TCM decoctions in English into diverse social,cultural and medical systems,is proffered which integrates Skopos theory and Li Zhaoguo’s principles of English translation(conciseness of lexical composition,information accuracy,and similarity in lexical composition).Based on a case study of the traditional herbal medicine Mahuang Xingren Gancao Shigao Tang,direct translation methods with concise lexical composition are determined to most clearly convey the sophisticated and verbose original TCM prescription.

Image-Processing in Translation of Chinese Idioms into English

This paper explores the commonly used translating methods and the frequency of their usage through the analysis of the examples of imagery idioms in Chinese-English Dictionary of Chinese Idioms.Findings include the following.First,three image-processing methods in translation of Chinese idioms into English are adopted commonly,namely,preserving the original image method,replacing the original image method and giving up the original image method.Second,changing the original image method and giving up the original image method are the major translation methods in the idiom translations surveyed.

A Study of Animal Idioms Translation From Perspective of Functional Equivalence

Animal idioms,the deposit of broad and profound culture,show significant impacts on humans.It is more often than not that people associate their feelings and emotions,even social events and natural phenomena with various animals.But the meaning it conveys varies from countries and regions causing misunderstanding and long-lasting jokes owing to several factors.To avoid it,the study of idioms with animal vocabulary becomes more imperative.This thesis will focus on the study of animal idiom translation from the perspective of functional equivalence.By targeting the difficulties in animal idiom translation and using different translation skills,it aims to offer readers a chance to derive similar response home and overseas,so that they have an access to avoid culture shock and misunderstanding.

Research on Translation about Movie Subtitle from Relevance Theory——Take Forrest Gump for Example

With China's accession to the WTO and the integration of the global economy, the world is getting smaller and smaller. Translation on film and television drama subtitles plays a key role for cultural exchange. However, the quality of film and television translation is uneven, and the exploration of film and television translation is imperative.Subtitle translation is a special type of language conversion. From the theory of relevance, this paper analyzes the film Forrest Gump as a case, and sums up some feasible subtitle translation strategies. This paper aims at using reasonable theory to guide the translation of film subtitles, and improving the quality of translation.This article is composed of five parts, the first part is mainly introducing. The second part is an introduction to the theory of relevance. The third part is the subtitles translation of Forrest Gump. The fourth part is about the translation of film subtitles from the theory of relevance. The fifth part is a summary.

On the Translation of Culturally-loaded Terms in The Last Emperor—from the Perspective of Susan Bassnett’s Theory

Film translation plays an essential role in cultural exchange.Telling a Chinese story,The Last Emperor is a film made by western crews and its dialogues were written in English.The translation of the film reflects the clashes between Chinese and Western cultures.As a prestigious theory of translation,Susan Bassnett’s cultural translation theory is widely used to analyze and evaluate translations of various works.This essay categorizes the translation methods applied and uses Bassnett’s cultural translation theory as its theoretical basis,analyzing and evaluating the translation of the culturally-loaded terms in the translation of The Last Emperor.