Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions cont...Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions continue to impact adversely on international tourism,tourism efforts should be placed more on the domestic markets.Via structural equation modeling,this study unearthed different risk factors impacting Korean travelers’choices of alternative local destinations in the post-pandemic era.In addition,this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19,which was proven to hold a sig-nificantly superior explanatory power of tourists’decisions of local alternatives over foreign countries during the COVID-19 pandemic.Furthermore,desire was found to play an imminent mediating role in the conceptual mod-el,maximizing the impact of perceived risk on travel intentions.Henceforth,this research offers meaningful the-oretical implication as thefirst empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era.It also serves as insightful knowledge for Korean tour-ism authorities and practitioners to understand local tourists’decision-making processes and tailor effective recovery strategy for domestic tourism.展开更多
The link between film/drama-induced tourism and the Internet to promote the destination apart from purchase intention has been studied for a long while. By using cinema hall and television, cost-efficient promotion to...The link between film/drama-induced tourism and the Internet to promote the destination apart from purchase intention has been studied for a long while. By using cinema hall and television, cost-efficient promotion tools were shaped. Anime consisting of digital drawing techniques has been one of the most remarkable examples in terms of promotion of destination and culture as well. In this paper, to evaluate the travel intention of watchers in Turkish anime forums to Japan, open ended questions based on the model of purchase intention were presented to members and followers in two popular anime forums via the Internet. The responses of 31 participants were analyzed. The results demonstrated that participants＇ purchase intention has been enhanced as the consequence of watching anime series.展开更多
Determining the travel intention of residents with shared electric vehicles(EVs)is significant for promoting the development of low-carbon transportation,considering that common problems such as high idle rate and lac...Determining the travel intention of residents with shared electric vehicles(EVs)is significant for promoting the development of low-carbon transportation,considering that common problems such as high idle rate and lack of attractiveness still exist.To this end,a structural equation model(SEM)based on the theory of multiple motivations is proposed in this paper.First,the influencing motivations for EV sharing are divided into three categories:consumer-driven,program-driven,and enterprise-driven motivations.Then,the intentions of residents in Shanghai to travel with shared EVs are obtained through a survey questionnaire.Finally,an SEM is constructed to analyze quantitatively the impact of different motivations on the travel intention.The results show that consumer-driven motivations with impact weights from 0.14 to 0.63 have the overwhelming impact on travel intention,compared to program-driven motivations with impact weights from−0.14 to 0.15 and enterprise-driven motivations with impact weights from 0.02 to 0.06.In terms of consumer-driven motivations,the weight of green travel awareness is the highest.The implications of these results on the policy to enable large-scale implementation of shared EVs are discussed from the perspectives of the resident,enterprise,and government.展开更多
基金supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2020S1A5A2A01046684).
文摘Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions continue to impact adversely on international tourism,tourism efforts should be placed more on the domestic markets.Via structural equation modeling,this study unearthed different risk factors impacting Korean travelers’choices of alternative local destinations in the post-pandemic era.In addition,this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19,which was proven to hold a sig-nificantly superior explanatory power of tourists’decisions of local alternatives over foreign countries during the COVID-19 pandemic.Furthermore,desire was found to play an imminent mediating role in the conceptual mod-el,maximizing the impact of perceived risk on travel intentions.Henceforth,this research offers meaningful the-oretical implication as thefirst empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era.It also serves as insightful knowledge for Korean tour-ism authorities and practitioners to understand local tourists’decision-making processes and tailor effective recovery strategy for domestic tourism.
文摘The link between film/drama-induced tourism and the Internet to promote the destination apart from purchase intention has been studied for a long while. By using cinema hall and television, cost-efficient promotion tools were shaped. Anime consisting of digital drawing techniques has been one of the most remarkable examples in terms of promotion of destination and culture as well. In this paper, to evaluate the travel intention of watchers in Turkish anime forums to Japan, open ended questions based on the model of purchase intention were presented to members and followers in two popular anime forums via the Internet. The responses of 31 participants were analyzed. The results demonstrated that participants＇ purchase intention has been enhanced as the consequence of watching anime series.
基金the National Natural Science Founda-tion of China(Nos.71971139 and 72201172)。
文摘Determining the travel intention of residents with shared electric vehicles(EVs)is significant for promoting the development of low-carbon transportation,considering that common problems such as high idle rate and lack of attractiveness still exist.To this end,a structural equation model(SEM)based on the theory of multiple motivations is proposed in this paper.First,the influencing motivations for EV sharing are divided into three categories:consumer-driven,program-driven,and enterprise-driven motivations.Then,the intentions of residents in Shanghai to travel with shared EVs are obtained through a survey questionnaire.Finally,an SEM is constructed to analyze quantitatively the impact of different motivations on the travel intention.The results show that consumer-driven motivations with impact weights from 0.14 to 0.63 have the overwhelming impact on travel intention,compared to program-driven motivations with impact weights from−0.14 to 0.15 and enterprise-driven motivations with impact weights from 0.02 to 0.06.In terms of consumer-driven motivations,the weight of green travel awareness is the highest.The implications of these results on the policy to enable large-scale implementation of shared EVs are discussed from the perspectives of the resident,enterprise,and government.
