The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, whic...The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.展开更多
The global economic crisis is affecting performances of not-for-profits. At the same time donors are targeted by a pressing good-cause related marketing, so that the competition for philanthropy is particularly keen. ...The global economic crisis is affecting performances of not-for-profits. At the same time donors are targeted by a pressing good-cause related marketing, so that the competition for philanthropy is particularly keen. U.S. universities can be public, not-for-profit and for-profit. U.S. not-for-profit universities are confronted with different marketing, fundraising and revenue diversification. Above all, marketing concerns customers and their segmentation and their purchasing-power exploitation;fundraising aims to gain the trustworthiness of donors, instead. The aim of this paper is the analysis of the revenue diversification of a sample of 100 U.S. not-for-profit universities according to IRS (Internal Revenue Service) Forms. These 100 U.S. universities had the highest 2012’s revenues for the Guidestar ranking (www.guidestar.org). The cluster analysis gives evidence that the highest gain and the highest solvency are both connected with the implementation of revenue diversification for one profile. The most crowded cluster is the Marketing Expert with the second highest gain.展开更多
1.Origins and DevelopmentHuazhong University of Science andTechnology(H.U.S.T.)is one of the leadinguniversities in China directly under the StateCommission for Education.H.U.S.T.was founded by gathering thefaculty an...1.Origins and DevelopmentHuazhong University of Science andTechnology(H.U.S.T.)is one of the leadinguniversities in China directly under the StateCommission for Education.H.U.S.T.was founded by gathering thefaculty and students as well as the equip-展开更多
文摘The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.
文摘The global economic crisis is affecting performances of not-for-profits. At the same time donors are targeted by a pressing good-cause related marketing, so that the competition for philanthropy is particularly keen. U.S. universities can be public, not-for-profit and for-profit. U.S. not-for-profit universities are confronted with different marketing, fundraising and revenue diversification. Above all, marketing concerns customers and their segmentation and their purchasing-power exploitation;fundraising aims to gain the trustworthiness of donors, instead. The aim of this paper is the analysis of the revenue diversification of a sample of 100 U.S. not-for-profit universities according to IRS (Internal Revenue Service) Forms. These 100 U.S. universities had the highest 2012’s revenues for the Guidestar ranking (www.guidestar.org). The cluster analysis gives evidence that the highest gain and the highest solvency are both connected with the implementation of revenue diversification for one profile. The most crowded cluster is the Marketing Expert with the second highest gain.
文摘1.Origins and DevelopmentHuazhong University of Science andTechnology(H.U.S.T.)is one of the leadinguniversities in China directly under the StateCommission for Education.H.U.S.T.was founded by gathering thefaculty and students as well as the equip-
