The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in ...The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs).展开更多
In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology a...In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.展开更多
Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in bl...Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.展开更多
The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Tech...The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.展开更多
As the information on telecommunication products updates rapidly, using E-learning in staff training becomes an edge for company operation. However, previous studies showed that staff's attitude toward E-learning sig...As the information on telecommunication products updates rapidly, using E-learning in staff training becomes an edge for company operation. However, previous studies showed that staff's attitude toward E-learning significantly affected the outcomes of training. The purpose of this study is to investigate the acceptance of E-learning in a telecommunication company. The researchers adopted the technology acceptance model (TAM) and diffusion of innovation theory to evaluate the perceived usefulness and perceived ease of use on E-learning, in addition to employees' self-directed learning motivation, attitude toward computers, and organizational influence. We randomly chose 571 employees of the telecommunication entrepreneur at the Taichung office in Taiwan to participate in this survey. The result showed that employees' background factors such as age, job position, marital status, education level and the scale of job unit had the significant impact on behavioral intention to use E-learning. Employees' self-directed learning, attitude toward computers, and organizational influence respectively also had positive effects on perceived usefulness of E-learning and perceived ease of use of E-learning. Furthermore, employees' perceived usefulness of E-learning and perceived ease of use of E-learning also had a positive effect on behavioral intention to use E-learning systems.展开更多
Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and us...Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.展开更多
Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model o...Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.展开更多
In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms (OGBP) to bridge...In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms (OGBP) to bridge this knowledge gap. An expectation-confirmation model of information systems (IS) continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways: Firstly, our respondents show that they are young (93% of the respondents' ages range between 19 and 28 years old), female (88% of the respondents), and thrifty (82% of the respondents' transaction amounts are below US$16). Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model (Bhattacherjee, 2001), the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers' perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers' price expectations and attract consumers' continued intention to visit OGBP.展开更多
Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities (Kaplan & H...Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities (Kaplan & Haenlein, 2010). This study was undertaken to understand how private club general managers (GMs) and chief operating officers (COOs) perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III (CMAA BMI III) executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology (IT) studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.展开更多
E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in mi...E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology (UTAUT) model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.展开更多
Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integratin...Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling (PLS-SEM). Findings: The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications: This study could help mobile data service providers to foster users' continuous usage of mobile reading. Research limitations: This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value: This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users' continuance intention of mobile reading.展开更多
Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, en...Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption.展开更多
The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know whic...The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know which factors most influence user acceptance of mobile searches. Based on the characteristics of mobile searches and a review of previous information technology acceptance research, this study integrates the task technology fit model and the unified theory of acceptance and use of technology model to develop a mobile search acceptance model and empirically tests this model. This study finds that, for mobile searches, the performance expectancy, social influence, and perceived cost all significantly influence use intention and the performance expectancy increases with the increasing user's experience and higher tasktechnology fit degree. The effort expectancy is found to not affect the use intention of mobile searches and the users' gender does not have a significant moderating effect on the use intention. The results are then used to develop suggestions for mobile search providers to promote their application and development.展开更多
文摘The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs).
基金The National Key Research and Development Program of China(No.2018YFB1601304)the National Natural Science Foundation of China(No.71871107)Philosophy and Social Science Foundation Project of Universities in Jiangsu Province(No.2020SJA2059).
文摘In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.
文摘Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.
文摘The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.
文摘As the information on telecommunication products updates rapidly, using E-learning in staff training becomes an edge for company operation. However, previous studies showed that staff's attitude toward E-learning significantly affected the outcomes of training. The purpose of this study is to investigate the acceptance of E-learning in a telecommunication company. The researchers adopted the technology acceptance model (TAM) and diffusion of innovation theory to evaluate the perceived usefulness and perceived ease of use on E-learning, in addition to employees' self-directed learning motivation, attitude toward computers, and organizational influence. We randomly chose 571 employees of the telecommunication entrepreneur at the Taichung office in Taiwan to participate in this survey. The result showed that employees' background factors such as age, job position, marital status, education level and the scale of job unit had the significant impact on behavioral intention to use E-learning. Employees' self-directed learning, attitude toward computers, and organizational influence respectively also had positive effects on perceived usefulness of E-learning and perceived ease of use of E-learning. Furthermore, employees' perceived usefulness of E-learning and perceived ease of use of E-learning also had a positive effect on behavioral intention to use E-learning systems.
文摘Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.
基金the periodical achievment of National Natural Science Foundation of China(71771126)The Key Project of Social Science Research in Jiangsu(17GLB013)
文摘Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.
文摘In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms (OGBP) to bridge this knowledge gap. An expectation-confirmation model of information systems (IS) continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways: Firstly, our respondents show that they are young (93% of the respondents' ages range between 19 and 28 years old), female (88% of the respondents), and thrifty (82% of the respondents' transaction amounts are below US$16). Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model (Bhattacherjee, 2001), the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers' perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers' price expectations and attract consumers' continued intention to visit OGBP.
文摘Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities (Kaplan & Haenlein, 2010). This study was undertaken to understand how private club general managers (GMs) and chief operating officers (COOs) perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III (CMAA BMI III) executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology (IT) studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.
文摘E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology (UTAUT) model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.
基金supported by the National Natural Science Foundation of China(Grant No.:71403301)
文摘Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling (PLS-SEM). Findings: The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications: This study could help mobile data service providers to foster users' continuous usage of mobile reading. Research limitations: This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value: This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users' continuance intention of mobile reading.
文摘Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption.
基金Supported by the National Natural Science Foundation of China(Nos. 70831003, 70890081, and 70772022the MOE Project of Key Research Institute of Humanity and Social Sciences at Universities (06JJD630014)
文摘The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know which factors most influence user acceptance of mobile searches. Based on the characteristics of mobile searches and a review of previous information technology acceptance research, this study integrates the task technology fit model and the unified theory of acceptance and use of technology model to develop a mobile search acceptance model and empirically tests this model. This study finds that, for mobile searches, the performance expectancy, social influence, and perceived cost all significantly influence use intention and the performance expectancy increases with the increasing user's experience and higher tasktechnology fit degree. The effort expectancy is found to not affect the use intention of mobile searches and the users' gender does not have a significant moderating effect on the use intention. The results are then used to develop suggestions for mobile search providers to promote their application and development.