Perspectives and Experiences of Education Stakeholders: A Quantitative Study on the Adoption of Artificial Intelligence in Executive Training Using Structural Equation Modeling

The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs).

Modeling and gender difference analysis of acceptance of autonomous driving technology

In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.

Blog acceptance model: An empirical study on exploring users' acceptance and continual usage of blogs

Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.

An Investigation on Telecommunication Staff＇s Acceptance of E-Learning Technology

As the information on telecommunication products updates rapidly, using E-learning in staff training becomes an edge for company operation. However, previous studies showed that staff＇s attitude toward E-learning significantly affected the outcomes of training. The purpose of this study is to investigate the acceptance of E-learning in a telecommunication company. The researchers adopted the technology acceptance model （TAM） and diffusion of innovation theory to evaluate the perceived usefulness and perceived ease of use on E-learning, in addition to employees＇ self-directed learning motivation, attitude toward computers, and organizational influence. We randomly chose 571 employees of the telecommunication entrepreneur at the Taichung office in Taiwan to participate in this survey. The result showed that employees＇ background factors such as age, job position, marital status, education level and the scale of job unit had the significant impact on behavioral intention to use E-learning. Employees＇ self-directed learning, attitude toward computers, and organizational influence respectively also had positive effects on perceived usefulness of E-learning and perceived ease of use of E-learning. Furthermore, employees＇ perceived usefulness of E-learning and perceived ease of use of E-learning also had a positive effect on behavioral intention to use E-learning systems.

Understanding factors affecting non-participants’interest in community-supported agriculture

Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.

Empirical Study of the Usage of Mobile Information Service in Rural Area Base on the UTAUT Model

Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.

A Study on consumers＇ continuing to use online group-buying platforms： The impact of price performance expectations

In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.

Private Club GMs＇/COOs＇ Perceptions in Adopting Social Media： Applying the Technology Acceptance Model

Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities （Kaplan ＆ Haenlein, 2010）. This study was undertaken to understand how private club general managers （GMs） and chief operating officers （COOs） perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III （CMAA BMI III） executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology （IT） studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.

Behavioral Analysis of E-commerce Acceptance in Micro-enterprises

E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.

An empirical study on continuance intention of mobile reading

Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.

Technology Acceptance Factors for Implementing the E-Government Systems in Saudi Arabia

Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption.

生鲜电商平台消费者购菜意愿多元提升路径及适配组态研究

基于南昌市519份调查数据,运用技术接受模型3和期望确认理论模型,采用fsQCA方法对生鲜电商平台消费者购菜意愿进行组态分析,探讨消费者购菜意愿适配组态的要素构成条件及提升策略。结果表明:单一条件变量均不是生鲜电商平台消费者购菜意愿的必要条件,说明变量间可能存在替代作用;存在乐趣性与顾客认可型路径、适应性与情感导向型路径、体验感与顾客评价型路径、个性化与挑战导向型路径、影响力与便利导向型路径等5条产生高购菜意愿的路径;其中,高主观规范和高满意度作为核心条件存在于4条路径中,对生鲜电商平台消费者产生购菜意愿发挥着更普适的作用。基于此,建议整合多元路径,根据组态效应调整购菜意愿提升策略;确保产品质量,提升售后服务,重视满意度的普适性作用;建立良好口碑,发挥社交圈的积极作用,以实现平台发展的良性循环。

服务经济下网购消费者延保服务购买意向研究

延保服务因其盈利能力和风险规避属性受到电商平台和消费者的青睐。以网购消费者在线延保服务购买行为为研究对象,基于技术接受模型和计划行为理论构建研究模型,通过在线收集的610份有效数据对模型及假设进行验证分析,探索影响企业延保服务网络零售的因素,揭示相应的作用机理,为网络零售业高质量发展提供运营与政策优化方面的借鉴。研究发现:感知有用性和感知易用性对消费者延保服务购买意向均有显著的正向影响,且感知有用性的作用强度相对较大;购买态度作为中介变量能够增强感知有用性和感知易用性对延保服务购买意向的正向影响;主观规范和知觉行为控制显著正向影响消费者延保服务的购买意向,且二者作为调节变量能够分别增强感知有用性、感知易用性对延保服务购买意向的影响;感知有用性影响消费者的购买态度,进而形成消费者延保服务购买意向,是最显著的影响路径之一。

基于TAM-CPV模型的共享电单车持续使用意愿分析

深入剖析共享电单车的使用因素,增强共享电单车用户持续使用意愿对促进共享电单车健康有序发展、提升投放管理精细化水平至关重要。以技术接受模型(technology acceptance model,TAM)为基础,引入感知价值理论(customer perceived value,CPV)中的感知愉悦性、感知风险,并引入感知成本因素;构建基于TAM-CPV模型的共享电单车持续使用意愿模型;以重庆市共享电单车运营的监管数据、现场调查数据和网络调查数据为基础,综合运用SPSS、AMOS软件对结构方程模型开展检验及分析。研究结果表明:感知易用性是影响持续使用意愿的最显著正向因素,感知愉悦性次之,感知成本是唯一负向影响因素;这预示着政府管理部门应当注重共享电单车投放点的合理性,企业应当注重共享电单车APP的使用体验、计费规则。

医院图书馆知识服务用户持续使用意愿研究

目的/意义确定医院图书馆知识服务用户持续使用意愿的影响因素。方法/过程基于技术接受模型、期望确认理论模型和感知风险理论模型,建立医院图书馆知识服务用户持续使用意愿模型及假设;设计制作调查问卷,采用随机抽样方法对华中科技大学同济医学院附属同济医院职工进行问卷调查;使用结构方程模型验证及分析概念模型。结果/结论期望确认度、感知有用性、感知易用性、感知互动性均正向作用于用户满意度,且感知有用性的作用最明显。因此保证用户持续使用图书馆知识服务的关键是努力提升服务的有用性。

我国中小城市电动两轮车骑行者戴盔意向研究——基于TPB和TAM整合模型

【目的】探究影响我国中小城市电动两轮车骑行者戴盔意向的心理因素,以更好地提升头盔佩戴率。【方法】从骑行者角度出发,结合计划行为理论(theory of planned behavior,TPB)和技术接受模型(technology acceptance model,TAM),构建了电动两轮车骑行者戴盔意向模型,通过结构方程模型(structural equation model,SEM)探究了骑行者心理潜变量对戴盔骑行意向的影响效果。【结果】与以传统的TPB为框架的模型相比,基于TPB和TAM整合的模型在拟合适配度方面表现更优。其中态度(0.411)、知觉行为控制(0.305)两个潜变量对骑行者戴盔意向的作用效果最为显著,骑行者的年龄对戴盔意向模型具有调节作用。【结论】研究结果可以为当地政府制定相关政策提供理论参考依据,并为其他学者后续针对戴盔骑行行为的研究提供思路。

基于ELM-UTAUT模型的阅读推广类短视频采纳行为研究

在推进全民阅读的背景下,短视频已成为阅读推广的重要形式之一。阅读推广类短视频的传播效果取决于受众的采纳行为,因此本文以ELM和UTAUT为理论框架构建了阅读推广类短视频受众采纳行为影响因素模型,并通过问卷调查的方式进行实证研究,研究得出有用性、信源可信度和社会影响是影响受众采纳意愿的重要因素,而采纳意愿又会对采纳行为产生正向影响。同时,文章在研究结果的基础上提出阅读推广类短视频的优化策略。

Empirical Research on User Acceptance of Mobile Searches

The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know which factors most influence user acceptance of mobile searches. Based on the characteristics of mobile searches and a review of previous information technology acceptance research, this study integrates the task technology fit model and the unified theory of acceptance and use of technology model to develop a mobile search acceptance model and empirically tests this model. This study finds that, for mobile searches, the performance expectancy, social influence, and perceived cost all significantly influence use intention and the performance expectancy increases with the increasing user＇s experience and higher tasktechnology fit degree. The effort expectancy is found to not affect the use intention of mobile searches and the users＇ gender does not have a significant moderating effect on the use intention. The results are then used to develop suggestions for mobile search providers to promote their application and development.

临床决策支持系统使用意愿影响因素研究

目的 研究临床医生对临床决策支持系统的使用意愿及其影响因素,为系统的管理优化提供参考。方法基于任务技术匹配理论和技术接受理论构建模型并提出研究假设,对247名临床医生进行问卷调查。利用偏最小二乘法结构方程模型对数据进行分析。结果 模型中各因素对医生使用意愿的解释程度为65.8%。任务特征(β=0.168,P<0.001)和技术特征(β=0.749,P<0.001)正向影响任务技术匹配度,任务技术匹配度正向影响感知易用性(β=0.692,P<0.001)与绩效期望(β=0.508,P<0.001),感知易用性(β=0.108,P=0.073)对使用意愿的影响没有统计学意义,绩效期望(β=0.228,P <0.001)正向影响其使用意愿,任务技术匹配度(β=-0.281,P<0.001)和感知易用性(β=-0.377,P<0.001)负向影响感知风险,感知风险负向影响医生的绩效期望(β=-0.308,P<0.001)与使用意愿(β=-0.579,P<0.001)。结论 完善优化系统功能、提高系统特性与用户业务的适配度能够提升医生绩效水平,降低医生的感知风险,最终能提高医生对临床决策支持系统的使用意愿。

感知有用性视角下大学生校史教育接受意愿研究

基于感知有用性理论,探讨了大学生校史教育接受意愿的影响因素。通过问卷调查和数据分析发现,感知有用性对校史教育接受意愿有显著正向影响,内在学习动机起到重要中介作用,而年级则具有调节效应。研究结果强调提高学生对校史教育价值认知的重要性,以及激发学生内在兴趣的必要性。基于此,提出了一系列实践建议,包括提升校史档案的感知有用性、激发学生内在兴趣、制定差异化教育策略、加强档案开发利用、构建评估体系和推进专业化建设等,旨在充分发挥校史档案的教育价值,提高学生的接受意愿,为高校文化建设和人才培养提供新思路。