In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supp...In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is increasing.The main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private universities.The researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software SPSS.Perform descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and universities.Research shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private universities.Finally,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.展开更多
Eugene Nida's Translation Theory has a profound influence both on global and Chinese translation circle.Although this theory is widely used,it also become a controversial topic in a certain extent.Through the movi...Eugene Nida's Translation Theory has a profound influence both on global and Chinese translation circle.Although this theory is widely used,it also become a controversial topic in a certain extent.Through the movie MuLAN and some applications in useful areas to discuss whether Nida's Translation Theory is still applicable within translating field.展开更多
DeConverter is core software in a Universal Networking Language(UNL) system.A UNL system has EnConverter and DeConverter as its two major components.EnConverter is used to convert a natural language sentence into an e...DeConverter is core software in a Universal Networking Language(UNL) system.A UNL system has EnConverter and DeConverter as its two major components.EnConverter is used to convert a natural language sentence into an equivalent UNL expression,and DeConverter is used to generate a natural language sentence from an input UNL expression.This paper presents design and development of a Punjabi DeConverter.It describes five phases of the proposed Punjabi DeConverter,i.e.,UNL parser,lexeme selection,morphology generation,function word insertion,and syntactic linearization.This paper also illustrates all these phases of the Punjabi DeConverter with a special focus on syntactic linearization issues of the Punjabi DeConverter.Syntactic linearization is the process of defining arrangements of words in generated output.The algorithms and pseudocodes for implementation of syntactic linearization of a simple UNL graph,a UNL graph with scope nodes and a node having un-traversed parents or multiple parents in a UNL graph have been discussed in this paper.Special cases of syntactic linearization with respect to Punjabi language for UNL relations like 'and','or','fmt','cnt',and 'seq' have also been presented in this paper.This paper also provides implementation results of the proposed Punjabi DeConverter.The DeConverter has been tested on 1000 UNL expressions by considering a Spanish UNL language server and agricultural domain threads developed by Indian Institute of Technology(IIT),Bombay,India,as gold-standards.The proposed system generates 89.0% grammatically correct sentences,92.0% faithful sentences to the original sentences,and has a fluency score of 3.61 and an adequacy score of 3.70 on a 4-point scale.The system is also able to achieve a bilingual evaluation understudy(BLEU) score of 0.72.展开更多
In the past three decades,therehas been a renewed interest in lin-guistic universals,as a result ofChomsky’s revolution.Terms like“language universals”,“formal uni-versals”,“substantive universals”arefrequently...In the past three decades,therehas been a renewed interest in lin-guistic universals,as a result ofChomsky’s revolution.Terms like“language universals”,“formal uni-versals”,“substantive universals”arefrequently found in linguistic litera-ture.What exactly is meant by“universals”?How valid are the claims made so far?These are the questions we will try to answer in this paper.展开更多
文摘In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is increasing.The main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private universities.The researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software SPSS.Perform descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and universities.Research shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private universities.Finally,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.
文摘Eugene Nida's Translation Theory has a profound influence both on global and Chinese translation circle.Although this theory is widely used,it also become a controversial topic in a certain extent.Through the movie MuLAN and some applications in useful areas to discuss whether Nida's Translation Theory is still applicable within translating field.
文摘DeConverter is core software in a Universal Networking Language(UNL) system.A UNL system has EnConverter and DeConverter as its two major components.EnConverter is used to convert a natural language sentence into an equivalent UNL expression,and DeConverter is used to generate a natural language sentence from an input UNL expression.This paper presents design and development of a Punjabi DeConverter.It describes five phases of the proposed Punjabi DeConverter,i.e.,UNL parser,lexeme selection,morphology generation,function word insertion,and syntactic linearization.This paper also illustrates all these phases of the Punjabi DeConverter with a special focus on syntactic linearization issues of the Punjabi DeConverter.Syntactic linearization is the process of defining arrangements of words in generated output.The algorithms and pseudocodes for implementation of syntactic linearization of a simple UNL graph,a UNL graph with scope nodes and a node having un-traversed parents or multiple parents in a UNL graph have been discussed in this paper.Special cases of syntactic linearization with respect to Punjabi language for UNL relations like 'and','or','fmt','cnt',and 'seq' have also been presented in this paper.This paper also provides implementation results of the proposed Punjabi DeConverter.The DeConverter has been tested on 1000 UNL expressions by considering a Spanish UNL language server and agricultural domain threads developed by Indian Institute of Technology(IIT),Bombay,India,as gold-standards.The proposed system generates 89.0% grammatically correct sentences,92.0% faithful sentences to the original sentences,and has a fluency score of 3.61 and an adequacy score of 3.70 on a 4-point scale.The system is also able to achieve a bilingual evaluation understudy(BLEU) score of 0.72.
文摘In the past three decades,therehas been a renewed interest in lin-guistic universals,as a result ofChomsky’s revolution.Terms like“language universals”,“formal uni-versals”,“substantive universals”arefrequently found in linguistic litera-ture.What exactly is meant by“universals”?How valid are the claims made so far?These are the questions we will try to answer in this paper.
