The Book Publishing and Analysis of Modern Peking University Library

The paper is based on literature search,introducing and analyzing the book publishing situation of modern Peking University Library from the perspective of the publisher being Peking University Library and its predecessor.It is pointed out that the majority of the book printing methods published by the modern Peking University Library are lead printing,and among the types of Chinese library classification,catalogue of library collections is the most common.

Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

Analysis of the Books Issued by Yadong Library, Published by Peking University Publishing Department: Taking Several Bibliography Advertisements Carried in Newspapers and Magazines From 1919-1922 as Examples

Based on several bibliographic advertisements carried in newspapers and magazines from 1919 to 1922 for books published by Peking University Publishing Department,and issued by Yadong Library,the paper analyzes the characteristics of the books published by Peking University Publishing Department during this period,and points out that Yadong Library entered its golden period of development due to move from the alley to the main road and obtain the management rights of the books published by Peking University Publishing Department.

Research on the Value Positioning of University Library Based on Customer Delivered Value

With the rise of various new reading media and the rapid development of the digitization of paper resources,the traditional function positioning of university libraries based on information query is facing unprecedented challenges.How to deal with the change of social information?The library should be demand-oriented,re-examine its own value and find a new starting point.With the help of the concept of customer delivered value and based on 4P theory,this paper constructs the value chain of university library from the dimensions of product,image,personnel and service,and forms a multi-dimensional development positioning system.

The Comparative Study on the Subject Librarians System of University Libraries at Home and Abroad

本文通过对国内外高校图书馆学科馆员的职责、素质、管理模式和服务模式等进行比较研究，提出构建阶梯式学科馆员服务模式。

The “Dead Universe” Theory: Natural Separation of Galaxies Driven by the Remnants of a Supermassive Dead Universe

This article explores the dead universe theory as a novel interpretation for the origin and evolution of the universe, suggesting that our cosmos may have originated from the remnants of a preceding universe. This perspective challenges the conventional Big Bang theory, particularly concerning dark matter, the expansion of the universe, and the interpretation of phenomena such as gravitational waves.

Solving the Olbers’s Paradox, Explaining the “Red-Shift”, and Challenging the Relativities by “Sun Matters Theory” and “Sun Model of Universe”, an Evolution of the Einstein’s Static Universe Model

Olbers’s paradox, known as the dark night paradox, is an argument in astrophysics that the darkness of the night sky conflicts with the assumption of an infinite and eternal static universe. Big-Bang theory was used to partially explain this paradox, while introducing new problems. Hereby, we propose a better theory, named Sun Matters Theory, to explain this paradox. Moreover, this unique theory supports and extended the Einstein’s static universe model proposed by Albert Einstein in 1917. Further, we proposed our new universe model, “Sun Model of Universe”. Based on the new model and novel theory, we generated innovative field equation by upgrading Einstein’s Field Equation through adding back the cosmological constant, introducing a new variable and modifying the gravitationally-related concepts. According to the Sun Model of Universe, the dark matter and dark energy comprise the so-called “Sun Matters”. The observed phenomenon like the red shift is explained as due to the interaction of ordinary light with Sun Matters leading to its energy and frequency decrease. In Sun Model, our big universe consists of many universes with ordinary matter at the core mixed and surrounded with the Sun Matters. In those universes, the laws of physics may be completely or partially different from that of our ordinary universe with parallel civilizations. The darkness of night can be easily explained as resulting from the interaction of light with the Sun Matters leading to the sharp decrease in the light intensity. Sun Matters also scatter the light from a star, which makes it shining as observed by Hubble. Further, there is a kind of Sun Matters named “Sun Waters”, surrounding every starts. When lights pass by the sun, the Sun Waters deflect the lights to bend the light path. According to the Sun Model, it is the light bent not the space bent that was proposed in the theory of relativities.

Data from Twenty-Three FRB’s Confirm the Universe Is Static and Not Expanding

Fast Radio Bursts from far away galaxies have travelled through the IGM and provide a tool to study its composition. Presently there are 23 FRB’s whose host galaxies have been identified and the redshift found. This gives us the opportunity to test Dispersion Measure versus redshift predictions made by two models. The Macquart relation for an expanding Universe and the New Tired Light relationship in a static universe. In New Tired Light, redshifts are produced when a photon is absorbed and re-emitted by the electrons in the IGM which recoil on both occasions. Some of the energy of the photon has been transferred to the kinetic energy of the recoiling electron. The photon has less energy, a lower frequency and a longer wavelength. It has been redshifted. Since dispersion is due to an interaction between radio signals and these same electrons one would expect a direct relationship between DM and redshift in the New Tired light model. The relation is DM=(mec/2hre)ln(1+z)and contains no adjustable parameters—just a combination of universal constants related to the electron and photon. Notice that the relation is independent of the electron number density ne since a change in ne affects both the DM and redshift equally. A graph of DM versus ln(1 + z) will be a straight line of gradient (mec/2hre)and, using SI units, substituting for the constants gives 7.318 × 1025 m−2. Using the data from the 23 well localized FRB’s, with the weighting of the DM’s for expansion removed (so that the data corresponds to a static universe), a graph of DM versus ln(1 + z) has a gradient of 6.7 × 1025 m−2—9% below the predicted (mec/2hre). The Macquart relation involves highly processed data and adjustable parameters to allow for “dark energy” and “dark matter” (neither of which has yet been found) and can be reduced to DM = 850z (in units of pc∙cm−3). Using the data from this set of localized FRB’s gives a trendline with gradient 1.10 × 103 pc∙cm−3—almost 30% higher than that predicted in an expanding universe model. The FRB data clearly comes down in favour of a static universe rather than an expanding one. Combining the DM-z relationship for the 23 well localized FRB’s, with the Hubble diagram, drawn using the NED-D compilation of redshift independent extragalactic distances, produces a value of “ne” the mean electron number density of the IGM, of ne=0.48 m−3close to the value ne=0.5 m−3, long since predicted by NTL.

The Analysis on the Research Hotspot and Trend of Think Tanks of Chinese University Libraries

To objectively reflect the relevant situation of researches on think tank service of Chinese university libraries, this paper uses CNKI Database as the retrieval source, the bibliometric analysis method, and CiteSpace, a citation network analysis tool, to make quantitative analysis on the literature data of researches on the think tank service of university libraries;draw the knowledge map of literature authors, organization distribution, keyword co-occurrence, research hotspot distribution, etc.;objectively and comprehensively analyzes the hot topics and cutting-edge trends of researches on the think tank service of libraries, the research includes the following aspects: First, the status quo and orientation of the existing university library think tanks in China;second, it is recommended to carry out research on policy support and system guarantee for university library think tank services;third, integrate big data technology is merged into the construction of university libraries think tanks;fourth, the transformation of library and information institutions to new types of think tanks, including the transformation of knowledge services, disciplinary services, and characteristic think tanks, in order to provide reference for researches and practical work of think tank service of libraries in China.

Research on the One-Stop Information Service Model for University Library

Following the advent of and continuous progress of technology,computer network and information management have gradually being incorporated into the daily operation and management of university libraries all around the world.The service system of university libraries has also transformed from the conventional reference consulting model into a knowledge-based service model.This transformation has improved the professionalism and individualism of university libraries.Therefore,establishing a competent one-stop information service model has significant and important values.In this work,we analyzed the basic functionalities and the feasibility of one-stop information service model for university libraries.We also discussed in details the construction methodology for different modes,for reference only.

Management Communication in University’s Digital Library

Digital library is a process of exploiting more scientific methods to construct a social knowledge network. It represents an “extension” from a traditional library. The core and essence is to build a favorable surroundings for knowledge accumulation, knowledge transfer and knowledge communication. Management communication covers information transfer and organization cooperation. Compared with traditional library, the management communication in digital library shoulders the commitment to support knowledge innovation. On the basis of analysis of the connotation of digital library, this paper analysed the aspects of management communication, including communicators, communication styles, contents, channels and outer communication, all of which tries to construct an integrated model of management communication in a digital library and turns a library into an actual “knowledge fountain”.

Research on Information Resource Integration of University Libraries under the Mode of Knowledge Management

On the grounds of expounding the situation of university library knowledge management and according to the characteristics of knowledge management, the paper combines the development of resource integration of library of Wuhan University of Technology, and analyzes the objects, trends and innovation of resource integration under the mode of knowledge management.

New Measures of Chinese University Library Knowledge Service under the Cloudization Background

This article mainly explores and analyzes the application of network broadcast in the lecture service of university library under the cloudization background. By using the online survey method to investigate the lectures in some universities, it introduces the classification and characteristics of the network broadcast and obtains the advantage of network broadcast applied to lecture training through making contrast between the means of network multimedia. The result shows that the introduction of network broadcast can realize more customized, virtual and specialized lecture services, and facilitate the transformation of university library services in the digital era.

Activity-Based Costing of Library Services in Universities——A Case Study of a Private University

An organization’s costing system is a system that helps the management with the strategy planning while the system plays an important role in providing accurate cost information about the products and customers.In other words,the costing management system is important to provide timely and quality information to help managers in their decision-making process.Producing quality graduates is the main objective of any university and the cost of quality or the cost of poor quality is one that is often difficult to measure in higher education.This can be partly attributed to the fact that most accounting systems are not structured to capture important cost-of-quality information.In order to succeed,many organizations tend to shift from conventional or traditional costing system to Activity-based costing(ABC).ABC provides both higher education administrators and policymakers with better information on which to base decisions.The use of multiple cost pools and drivers under ABC leads to more detailed and accurate product costing than that provided by traditional cost systems.This paper attempts to investigate the possibilities and limitations of implementing ABC in universities.More specifically the study makes use of the case study method to illustrate the implementation of activity-based costing of library services in a private university in the Kingdom of Bahrain.The research methodology of the case study is a combination of both descriptive and quantitative analyses.The study identified six categories of cost pools which are related to the activities of the library as well as 17 relevant cost drivers.Accordingly,ABC should lead to a better understanding of what drives costs and,by extension,what changes are necessary to reduce costs.Unnecessary activities that do not add value to services can be identified and eliminated.Further ABC is feasible in an academic library and that much can be gained from the process of analyzing activities.However,more work needs to be done in terms of designing accounting and other information systems to capture cost and activity transaction data in a more routine and disaggregated form for ABC analysis.

Investigation and Analysis on DRS Condition of Agricultural University Libraries in China

31 investigated higher agricultural college libraries all provide the reference consulting service. The service mode includes asynchronous reference consulting, synchronous reference consulting, synchronous and asynchronous reference consulting, joint reference consulting service and traditional reference consulting service. Service items include interlibrary borrowing and document delivery, reader training, special database, resource navigation and so on. But there are some problems to be solved.

Study and Countermeasure of Service and Developmental Problems of National Reading Movement of College and University Libraries

Implementation of national reading is an important approach in establishment of learning society.College and university libraries should give full play of their strength in various aspects through opening up to society,and to realize social role transformation of modern college and university libraries via different approaches to underscore the necessity and importance of college and university libraries in realization of national reading.

Research on the Status Quo and Countermeasures of Socialized Service Based on University Library

With the continuous improvement of China’s social and economic level,education,especially college education,has been highly valued by people and has achieved certain results.For the development of colleges and universities,library construction is an important part of it and to a certain extent promotes the stable development of colleges and universities.Judging from the actual development of domestic university libraries,many university libraries have gradually entered the path of socialized service.Due to the profound influence of traditional education mode and test-oriented education concept,many university libraries in China are currently developing socialization.There are some problems that need to be solved in the service work process.The existence of these problems makes many domestic university libraries unable to play their own roles and individual values,and it also seriously affects the rapid development of China’s college education.Based on this situation,the author makes an in-depth analysis and discussion on the status quo and optimization strategies of the socialization service of university libraries in China,hoping to provide reference for the social service work of college libraries nationwide.

Improving the Service Level of University Library by Using Micro-Blog and WeChat

In order to improve the service level of the University Library and increase the utilization rate of the students' libraries, the domestic libraries began to use micro-blog and WeChat. The use of micro-blog and WeChat is in line with the characteristics of college students and can improve the service level of University libraries effectively. In this article, I will start with introducing micro- blog and WeChat, briefly describe the current situation of using micro-blog and WeChat in university libraries, and the measures to improve the service level of university libraries by using micro-blog and WeChat.

The Difficulties and Obstacles of Socialized Service in University Library

University library plays an important role in serving all lecturers and students as it is a place where books and other information resources are collected and gathered for the purposes of reading and reference.As time goes by,university libraries have gradually open to the public to fully make use of its function as an educational and social platform.The socialized service of university library has the advantages of promoting cultural virtue and moral integrity to the public.However,there remain many issues during the development of socialized service in the university library.Besides,analyzing the difficulties and obstacles faced in socialized services of the university library,this paper aims to provide countermeasures to solve the problems.

Study on the Present Situation and Optimization Path of Gamification Design in Chinese University Libraries

In this paper,137“First-class universities”and“First-class discipline”construction universities in China are selected as the objects of investigation to analyzes the present situation and characteristics of the game design of University Library in China.Taking the university library in other countries as the reference object,this paper compares the differences of the game design of University Library in China and other countries,sums up the deficiency of the gamification service practice in Chinese university libraries.At last,this paper proposes an optimization path of the gamification design of Chinese University Library from six aspects of game type,game service object,game interactive mode,game application,game development and game playability.