Brand visual design is not only an essential bridge for companies to convey their ideas and values but also a key factor in shaping the brand image and enhancing market competitiveness.However,a pervasive concern has ...Brand visual design is not only an essential bridge for companies to convey their ideas and values but also a key factor in shaping the brand image and enhancing market competitiveness.However,a pervasive concern has arisen in society that many recent graduates in brand design and visual design cannot immediately meet the demands of the design industry.Despite attempts by scholars to reform courses and teaching philosophies,there are still significant shortcomings and gaps.Therefore,based on market orientation and supply-demand concepts,this study collected in-depth recruitment demands for brand design from 74 companies and conducted systematic summarization and analysis.It synthesized a demand model consisting of three major modules and 55 content points required by companies for brand design students.Based on these demands,adjustments and plans were made to the curriculum content,aiming to construct a teaching system that not only meets market demands but also enhances students’comprehensive qualities.The goal is to cultivate more outstanding talents capable of quickly adapting to and excelling in brand design work.展开更多
Due to the rapid development of network technology and the popularity of live-streaming,more and more businesses and individuals are using live-streaming to promote their products,giving rise to a new marketing model ...Due to the rapid development of network technology and the popularity of live-streaming,more and more businesses and individuals are using live-streaming to promote their products,giving rise to a new marketing model of social media live-streaming.Based on the social media live-streaming market,businesses or enterprises focus on tapping into new consumer demand,and social media live-streaming marketing has gradually expanded into various fields.Based on the SOR theory,this paper discusses how to improve the coping strategies of consumer purchasing behavior through social media live-streaming by analyzing the representative factors affecting consumer purchasing behavior such as anchors,brands,and live-streaming content in social media live-streaming.The results of this study will contribute to a better understanding of the relationship between social media live-streaming marketing models and consumer purchasing behavior and will help to reveal the potentials and limitations of social media live-streaming,thus providing valuable ideas and scientific basis for social media live-streaming marketing strategies.展开更多
Starting from the new approaches of brand communication in New Millennium Era, we show why, according to us,the fashion film is a powerful tool in defining and strengthening the visual identity of a fashion brand. Our...Starting from the new approaches of brand communication in New Millennium Era, we show why, according to us,the fashion film is a powerful tool in defining and strengthening the visual identity of a fashion brand. Our analysisis focused on ordering the different kinds of narration in this special category of orl-line videos and we discover thatthey work about the three fundamental parameters of the Visual Identity Model.展开更多
User-generated content(UGC) such as blogs and twitters are exploding in modern Internet services. In such systems, recommender systems are needed to help people filter vast amount of UGC generated by other users. Howe...User-generated content(UGC) such as blogs and twitters are exploding in modern Internet services. In such systems, recommender systems are needed to help people filter vast amount of UGC generated by other users. However, traditional recommendation models do not use user authorship of items. In this paper, we show that with this additional information, we can significantly improve the performance of recommendations. A generative model that combines hierarchical topic modeling and matrix factorization is proposed. Empirical results show that our model outperforms other state-of-the-art models, and can provide interpretable topic structures for users and items. Furthermore, since user interests can be inferred from their productions, recommendations can be made for users that do not have any ratings to solve the cold-start problem.展开更多
文摘Brand visual design is not only an essential bridge for companies to convey their ideas and values but also a key factor in shaping the brand image and enhancing market competitiveness.However,a pervasive concern has arisen in society that many recent graduates in brand design and visual design cannot immediately meet the demands of the design industry.Despite attempts by scholars to reform courses and teaching philosophies,there are still significant shortcomings and gaps.Therefore,based on market orientation and supply-demand concepts,this study collected in-depth recruitment demands for brand design from 74 companies and conducted systematic summarization and analysis.It synthesized a demand model consisting of three major modules and 55 content points required by companies for brand design students.Based on these demands,adjustments and plans were made to the curriculum content,aiming to construct a teaching system that not only meets market demands but also enhances students’comprehensive qualities.The goal is to cultivate more outstanding talents capable of quickly adapting to and excelling in brand design work.
文摘Due to the rapid development of network technology and the popularity of live-streaming,more and more businesses and individuals are using live-streaming to promote their products,giving rise to a new marketing model of social media live-streaming.Based on the social media live-streaming market,businesses or enterprises focus on tapping into new consumer demand,and social media live-streaming marketing has gradually expanded into various fields.Based on the SOR theory,this paper discusses how to improve the coping strategies of consumer purchasing behavior through social media live-streaming by analyzing the representative factors affecting consumer purchasing behavior such as anchors,brands,and live-streaming content in social media live-streaming.The results of this study will contribute to a better understanding of the relationship between social media live-streaming marketing models and consumer purchasing behavior and will help to reveal the potentials and limitations of social media live-streaming,thus providing valuable ideas and scientific basis for social media live-streaming marketing strategies.
文摘Starting from the new approaches of brand communication in New Millennium Era, we show why, according to us,the fashion film is a powerful tool in defining and strengthening the visual identity of a fashion brand. Our analysisis focused on ordering the different kinds of narration in this special category of orl-line videos and we discover thatthey work about the three fundamental parameters of the Visual Identity Model.
基金Project supported by the Monitoring Statistics Project on Agricultural and Rural Resources,MOA,Chinathe Innovative Talents Project,MOA,Chinathe Science and Technology Innovation Project Fund of Chinese Academy of Agricultural Sciences(No.CAAS-ASTIP-2015-AI I-02)
文摘User-generated content(UGC) such as blogs and twitters are exploding in modern Internet services. In such systems, recommender systems are needed to help people filter vast amount of UGC generated by other users. However, traditional recommendation models do not use user authorship of items. In this paper, we show that with this additional information, we can significantly improve the performance of recommendations. A generative model that combines hierarchical topic modeling and matrix factorization is proposed. Empirical results show that our model outperforms other state-of-the-art models, and can provide interpretable topic structures for users and items. Furthermore, since user interests can be inferred from their productions, recommendations can be made for users that do not have any ratings to solve the cold-start problem.
