How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

The Application Value and Strategy of Red Music Culture in Ideological and Political Education in Primary and Secondary Schools

As an important carrier of red culture,red music culture carries the glorious history of revolution,construction,and reform led by the Communist Party of China(CPC),and has significant functional value in cultivating students’ideals,values,and cultural identity,as well as patriotic consciousness and national pride.However,the integration of red music culture into the ideological and political education of primary and secondary schools faces the dilemmas of low cultivation awareness,insufficient excavation of resources,and lack of optimization of atmosphere and field.In view of these problems,the strategies of enhancing cultivation awareness,excavating the resources in-depth,and creating a positive atmosphere and field provide new ideas and methods for ideological and political education in primary and secondary schools.

Research on the Value and Strategy of Integrating Music Education and National Music Culture

China’s traditional national music is an art form formed by the working people and art pioneers to express their emotions during thousands of years of productive labor.National music not only contains emotional stories that are capable of evoking praises and tears,but also has a profound understanding of the lives of sages.In summary,integrating college music education with national music culture can allow students to deeply discover music,thereby stimulating students’enthusiasm for learning music,improving students’learning quality,mastering the core parts of music learning,and helping students to go a long way in music.This article mainly focuses on the characteristics and educational value of national music culture,and its effective integration with music education in colleges and universities.This article can help relevant workers in college music education and promote the sustainable development of music education in colleges and universities in China.

Value co-creation model based on IS application capabilities

To illustrate how firms and customers co-create value in business to business （B2B） e-commerce, an integrated value co-creation model is proposed based on information systems （IS） application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f＇n＇ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide.

Differences Between British and Americans’ Cultures in Values

Values are the most important issue in identifying one particular culture.Social values are the feelings people have about what is important,worthwhile,and just.In this paper,the differences between British and American values are discussed in two aspects which mainly lie respectively in the comparisons of values and characteristics in both cultures.

The Core Value of American Culture——Freedom

Any understanding of America must come to terms with its central value and ideal.Freedom is such an influential val ue as well as one of the core values of American culture.It remains the sole basis for American society as we know.Without free dom the great nation of America would never have been founded.This paper tries to explore freedom as a value and its manifesta tion in USA from four aspects:politics,religion,speech and academics.

Quantitative Research on the Value Evaluation of Red Cultural Heritage in Mentougou District of Beijing Based on GIS-AHPLI

Red cultural heritage is precious material and spiritual wealth,and is a non renewable cultural heritage with unique characteristics and protection value.In this paper,red cultural heritage in Mentougou District is taken as the research object.Through GIS,the classification and spatial distribution characteristics of the red cultural heritage in Mentougou are analyzed.On this basis,the analytic hierarchy process(AHP)is introduced to conduct quantitative value evaluation,determine evaluation factors and weights,and form a more systematic and scientific evaluation system suitable for Mentougou red cultural heritage.This paper aims to provide technical and methodological references for the evaluation and planning of the protection and utilization of red cultural heritage,and more scientifically protect and inherit red cultural heritage.

Pearl S. Buck’s Values of “Cultural Convergence” and Their Application

The typical features of internal and external integration of cultures as revealed by the conception of“cultural convergence”provide a new perspective on the study of cultural exchanges and mutual learning.In the context of“a global community of shared future for humankind”,this paper adopts the novel idea of“cultural convergence”to probe the growth of Pearl S.Buck’s cultural values and the specific contents and representation of Pearl S.Buck’s conception of“cultural convergence”,highlighting the application of Pearl S.Buck’s values to cultural education,growth and success,family education,cultural exchanges,humanistic practices,etc.Feasible suggestions and countermeasures are put forward to better promote the cultural exchanges and mutual learning as well as the convergence of different cultures.

Analysis on the Cultivation of Modern Chinese Farmers' Values from the Perspective of Traditional Political Culture

Farmers in traditional China have formed the cultural psychology of being reluctant to move from native land and hate to change during the long- term closed production and life. This has exerted negative effect on the values cultivation of farmers today,who possess weak democratic consciousness,low legal spirit and cultural quality as well as strong antagonistic psychology. Measures should be carried out to cultivate their modern values. Firstly,construction of villagers' self-governance system should be stressed. Secondly,political socialization should be perfected to improve farmers' political culture. Furthermore,channels of political participation should be widened in order to gradually promote the ordered political participation of farmers.

A Comparison on Culture Value Conception between Chinese and Americans Proverbs

The abundant resources of proverbs illustrate their meaningful ideas both in Chinese proverbs and English proverbs, reflecting ordinary lives and regarded as the essence of culture in both countries. So American culture inherited many marvelous traditions from English proverbs and American proverbs must be influenced by English proverbs too. My paper will compare Chinese and American culture through proverbs, aiming at observing the differences of the culture value conception between Chinese and Americans, and hope that this study also can be regarded as a data to give referential meaning to the further research on cross-culture and language comparison.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

Value of Horizontal Inscribed Boards in Jiuxia Village from the Perspective of Farming-reading Culture

Horizontal inscribed boards are the main form for working people to long for and pursue a better life,and are an important carrier of traditional culture. From the perspectives of sociology,architecture and ecological folklore,this article analyzes the intrinsic relationships between people’s values,neighborhoods,customs and horizontal inscribed boards,and interprets the decorative value,human value and modern value of horizontal inscribed boards through preliminarily studying the cultural connotation of horizontal inscribed boards in Jiuxia Village.

Characteristics and Value of Traditional Lotus Culture System in Guangchang,Jiangxi Province

Jiangxi Guangchang traditional lotus culture system was selected into the fourth batch of China's important agricultural cultural heritage in 2017.The system consists of three parts:lotus,lotus cultivation techniques and lotus culture.It has notable characteristics of ancient origin,regional distribution,system complexity,biodiversity,advanced technology and extensive influence,and has ten kinds of value,i.e.,edible value,medical value,economic value,social value,ecological value,cultural value,tourism value,popular science value,scientific research value and educational value.

Kluckhohn and Strodbeck＇s value model in Chinese and American culture

Culture is the holistic interrelationship of a group＇s identity, beliefs, values, activities, rules, customs, communication patterns, and institutions （Dodd, 1998）. Values are important components of a given culture accepted by individuals sharing that culture. They are deep and hidden elements of the cultural iceberg that are seldom questioned or defended but can reflect different characteristics of different cultures. Kluckhohn and Strodbeck＇s value model is used here to analyze distinct Chinese and American culture.

A Study On the Value and Direction of Yancheng Sea Salt Culture in College Students’Ideological and Political Education

Sea Salt Culture is the crystallization of the wisdom of the ancestors and the retention of the history.With the passage of time and the innovation of salt making technology,the connotation of sea salt culture is undergoing changes.In the long process of cultural dissemination,sea salt culture permeates local university campuses and enlightens college students as well.This paper explores the profound connotation of sea salt culture in the new era,probes into the important influence of Sea Salt Culture on the ideological and political education of contemporary college students,and analyzes the practical direction for college students to inherit sea salt culture in the new period,so as to expand the breadth and width of sea salt culture.

The Impacts of Co-creation of Local Culture English Books on EFL 5th Graders＇ English Vocabulary Ability and Local Cultural Knowledge

The purpose of this study aims to explore the impacts of task-based co-creation of local picture books on facilitating the development of vocabulary ability and cultural knowledge ofEFL 5th graders with different English proficiency levels in Taiwan. Twenty-one 5th graders participated in this study forty minutes per week, lasting for sixteen weeks. They were required to co-create English picture books of Pinghu through thematic task-based activities. Research data required for the study were collected through the pre-/post-tests of vocabulary and cultural knowledge, a participants＇ feedback questionnaire as well as semi-structured interviews. The results of this study showed that after experimental instruction, EFL 5th graders significantly improved their recognition of the connection between English word sounds and word meanings, word meanings and word forms, word forms and word meanings, as well as spellings. Moreover, their local cultural knowledge was improved significantly as well. Furthermore, based upon the 5th graders＇ responses to questionnaire and semi-structure interview, most of them developed a very positive attitude towards the activities of co-creating local picture books and their interest, self-confidence in English writing, and English learning behavior. Based on the findings, some suggestions were offered for the pedagogical applications and future studies.

Managing the Value of the Organization Based on Organizational Culture

Managing the value of the organization is taking place based on factors forming it. It is becoming possible thanks to such managing operations of the organization, when in the end an image in accordance with expectations, giving the state back to the value of organizations is being got. Creating the goodwill is based among others on immaterial factors, which although they are becoming impossible to include in balance, are taken hold in time value of the organization. Creation of the value of an organization may be based on the organizational culture. The article presents the essence of value management and organization characterized the factors affecting the formation of organizational culture, ways of dealing with an organization aimed at consolidating and strengthening the organizational culture. Sometimes organizations feel the need to change the culture in order to achieve increased efficiency and ensure the success of the company to implement the necessary changes. Therefore, the rest of this article presents the elements to ensure a smooth implementation and consolidation of cultural change.

Envisioning the Profile of Chinese Culture——from the Perspective of the Social Value Theory

For a few decades China has undergone an enduring, drastic and complicated transformation. The structure and form of Chinese culture has been profoundly shaped and re-shaped during this process. With careful analysis of the history and the actualities, this paper presents a sketch of Chinese culture that highlights three significant traits; an elegant temperament featuring both classicality and novelty, an intrinsic value focusing on nature and freedom, and an encompassing structure marked by harmonious diversity. A new Chinese culture has already revealed her profile against the sunglow at the dawn of the new era. Beautiful and promising as it is, Chinese people believe that she deserves being heartily applauded, warmly welcomed, and boldly embraced.

On the Pro-Exemplar Culture and the Cultivation of Friendliness-Centered Values

Friendliness is a basic idea that runs through China’s core socialist values.A pro-exemplar culture and friendliness-centered values,being important parts of an advanced socialist culture,are inherently complementary.A pro-exemplar culture provides a good cultural environment,nutritious material and practical experience for reference for the cultivation of the friendliness-centered values.Friendliness-centered values further enrich the historical connotations of a pro-exemplar culture and lay the ideological foundation for people’s identification with,and guidance for,the promotion of a pro-exemplar culture.The promotion of a pro-exemplar culture will enhance the role of friendliness-centered values as a spiritual guide,their ability to radiate and their emotional influence,thus helping build a long-term mechanism for the cultivation of friendliness-centered values.

Research on the O2O model of consumer behavior under the perspectives of culture and values

In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious advantages, is helpful to promote thedevelopment of the electricity industry. O2O model development has quietly changed our life, is not only the change of consumption patterns,but also poses challenges to the traditional industry. O2O core is through the sale, to provide information and services, to push offl ine storesales promotion information to Internet users, and take them to the entity shop to consumer goods or enjoy. This paper integrates the consumerbehavior to propose the new O2O model which is innovative.