Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism mo...Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.展开更多
To illustrate how firms and customers co-create value in business to business (B2B) e-commerce, an integrated value co-creation model is proposed based on information systems (IS) application capabilities from the...To illustrate how firms and customers co-create value in business to business (B2B) e-commerce, an integrated value co-creation model is proposed based on information systems (IS) application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f'n'ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide.展开更多
BYD is one of the largest new energy vehicle companies in China.Analyzing its scenario and the factors that affect its value helps to understand and identify development opportunities and potential problems.On one han...BYD is one of the largest new energy vehicle companies in China.Analyzing its scenario and the factors that affect its value helps to understand and identify development opportunities and potential problems.On one hand,this paper makes a qualitative analysis of BYD,using SWOT model to study the internal capability and external environment of BYD.On the other hand,the multiple regression model is used for quantitative analysis of BYD’s enterprise value,and the model is established based on three factors:enterprise fundamentals,investor behavior and psychology,and macroeconomic policy uncertainty,and the stepwise regression is carried out.The results show that the increase of institutional investors’shareholding ratio,the increase of investor sentiment index,and the increase of M2 growth rate will increase the overall enterprise value,while the increase of economic policy uncertainty will decrease the enterprise value.展开更多
Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new...Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.展开更多
Spontaneous potential well-logging is one of the important techniques in petroleum exploitation. A spontaneous potential satisfies an elliptic equivalued surface boundary value problem with discontinuous interface con...Spontaneous potential well-logging is one of the important techniques in petroleum exploitation. A spontaneous potential satisfies an elliptic equivalued surface boundary value problem with discontinuous interface conditions. In practice, the measuring electrode is so small that we can simplify the corresponding equivalued surface to a point. In this paper, we give a positive answer to this approximation process:when the equivalued surface shrinks to a point, the solution of the original equivalued surface boundary value problem converges to the solution of the corresponding limit boundary value problem.展开更多
Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral int...Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.展开更多
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc...Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.展开更多
In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious a...In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious advantages, is helpful to promote thedevelopment of the electricity industry. O2O model development has quietly changed our life, is not only the change of consumption patterns,but also poses challenges to the traditional industry. O2O core is through the sale, to provide information and services, to push offl ine storesales promotion information to Internet users, and take them to the entity shop to consumer goods or enjoy. This paper integrates the consumerbehavior to propose the new O2O model which is innovative.展开更多
The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food m...The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.展开更多
This thesis compares the differences between Chinese and Americans in terms of their world view and value systems,and analyzes how these differences affect the behavioral patterns of people with different cultural bac...This thesis compares the differences between Chinese and Americans in terms of their world view and value systems,and analyzes how these differences affect the behavioral patterns of people with different cultural backgrounds. It also proposes some suggestions to overcome the difference. As globalization is quickening its pace, world views and value systems, as the core of culture, profoundly affect people's pattern of behavior. A deeper understanding and consciousness of the differences may promote a more effective communication between different cultural backgrounds. This thesis compares the differences between Chinese and US cultures from three perspectives: the different world view between Chinese and Americans, the different value systems between Chinese and Americans and how the two affect their behaviors. And some suggestions are also given.展开更多
In this paper, we study the asymptotic behavior of the solutions to the initial boundary value problem for unipolar drift diffusion equations for semiconductors. Under the proper assumptions on doping profile and init...In this paper, we study the asymptotic behavior of the solutions to the initial boundary value problem for unipolar drift diffusion equations for semiconductors. Under the proper assumptions on doping profile and initial value, we prove that the smooth solutions to these evolutionary problems tend to the unique stationary solution exponentially as time tends to infinity.展开更多
Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, h...Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers' increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers' attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action (TRA). The results of 622 successful surveys used for this empirical research indicate that Turkish consumers' attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.展开更多
The paper deal with the asymptotic behavior of the solutions to the initial boundary value problem for unipolar drift diffusion equations for semiconductors. Under the proper assumptions on doping profile and initial ...The paper deal with the asymptotic behavior of the solutions to the initial boundary value problem for unipolar drift diffusion equations for semiconductors. Under the proper assumptions on doping profile and initial value, we prove that the smooth solutions to these evolutionary problems tend to the unique stationary solution exponentially as time tends to infinity.展开更多
In recent years,with increasingly abundant materials,the materialistic values are becoming more and more common in modern times.Some studies also revealed the relationship between materialism and self-enhancement valu...In recent years,with increasingly abundant materials,the materialistic values are becoming more and more common in modern times.Some studies also revealed the relationship between materialism and self-enhancement values.Based on existing studies,this paper sorted out the relationship between materialism and self-transcendence values.Based on this,it came up with some new research directions and methods to improve the self-transcendence behavior of materialists,including using moral compensation to achieve the transformation from self-enhancement to self-transcendence,and using empathy to achieve the transformation from self-enhancement to self-transcendence.展开更多
Public-private partnerships(PPPs)have been used by governments around the world to procure and construct infrastructural amenities.It relies on private sector expertise and funding to achieve this lofty objective.Howe...Public-private partnerships(PPPs)have been used by governments around the world to procure and construct infrastructural amenities.It relies on private sector expertise and funding to achieve this lofty objective.However,given the uncertainties of project management,transparency,accountability,and expropriation,this phenomenon has gained tremendous attention in recent years due to the important role it plays in curbing infrastructural deficits globally.Interestingly,the reasonable benefit distribution scheme in a PPP project is related to the behavior decisionmaking of the government and social capital,aswell as the performance of the project.In this paper,the government and social capital which are the key stakeholders of PPP projects were selected as the research objects.Based on the fuzzy expected value model and game theory,a hybrid method was adopted in this research taking into account the different risk preferences of both public entities and private parties under the fuzzy demand environment.To alleviate the problem of insufficient utilization of social capital in a PPP project,this paper seeks to grasp the relationship that exists between the benefit distribution of stakeholders,their behavioral decision-making,and project performance,given that they impact the performance of both public entities and private parties,as well as assist in maximizing the overall utility of the project.Furthermore,four game models were constructed in this study,while the expected value and opportunity-constrained programming model for optimal decision-making were derived using alternate perspectives of both centralized decision-making and decentralized decision-making.Afterward,the optimal behavioral decision-making of public entities and private parties in four scenarios was discussed and thereafter compared,which led to an ensuing discussion on the benefit distribution system under centralized decision-making.Lastly,based on an example case,the influence of different confidence levels,price,and fuzzy uncertainties of PPP projects on the equilibrium strategy results of both parties were discussed,giving credence to the effectiveness of the hybrid method.The results indicate that adjusting different confidence levels yields different equilibriumpoints,and therefore signposts that social capital has a fair perception of opportunities,as well as identifies reciprocal preferences.Nevertheless,we find that an increase in the cost coefficient of the government and social capital does not inhibit the effort of both parties.Our results also indicate that a reasonable benefit distribution of PPP projects can assist them in realizing optimum Pareto improvements over time.The results provide us with very useful strategies and recommendations to improve the overall performance of PPP projects in China.展开更多
基金This study was supported by the Humanities and Social Sciences Project of the Ministry of Education(No.23YJA790070)the Graduate Innovation Research Project of Southwest Minzu University(No.YB2022621)the Research Project of BCIMY(No.BCIMY1910).
文摘Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.
基金The National Science&Technology Pillar Program of China(No.2012BAH29F01)the Innovation Project for Postgraduate Education of Jiangsu Province(No.3214003911)
文摘To illustrate how firms and customers co-create value in business to business (B2B) e-commerce, an integrated value co-creation model is proposed based on information systems (IS) application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f'n'ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide.
文摘BYD is one of the largest new energy vehicle companies in China.Analyzing its scenario and the factors that affect its value helps to understand and identify development opportunities and potential problems.On one hand,this paper makes a qualitative analysis of BYD,using SWOT model to study the internal capability and external environment of BYD.On the other hand,the multiple regression model is used for quantitative analysis of BYD’s enterprise value,and the model is established based on three factors:enterprise fundamentals,investor behavior and psychology,and macroeconomic policy uncertainty,and the stepwise regression is carried out.The results show that the increase of institutional investors’shareholding ratio,the increase of investor sentiment index,and the increase of M2 growth rate will increase the overall enterprise value,while the increase of economic policy uncertainty will decrease the enterprise value.
文摘Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.
文摘Spontaneous potential well-logging is one of the important techniques in petroleum exploitation. A spontaneous potential satisfies an elliptic equivalued surface boundary value problem with discontinuous interface conditions. In practice, the measuring electrode is so small that we can simplify the corresponding equivalued surface to a point. In this paper, we give a positive answer to this approximation process:when the equivalued surface shrinks to a point, the solution of the original equivalued surface boundary value problem converges to the solution of the corresponding limit boundary value problem.
基金Under the auspices of National Natural Science Foundation of China(No.41271171,41230631)
文摘Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)National Science Innovation Project of Fudan University(No.10246130).
文摘Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.
文摘In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious advantages, is helpful to promote thedevelopment of the electricity industry. O2O model development has quietly changed our life, is not only the change of consumption patterns,but also poses challenges to the traditional industry. O2O core is through the sale, to provide information and services, to push offl ine storesales promotion information to Internet users, and take them to the entity shop to consumer goods or enjoy. This paper integrates the consumerbehavior to propose the new O2O model which is innovative.
文摘The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.
文摘This thesis compares the differences between Chinese and Americans in terms of their world view and value systems,and analyzes how these differences affect the behavioral patterns of people with different cultural backgrounds. It also proposes some suggestions to overcome the difference. As globalization is quickening its pace, world views and value systems, as the core of culture, profoundly affect people's pattern of behavior. A deeper understanding and consciousness of the differences may promote a more effective communication between different cultural backgrounds. This thesis compares the differences between Chinese and US cultures from three perspectives: the different world view between Chinese and Americans, the different value systems between Chinese and Americans and how the two affect their behaviors. And some suggestions are also given.
文摘In this paper, we study the asymptotic behavior of the solutions to the initial boundary value problem for unipolar drift diffusion equations for semiconductors. Under the proper assumptions on doping profile and initial value, we prove that the smooth solutions to these evolutionary problems tend to the unique stationary solution exponentially as time tends to infinity.
文摘Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers' increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers' attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action (TRA). The results of 622 successful surveys used for this empirical research indicate that Turkish consumers' attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.
文摘The paper deal with the asymptotic behavior of the solutions to the initial boundary value problem for unipolar drift diffusion equations for semiconductors. Under the proper assumptions on doping profile and initial value, we prove that the smooth solutions to these evolutionary problems tend to the unique stationary solution exponentially as time tends to infinity.
基金National Undergraduate Training Program for Innovation and Entrepreneurship of the Ministry of Education"Study on Influence and Countermeasures of Adolescent Materialistic Tendency in the New Era"(202114389004)School-level Scientific Research Project of Chengdu Normal University"Research on Value-level Practice Path of College Students Life Education in the New Era"(CS21SCY18).
文摘In recent years,with increasingly abundant materials,the materialistic values are becoming more and more common in modern times.Some studies also revealed the relationship between materialism and self-enhancement values.Based on existing studies,this paper sorted out the relationship between materialism and self-transcendence values.Based on this,it came up with some new research directions and methods to improve the self-transcendence behavior of materialists,including using moral compensation to achieve the transformation from self-enhancement to self-transcendence,and using empathy to achieve the transformation from self-enhancement to self-transcendence.
基金supported by the National Natural Science Foundation of China(No.62141302)the Humanities Social Science Programming Project of the Ministry of Education of China(No.20YJA630059)+2 种基金the Natural Science Foundation of Jiangxi Province of China(No.20212BAB201011)the China Postdoctoral Science Foundation(No.2019M662265)the Research Project of Economic and Social Development in Liaoning Province of China(No.2022lslybkt-053).
文摘Public-private partnerships(PPPs)have been used by governments around the world to procure and construct infrastructural amenities.It relies on private sector expertise and funding to achieve this lofty objective.However,given the uncertainties of project management,transparency,accountability,and expropriation,this phenomenon has gained tremendous attention in recent years due to the important role it plays in curbing infrastructural deficits globally.Interestingly,the reasonable benefit distribution scheme in a PPP project is related to the behavior decisionmaking of the government and social capital,aswell as the performance of the project.In this paper,the government and social capital which are the key stakeholders of PPP projects were selected as the research objects.Based on the fuzzy expected value model and game theory,a hybrid method was adopted in this research taking into account the different risk preferences of both public entities and private parties under the fuzzy demand environment.To alleviate the problem of insufficient utilization of social capital in a PPP project,this paper seeks to grasp the relationship that exists between the benefit distribution of stakeholders,their behavioral decision-making,and project performance,given that they impact the performance of both public entities and private parties,as well as assist in maximizing the overall utility of the project.Furthermore,four game models were constructed in this study,while the expected value and opportunity-constrained programming model for optimal decision-making were derived using alternate perspectives of both centralized decision-making and decentralized decision-making.Afterward,the optimal behavioral decision-making of public entities and private parties in four scenarios was discussed and thereafter compared,which led to an ensuing discussion on the benefit distribution system under centralized decision-making.Lastly,based on an example case,the influence of different confidence levels,price,and fuzzy uncertainties of PPP projects on the equilibrium strategy results of both parties were discussed,giving credence to the effectiveness of the hybrid method.The results indicate that adjusting different confidence levels yields different equilibriumpoints,and therefore signposts that social capital has a fair perception of opportunities,as well as identifies reciprocal preferences.Nevertheless,we find that an increase in the cost coefficient of the government and social capital does not inhibit the effort of both parties.Our results also indicate that a reasonable benefit distribution of PPP projects can assist them in realizing optimum Pareto improvements over time.The results provide us with very useful strategies and recommendations to improve the overall performance of PPP projects in China.