Service dominant logic is one brand new economy model and it consider all the participators to be the potential resource integrators. The enterprise should put forward the value proposition with open attitude to achie...Service dominant logic is one brand new economy model and it consider all the participators to be the potential resource integrators. The enterprise should put forward the value proposition with open attitude to achieve the enterprise synergy innovation. This paper analyses the value proposition on the stakeholders in the enterprise synergy innovation and expand the one way value proposition theory to the different stakeholder groups inside and outside of the enterprise. The theoretical significance of this paper is to provide the theoretical reference for the enterprise synergy innovation to establish sustainable and stable stakeholders＇ relationship.展开更多
文摘Service dominant logic is one brand new economy model and it consider all the participators to be the potential resource integrators. The enterprise should put forward the value proposition with open attitude to achieve the enterprise synergy innovation. This paper analyses the value proposition on the stakeholders in the enterprise synergy innovation and expand the one way value proposition theory to the different stakeholder groups inside and outside of the enterprise. The theoretical significance of this paper is to provide the theoretical reference for the enterprise synergy innovation to establish sustainable and stable stakeholders＇ relationship.
