Research on the Achievement Motivation of the University Student Village Officials in the Suburbs of Beijing

[Objective] The aim was to explore the achievement motivation of the university student village officials in the suburbs of Beijing.[Method] The research made an investigation on 429 university student village officials in the suburbs of Beijing by the Achievements Motive Scale(AMS).[Result] The achievement motivation of these student village officials was not on a high level,but they tended to pursue the success motivation rather than the motivation to avoid failures obviously.There was a significant difference in the achievement motivation between different genders,majors and jobs.The males' motivation for success was higher than the females'.The motivation of avoiding failures among officials in Humanities was higher than in Science and in Fine Art.And the university student village officials in professional and technical posts or in business posts rated the motivation to avoid failures more important than in basic management posts.But achievement motivations in different urban-rural areas,educational levels,political backgrounds,whether student leaders or not,and durations were no definite differences.Besides,it had a significant effect on these student village officials' achievement motivation whether advices and suggestions were accepted;if yes,the motivation was higher.[Conclusion] This study had provided stability and development for building rural talent groups.

Lozang Chojor,A Self-made Man of Wenda Village

The Ridung Township is located in the northern part of Karub District of Chamdo city.Its township government is 34 kilometers from the government of Karub District.It sits at an altitude of 3,295 meters.Among its twelve administrative villages,six are semifarming and semi-pastoral villages,four farming villages,and two pastoral villages.Wenda is one of the farming villages.Lozang Chojor is the vice head of the village committee,and a wellknown self-made man.