In 21st century, more and more people see medical services of sport therapists as a promising industry due to global aging population and high biotechnology development. Hence, understanding medical word-of-mouth (WOM...In 21st century, more and more people see medical services of sport therapists as a promising industry due to global aging population and high biotechnology development. Hence, understanding medical word-of-mouth (WOM) process among patients in medical services of sport therapists could be interesting and useful. This study would find out the role of WOM on patients psychology when choosing the sport therapists, understand how patients look for sport therapists’ information and which information source is important to them. As a pioneer, this study would like to improve medical WOM marketing of sport therapists. The authors designed a questionnaire based on how patients choosing sport therapists, including questions search importance of different information sources of sport therapists with medical service decision, and respondents’ psychological demographics. We released 253 questionnaires of judo therapy clinics inTaiwan. More than half of the respondents see sport therapists due to others’ recommendations (referral of family, friends and professionals). Women are more likely to seek medical word-of-mouth information than men;and respondents who think choosing sport therapists are important tend to seek medical word-of-mouth information. Further, patients focus on “therapist’s behavior”, “therapist’s skills”, and “therapist’s ethic”.展开更多
This paper systematically analyzes the models and processes related to wordof- mouth spreading in social networks. This paper simulates the characteristics and rules of word-of-mouth spreading on social network platfo...This paper systematically analyzes the models and processes related to wordof- mouth spreading in social networks. This paper simulates the characteristics and rules of word-of-mouth spreading on social network platforms, adopts network evolution models as well as virus spreading models which can precisely reflect the process of word-of-mouth spreading. By computer simulation, the effect of several kinds of parameters in networks and in wordof- mouth spreading model is analyzed. What has been proved, through parameter analysis, is that the secondary “push” of the key node (opinion leader) in social networks has played a significant role in promoting word-of-mouth spreading. In practical applications, shopkeepers can act appropriately to the situation, which means they put in a second period of advertise appropriately after placing one advertisement at random in order to save costs and increase efficiency.展开更多
Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of acc...Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.展开更多
Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progre...Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progress,current situation and future development trend.Design/Methodology/Approach-This paper adopts the bibliometrics method to analyze the relevantliterature,including publishing trend and citation status,regional and discipline area distribution,andinfluential publications.Secondly,the VOSviewer is used for literature co-citation analysis and keywordco-occurrence analysis to obtain the basic literature and research hotspots in this research field.Findings-Firstly,the study finds that the number of publications basically shows an increasing trend,and thosepublications are mainly published in tourism journals.In addition,among these papers,China has the largestnumber of publications,followed by the USA and South Korea.Through co-citation analysis of literature andkeyword co-occurrence analysis,22 foundational papers and six main research topics are obtained in this paper.Finally,this paper elaborates on the development trend of the research topic and future research directions in detail.Originality/value-This is the first paper that uses bibliometrics to analyze and review relevant researcheson eWOM for product and service quality improvement,which is helpful for researchers to quickly understandits development status and trend.This review also provides some future research directions and provides areference for further research.展开更多
With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the pa...With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. In this paper, a research review is conducted and an integrated framework is proposed on the effect of e WOM. The effect of e WOM are influenced by its characteristics, communicators, and other factors. The characteristics of e WOM include the source,the volume and the valence. The communicators of e WOM refer to the sender, the receiver and the relationship between them. In addition, dispersion and consistency, persistence and observability,anonymity and deception, and community engagement are related factors for the effect of e WOM.展开更多
文摘In 21st century, more and more people see medical services of sport therapists as a promising industry due to global aging population and high biotechnology development. Hence, understanding medical word-of-mouth (WOM) process among patients in medical services of sport therapists could be interesting and useful. This study would find out the role of WOM on patients psychology when choosing the sport therapists, understand how patients look for sport therapists’ information and which information source is important to them. As a pioneer, this study would like to improve medical WOM marketing of sport therapists. The authors designed a questionnaire based on how patients choosing sport therapists, including questions search importance of different information sources of sport therapists with medical service decision, and respondents’ psychological demographics. We released 253 questionnaires of judo therapy clinics inTaiwan. More than half of the respondents see sport therapists due to others’ recommendations (referral of family, friends and professionals). Women are more likely to seek medical word-of-mouth information than men;and respondents who think choosing sport therapists are important tend to seek medical word-of-mouth information. Further, patients focus on “therapist’s behavior”, “therapist’s skills”, and “therapist’s ethic”.
文摘This paper systematically analyzes the models and processes related to wordof- mouth spreading in social networks. This paper simulates the characteristics and rules of word-of-mouth spreading on social network platforms, adopts network evolution models as well as virus spreading models which can precisely reflect the process of word-of-mouth spreading. By computer simulation, the effect of several kinds of parameters in networks and in wordof- mouth spreading model is analyzed. What has been proved, through parameter analysis, is that the secondary “push” of the key node (opinion leader) in social networks has played a significant role in promoting word-of-mouth spreading. In practical applications, shopkeepers can act appropriately to the situation, which means they put in a second period of advertise appropriately after placing one advertisement at random in order to save costs and increase efficiency.
基金Sponsored by Young Backbone Teachers and Domestic Visiting Scholar Program of Shandong Provincial Institutes of Higher EducationShandong Provincial Program of Soft Sciences(2009RKB439)+1 种基金Shandong Provincial Key Project of Culture and Art(2013101)Sci-tech Development Program of Tai’an Bureau of Science and Technology(20140630-20)
文摘Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.
文摘Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progress,current situation and future development trend.Design/Methodology/Approach-This paper adopts the bibliometrics method to analyze the relevantliterature,including publishing trend and citation status,regional and discipline area distribution,andinfluential publications.Secondly,the VOSviewer is used for literature co-citation analysis and keywordco-occurrence analysis to obtain the basic literature and research hotspots in this research field.Findings-Firstly,the study finds that the number of publications basically shows an increasing trend,and thosepublications are mainly published in tourism journals.In addition,among these papers,China has the largestnumber of publications,followed by the USA and South Korea.Through co-citation analysis of literature andkeyword co-occurrence analysis,22 foundational papers and six main research topics are obtained in this paper.Finally,this paper elaborates on the development trend of the research topic and future research directions in detail.Originality/value-This is the first paper that uses bibliometrics to analyze and review relevant researcheson eWOM for product and service quality improvement,which is helpful for researchers to quickly understandits development status and trend.This review also provides some future research directions and provides areference for further research.
基金Supported by the National Social Science Foundation of China(16FGL014)the Natural Science Foundation of Hebei Province(G2014202148)
文摘With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. In this paper, a research review is conducted and an integrated framework is proposed on the effect of e WOM. The effect of e WOM are influenced by its characteristics, communicators, and other factors. The characteristics of e WOM include the source,the volume and the valence. The communicators of e WOM refer to the sender, the receiver and the relationship between them. In addition, dispersion and consistency, persistence and observability,anonymity and deception, and community engagement are related factors for the effect of e WOM.
