Thoughts on the Development of Meteorological Wechat Public Platform

As a modern communication software, Wechat is favored by many young people due to its fast spreading, large influence and numerous customers. In the process, the establishment of meteorological Wechat public platform could play the effects of disaster prevention and mitigation and improving service capacity without changing the advantages of Wechat. In view of this, by analyzing Wetchat and its public platform, main functions of meteorological Wechat public platform are expounded, and development prospects of the public platform are cleared from multiple perspectives.

Research on University Student Management Informatization Based on Wechat Public Platform

Compared with the traditional methods of University Students'education management, the new media Wechat public platform has the characteristics of simplicity, rapidity, accuracy and students' willingness to accept. At present, it has played an important role in the life and study of College students. As the research object of new media, Wechat Public Platform has the advantages of mass communication and interpersonal communication. Therefore, it can maximize the interaction of interpersonal communication and integrate the advantages of various media in presentation. The introduction of Wechat public platform into the information transmission mechanism of university student management will help to improve the efficiency of information transmission and improve the timeliness of information transmission. Through the WeChat public platform to timely carry out student work and timely solve the students' practical problems, college student workers can communicate with students through the platform, and the counselors can upload healthy thought content at any time, thus comprehensively improving the supervision ability of college students in China.

Research on University Student Management Informatization Based on Wechat Public Platform

Compared with the traditional methods of University Students' education management, the new media Wechat public platform has the characteristics of simplicity, rapidity, accuracy and students' willingness to accept. At present, it has played an important role in the life and study of College students. As the research object of new media, Wechat Public Platform has the advantages of mass communication and interpersonal communication. Therefore, it can maximize the interaction of interpersonal communication and integrate the advantages of various media in presentation. The introduction of Wechat public platform into the information transmission mechanism of university student management will help to improve the efficiency of information transmission and improve the timeliness of information transmission. Through the WeChat public platform to timely carry out student work and timely solve the students' practical problems, college student workers can communicate with students through the platform, and the counselors can upload healthy thought content at any time, thus comprehensively improving the supervision ability of college students in China.

An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account

Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries＇ culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China＇s public diplomacy strategy, which increasingly becomes a useful supplement to China＇s foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication.

Pharmaceutical WeChat Public Platform Based on PEST-SWOT Matrix Model:Current Status and Development Strategies

Objective To analyze of the status of pharmaceutical WeChat public platforms,and to put forward some suggestions for its future development.Methods PEST-SWOT matrix model for the pharmaceutical WeChat public platforms was constructed to sort out the strength,weakness,opportunities and threats of the platforms compared with the traditional health information communication media.Results and Conclusion Pharmaceutical WeChat public platform has such features as strong flexibility,high industrial sensitivity and wide communication resources.However,it has also the disadvantages of too general content and homogenization,unclearly positioning and single feedback path.From the perspective of SO,ST,WO and WT,the development strategy of pharmaceutical WeChat public platform is to offer accurate information with the big data to create new way of media thinking,to define its own positioning so as to provide vertical service,and to enhance its professionalism.

基于WeChat Public平台MOOC教学模式在麻醉外科规范化培训中的应用效果

目的探讨将微信公众(WeChat Public)平台与慕课(MOOC)的教学模式应用于麻醉外科住院医师规范化培训教学中的效果。方法选择2018年1月至2019年11月来台州市第一人民医院麻醉外科进行住院医师规范化培训的学员42名,随机分为对照组和观察组,每组各21名,观察组接受WeChat Public平台上MOOC的学习,对照组采用集中带教与个体学习相结合的方式传统教学模式,以问卷调查和出科考试评估两组(教学内容、教学方式、教学理论知识掌握度、教学技能掌握度、教学行为满意度)效果。结果观察组在理论知识、操作技能、临床思维能力、医患沟通能力等方面成绩均优于对照组,差异有统计学意义(P<0.05)。两组在问卷调查评分总分上比较,差异有统计学意义(P<0.05)。对教学方式的感兴趣程度、操作知识的掌握程度以及教学行为满意度等方面的评分观察组显著高于对照组,差异有统计学意义(P<0.05)。结论对基于WeChat Public平台的MOOC教学模式的实施可明显提高教学质量。

Communication and Operation of TV WeChat Official Account

WeChat is a pretty hot social software in China, which is also a free mobile application with the core function of multimedia information communication launched by Tencent in 2011 and has been widely popularized and used in China. As an auxiliary function module, the official accounts also provide a channel to deeply communicate with specific groups. At present, there are totally 30,000 certified WeChat official accounts, and more than 70% of which are enterprise accounts. WeChat official accounts supply a good chance to government departments, enterprises, media and personal to propagandize and popularize their information. Therefore, various media choose WeChat public platform as trial for new modes of news communication.

基于WeChat公众平台的大学选课系统设计与实现

传统的大学选课主要通过访问学校门户信息网站的教务系统进行。随着智能手机的普及和推广,人们更期望在手机终端应用选课系统。基于此,提出了基于公众平台的开发框架。针对大学选课系统的功能需求,利用WeChat公众平台的API接口,在此基础上使用第三方服务器、PHP技术和数据库技术,搭建选课系统架构,开发基于WeChat的大学选课系统。

基于WCI的省级公共图书馆微信公众号运营现状与策略

文章运用定量与定性相结合的分析方法,对我国31家省级公共图书馆微信公众号进行网络调研,从整体传播力、篇均传播力、头条传播力和峰值传播力4个维度测算其微信传播力指数(WCI),再结合推文内容综合评价其微信公众号运营状况,提出公共图书馆微信公众号运营策略,即重视推文质量,挖掘地域特色;丰富推文类型,拓宽互动渠道;注重头条建设,增强传播优势。

LDA模型下的高校图书馆微信公众平台阅读推广主题热点及策略研究

[目的/意义]探索高校图书馆微信公众平台阅读推广推文主题及策略,为高校阅读推广建设和发展提供参考。[方法/过程]获取高校图书馆微信公众平台推文信息,采用Python实现LDA主题模型对阅读推广推文进行主题建模分析。[结果/结论]高校图书馆借助微信公众平台开展的阅读推广推文主题可分为5大类,每个主题呈现不同的受欢迎度,并体现5个方面的特征。最后对微信公众平台阅读推广建设提出相应对策,以期为高校图书馆微信公众平台阅读推广建设提供有益启示。

公共图书馆线上图书推荐影响力、模式及策略实证研究

文章以2022年公共图书馆在官方微信公众平台推送的图书推荐类推文为研究对象,分析公共图书馆微信公众平台的社会影响力、公共图书馆基于微信公众平台的图书推荐模式、图书推荐的品牌和所推荐图书的类型分布等内容,并提出了切实可行的公共图书馆基于微信公众平台进行图书推荐的策略,以期促进我国公共图书馆图书推荐工作的开展。

互联网背景下微信公众平台干预在心血管疾病患者康复中的应用效果

目的结合临床实践经验,探讨互联网背景下微信公众平台干预在心血管疾病患者康复中的应用效果。方法本研究为随机对照试验,前瞻性选取2021年10月至2023年6月江西省人民医院接诊的心血管疾病患者300例为研究对象,根据随机数字表法分为观察组和对照组各150例。观察组男76例,女74例,年龄56~78(62.38±6.15)岁,其中房颤46例、慢性心衰35例、高血压29例、冠心病26例、急性心梗14例;对照组男79例,女71例,年龄52~75(63.05±6.27)岁,其中房颤48例、慢性心衰32例、高血压31例、冠心病27例、急性心梗12例。对照组采用常规心血管疾病健康教育,观察组增加微信公众号宣传和干预,建立公众平台,对患者进行指导和监督,干预时间为3个月。比较两组干预前后自我管理能力和焦虑抑郁评分,比较干预后两组患者生活质量和依从性评分,比较两组不良心血管事件,统计两组患者满意度。采用χ^(2)检验、t检验。结果干预3个月后,观察组患者遵医用药、饮食管理、疾病监测、运动管理和并发症预防评分均高于对照组(均P<0.05)。干预3个月后,观察组患者生活质量各项评分均高于对照组(均P<0.05)。干预3个月后,观察组患者用药、饮食、锻炼方面依从性评分均高于对照组(均P<0.05)。干预3个月后,观察组焦虑自评量表(SAS)评分和抑郁自评量表(SDS)评分均低于对照组[(47.39±4.04)分比(53.67±5.89)分、(42.16±4.12)分比(56.59±5.27)分](均P<0.05)。观察组患者干预期间不良心血管事件发生率[1.33%(2/150)]低于对照组[6.00%(9/150)](χ^(2)=4.624,P=0.032)。观察组患者总满意度[94.00%(141/150)]高于对照组[84.67%(127/150)](χ^(2)=6.856,P=0.009)。结论互联网媒体融合时代下微信公众平台干预可提高心血管疾病患者自我管理能力,提高生活质量,减少不良心血管事件,患者满意度较高。

“互联网+”背景下混合式预习在无机化学实验中的应用

文章提出了“互联网+”背景下基于微信公众平台的无机化学实验混合式预习模式。教师线上适时发布优质资源,学生利用碎片化时间预习,线下学生书写实验预习报告,教师批阅。混合式预习具有可视化、趣味化和科学化特点,有助于提高教学质量,培养学生的实验探究能力,形成学生自主、教师主导的教学模式。

科技期刊网站建设的实践思考与优化策略——以《药学进展》网站为例

近年来,随着移动互联网的高速发展与智能手机的普及,以投稿、审稿与文章浏览为主要功能的传统网站已无法满足科技期刊各类用户的需求,科技期刊加快数字化转型已刻不容缓。科技期刊网站在全方位展示期刊亮点、多样化呈现期刊内容及不断满足期刊用户日益增长的数字化体验需求方面具有明显优势,对提高期刊的传播效能与学术影响发挥了重要作用。文章以《药学进展》网站为例,总结了网站建设的经验教训,并介绍其优化策略,旨在为同行建设网站及相关平台提供借鉴、参考。

高校图书馆微信公众号传播效果影响因素组态路径研究

随着社交媒体的普及,微信公众号成为高校图书馆发布信息的主要渠道之一。探究高校图书馆微信公众号文章传播效果的影响因素,可以帮助高校图书馆更好地发挥信息传递功能,提升其服务水平。基于启发-系统模型,文章采用fsQCA方法探讨知名度、粉丝数、主题类型等因素的组合对高校图书馆微信公众号文章传播效果的影响。通过对收集到的214个案例样本进行实证分析,得到高校图书馆微信公众号文章获得良好传播效果的9条组态路径,并按照路径中对传播效果起正向促进作用的条件变量的因素类型,将其分为环境、技巧与内容驱动型,技巧驱动型,环境驱动型,内容与技巧驱动型。根据研究结果,文章提出创作多样化的优质内容、灵活运用技巧因素、加强知名度建设等提升高校图书馆微信公众号文章传播效果的建议。

基于微信公众号平台的GIS学习资源呈现与应用探索

随着移动互联网的快速发展,微信公众号已成为重要的信息传播和知识共享平台。微信公众号平台凭借广泛的用户群体、便捷的互动功能和多样化的内容展示形式,为各行各业的知识服务提供了巨大的潜力和空间。地理信息系统(GIS)作为集成多学科知识与技术的综合性学科,其学习资源在微信公众号平台上的呈现和应用具有特殊的意义。该文以GIS学习资源的呈现和应用为研究对象,重点阐述了面向在校本科地理信息科学专业的GIS学习资源的系统构建、功能模块设计和实现,并验证了基于微信公众号平台的GIS学习资源的有效性和可行性。

我国省级公共图书馆微信读者服务现状与对策研究

随着科技和社会的发展,省级公共图书馆开展微信读者服务已是必然趋势。然而很多省级公共图书馆的微信读者服务发展较慢,影响了省级馆的形象建设与功能实现。通过对31家省级公共图书馆微信读者服务现状进行统计分析,发现省级公共图书馆微信读者服务存在的问题,并提出针对性策略,以期为我国省级公共图书馆微信读者服务提供参考。

双一流高校档案馆微信公众号建设现状及优化——基于清博指数

从注册时间、粉丝量、阅读量以及具体运营内容等方面进行系统调研,探究高校档案馆和图书馆微信公众号建设上的差距,总结高校图书馆微信公众号的建设经验,为高校档案馆微信公众号的长期运营发展提出三点优化对策:重视运营与推广,提升微信公众平台传播力;优化内容结构,满足订阅者多样化的信息需求;实施科学管理,优化管理机制。

农林高校图书馆微信阅读推广研究

本文选取代表国内农林高校发展水平的12所农林高校图书馆为调研对象,研究其利用公众号进行阅读推广的情况,提出基于公众号的阅读推广发展策略,以提升农林高校图书馆微信公众号阅读推广的效果。

用户对公共卫生类微信公众平台信息的采纳意愿影响因素研究:基于UTAUT模型

目的 分析用户对公共卫生类微信公众平台信息的采纳意愿影响因素路径,为提升公共卫生类健康科普传播能力提供参考。方法 以信息技术接受与使用整合模型为理论框架,结合专家咨询、文献检索等方法构建用户对公共卫生类微信公众平台信息采纳意愿影响因素假设理论模型,发放线上问卷收集数据,使用软件Smart PLS 4建立结构方程模型并对结果中的各影响因素进行路径分析。结果 共收集有效问卷874份。模型中各因素对用户采纳信息意愿解释能力为80.5%。信息有用性(β=0.154,P<0.001)、信息质量(β=0.104,P=0.030)、便利条件(β=0.354,P <0.001)及信源可信度(β=0.352,P <0.001)对用户信息采纳意愿具有直接正向影响。信源可信度(β=0.018,P=0.043)、社会影响(β=0.020,P=0.008)、努力期望(β=0.077,P <0.001)及便利条件(β=0.029,P=0.020)还可通过感知信息有用性对用户信息采纳意愿产生间接影响。结论 信息有用性、信息质量、便利条件及信源可信度能显著正向预测用户对公共卫生类微信公众平台信息的采纳意愿。信源可信度、社会影响、努力期望及便利条件可通过信息有用性间接影响用户对公共卫生类微信公众平台信息的采纳意愿。