An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account

Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries＇ culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China＇s public diplomacy strategy, which increasingly becomes a useful supplement to China＇s foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication.

日本城市在华微信公众号的传播策略及对我国城市外宣的启示

通过调研日本20个地方城市在华微信公众号的推送模式、内容和语言风格,发现日本城市利用新媒体对华采取的3条传播策略为:"中日通"专业团队运营,固定推送模式;传播可感知的表层物质文化,构建"魅力日本"形象;用中国的流行话语体系,讲述日本特色故事。在此基础上,提出新媒体语境下我国城市外宣的3条参考建议:明确城市外宣目标,组建"中外通"专业外宣团队;传播可感知的物质文化,寻求"低耗高效"的外宣途径;用与受众"零距离"的话语,讲能引发受众共鸣的城市特色故事。

中国博士后微信公众号平台建设与影响力研究

[目的 /意义]采用微信传播指数和模糊综合评判对中国博士后微信公众号进行评价,旨在提升用户体验和该平台的综合影响力,并为其他'小众性'政务微信公众号的运行发展提供参考。[方法 /过程]引入微信传播指数(WCI)对中国博士后微信公众号的影响力进行评价,得出年WCI=495.10;再对中国博士后微信公众号的影响力进行模糊综合评判,采用MATLAB2016对模型Ⅰ(·,+)、模型Ⅱ(∧,∨)、模型Ⅲ(·,∨)、模型Ⅳ(∧,+)进行计算。[结果 /结论 ]按照最大隶属度原则,得出评价结果等级为'良',量化分值在69.57-77.06之间,其影响力在同类政务微信公众号中处于中等偏上水平,两种评价方法所得结论基本相同。