Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationsh...Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.展开更多
This essay explores the poetic responses of several Qing-dynasty poets to their encounter with Western-style oil painting. Unfamiliar with Western post-Renaissance techniques, most notably the use of perspective and o...This essay explores the poetic responses of several Qing-dynasty poets to their encounter with Western-style oil painting. Unfamiliar with Western post-Renaissance techniques, most notably the use of perspective and of oil paints, these poets expressed their anxiety, distaste, curiosity and appreciation of Western aesthetics and cultural practices through their poems. By focusing on previously un-translated poems of Weng Fanggang 翁方纲 （1733-1818）, Li Xialing 李遐龄 （1768-1832）, Kang Youwei 康有为 （1858-1927） and others, I argue that these poems function as metaphors for the complex ways in which China＇s late imperial elites negotiated their country＇s encounter with the West, both as a tight-knit group bound by dynastic conventions and as a loose network of individual thinkers whose varied talents allowed for highly original reflections on the cultural potential of East-West encounters. I will show that--while strictly adhering to traditional Chinese prosodic conventions--these poets through their creative and nuanced poetic commentaries on Sino-Western relations achieved an unusual degree of cultural cross-fertilization. Intrigued by the ＂foreignness＂ of the art works they set their eyes on, these poets, I will illustrate, were able to expand the horizons of poetic discourse without surrendering to the lure of the foreign or abandoning indigenous formal conventions.展开更多
文摘Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.
文摘This essay explores the poetic responses of several Qing-dynasty poets to their encounter with Western-style oil painting. Unfamiliar with Western post-Renaissance techniques, most notably the use of perspective and of oil paints, these poets expressed their anxiety, distaste, curiosity and appreciation of Western aesthetics and cultural practices through their poems. By focusing on previously un-translated poems of Weng Fanggang 翁方纲 （1733-1818）, Li Xialing 李遐龄 （1768-1832）, Kang Youwei 康有为 （1858-1927） and others, I argue that these poems function as metaphors for the complex ways in which China＇s late imperial elites negotiated their country＇s encounter with the West, both as a tight-knit group bound by dynastic conventions and as a loose network of individual thinkers whose varied talents allowed for highly original reflections on the cultural potential of East-West encounters. I will show that--while strictly adhering to traditional Chinese prosodic conventions--these poets through their creative and nuanced poetic commentaries on Sino-Western relations achieved an unusual degree of cultural cross-fertilization. Intrigued by the ＂foreignness＂ of the art works they set their eyes on, these poets, I will illustrate, were able to expand the horizons of poetic discourse without surrendering to the lure of the foreign or abandoning indigenous formal conventions.
