The dissemination of relevant information on wildlife utilization and its connection with the illegal trade in wildlife

We analyzed the generation and dissemination of relevant information on wildlife utilization based on the African bush elephant(Loxodonta africana Blumenbach.),the tiger(Panthera tigris L.)and the totoaba,a species of marine fish,(Totoaba macdonaldi Gilbert)as examples,whose populations are more threatened by the illegal wildlife trade.We compared the illegal trade in wildlife with related information in order to find possible associations,searched for relevant information on major international websites to summarize similarities in information production and dissemination,and used a"Zhiwei"dissemination analysis platform to analyze the dissemination of information circulated at Microblog.The results show that the most infuential information related to the trade in wildlife is mainly generated from news media websites and new selfmedia platforms,usually from non-governmental organizations concerned with wildlife protection.The main factors that affect the depth and breadth of disseminating relevant information on wildlife utilization include the participation of relatively infuential opinion leaders,the verification ratio of forwarding users,the number of followers,and affective identification.Misleading information can stimulate and promote poaching and smuggling,regardless of their real market demand or their products.Therefore,all links in the course of information dissemination should be carefully examined in order to purify the information environment and reduce adverse effects of misleading information on wildlife protection.

Pre-warning information dissemination models of different media under emergencies

Pre-warning plays an important role in emergency handling, especially in urban areas with high population density like Beijing. Knowing the information dissemination mechanisms clearly could help us reduce losses and ensure the safety of human beings during emergencies. In this paper, we propose the models of pre-warning information dissemination via five classical media based on actual pre-warning issue processes, including television, radio, short message service (SMS), electronic screens, and online social networks. The population coverage ability and dissemination efficiency at different issue time of these five issue channels are analyzed by simulation methods, and their advantages and disadvantages are compared by radar graphs. Results show that SMS is the most appropriate way to issue long-term pre-warning for its large population coverage, but it is not suitable for issuing urgent warnings to large population because of the limitation of telecom company's issue ability. TV shows the best performance to combine the dissemination speed and range, and the performance of radio and electronic screens are not as satisfactory as the others. In addition, online social networks might become one of the most promising communication method for its potential in further diffusion. These models and results could help us make pre-warning issue plans and provide guidance for future construction of information diffusion systems, thus reducing injuries, deaths, and other losses under different emergencies.

Strategies for Information Dissemination of Quality and Safety Crisis of Tropical Agricultural Products

The quality and safety crisis of agricultural products on the one hand is the crisis of harm of agricultural products,and on the other hand is the crisis of information dissemination. This paper analyzed the characteristics of content of the quality and safety crisis information of tropical agricultural products. On the basis of these characteristics,it came up with strategies and recommendations for solving the problems of quality and safety of tropical agricultural products,including establishing the emergency response system for quality and safety crisis of tropical agricultural products,bringing into play the social responsibilities of scientific research institutions,and bringing into play authoritative effect of scientific experts.

错误信息(Misinformation)的成因、负面影响及管控:基于国外研究的综述

鉴于国外对错误信息研究的关注日益增长而国内缺乏其相关研究综述,文章从错误信息的成因、负面影响及管控等维度系统性地回顾了国外相关研究。首先,从用户与机器角度述评了错误信息生成研究,从信息源、易感宿主、信息环境视角述评了错误信息传播研究。其次,从用户错误认知发展、错误信息决策制定、用户行为改变方面述评了错误信息负面影响。最后,从信息平台与用户角度述评了错误信息管控研究。文章发现国外现有研究在研究情境、研究视角、研究方法与数据等方面存在局限性。为此,建议未来错误信息研究可进一步细分研究对象、分析技术的综合影响、拓展数据收集和分析方法。

Research on Meteorological Information Transmission Mechanism in the Age of All Media

This paper takes the Fujian Meteorological Service Center as the research objective, and uses the methods of departmental data sharing and network search to study the dissemination mechanism of meteorological information in the whole media era. The result shows that it is of great significance to actively adapt to the characteristics of information dissemination in the all-media era, establish and improve meteorological information service rules and supervision mechanisms, actively explore strong measures to strengthen the monitoring of meteorological services, promptly release authoritative voices, curb the breeding of rumors, regulate the propagation path, and conduct meteorological information dissemination assessment. Finally, this paper proposes the construction of meteorological information dissemination mechanism from five aspects: service quality assessment, introduction of enterprise information filing and credit management system, establishment of authoritative meteorological information sharing channels, formulation of emergency response plans, and vigorous promotion of meteorological popularization. The mechanism provides a theoretical reference for the meteorological department to better adapt to the all-media context and to carry out scientific and effective media-based public opinion information risk management.

A time sequence analysis on the informal information flow mechanism of microblogging

Microblog is a new Internet featured product, which has seen a rapid development in recent years. Researchers from different countries are making various technical analyses on microblogging applications. In this study, through using the natural language processing(NLP) and data mining, we analyzed the information content transmitted via a microblog, users' social networks and their interactions, and carried out an empirical analysis on the dissemination process of one particular piece of information via Sina Weibo.Based on the result of these analyses, we attempt to develop a better understanding about the rule and mechanism of the informal information flow in microblogging.

A study on predicting crisis information dissemination in epidemic-level public health events

Crisis information dissemination plays a key role in the development of emergency responses to epidemic-level public health events.Therefore,clarifying the causes of crisis information dissemination and making accurate predictions to effectively control such situations have attracted extensive attention.Based on media richness theory and persuasion theory,this study constructs an index system of crisis information dissemination impact factors from two aspects:the crisis information publisher and the published crisis information content.A multi-layer perceptron is used to analyze the weight of the index system,and the prediction is transformed into a pattern classification problem to test crisis information dissemination.In this study,COVID-19 is considered a representative event.An experiment is conducted to predict the crisis information dissemination of COVID-19 in two megacities.Data related to COVID-19 from these two megacities are acquired from the well-known Chinese social media platform Weibo.The experimental results show that not only the identity but also the social influence of the information publisher has a significant impact on crisis information dissemination in epidemic-level public health events.Furthermore,the proposed model achieves more than 95%test accuracy,precision rate,recall value and f1-score in the prediction task.The study provides decision-making support for government departments and a guide for correctly disseminating crisis information and public opinion during future epidemic-level public health events.

基于系统动力学的图书馆网络健康信息有效传播形成机理研究

文章依据拉斯韦尔的5W模式和马莱兹克模式,探讨图书馆网络健康信息有效传播的基本要素和过程要素,使用系统动力学构建包含动力因、环境因、需求因、任务因、资源因和媒介因的图书馆网络健康信息有效传播形成机理模型,以期为图书馆网络健康信息有效传播提供参考。

短视频平台公共政策传播的信息框架效应——基于“双减”政策的视频内容分析与实验

[目的/意义]短视频作为新兴的互联网信息表达方式,已逐渐成为政策传播的重要工具。探索短视频平台在公共政策信息传播中的效力以及受众采纳意愿,有助于提升公共政策传播效果。[研究设计/方法]以“双减”政策为例,根据框架效应理论和信息采纳理论,通过内容分析法归纳总结短视频平台中“双减”政策信息框架的组织方式,同时分析不同政策信息框架对传播效果的影响;此外,采用在线控制实验法验证了不同政策信息框架对受众采纳意愿的影响。[结论/发现]在短视频平台中有近四成的信息使用了目标框架,其中损失框架居多,多数采用集体主义视角和非叙事陈述方式;目标框架、文化框架、叙事框架对受众的评论、转发、点赞意愿并未产生显著影响;双减政策信息中,损失、收益框架,集体、个人主义价值观以及叙事和非叙事要素都能增强受众的采纳意愿,并且目标框架与文化框架之间存在交互效应。[创新/价值]研究结论对于政策宣传部门及相关政府机构优化政策传播策略,提高传播效果具有启示作用。

NFT数字作品交易行为的“发行属性”与适用规则

NFT数字作品交易方兴未艾,但侵权问题频现,亟需合理的规制路径。NFT技术促进数字作品交易客体特定化并产生准物权变动的效果,使NFT数字作品区别于一般数字作品与传统作品,为发行权扩张提供了技术性支撑。但发行权的扩张尚面临诸多困境,包括“有形载体”要件的阻碍、“所有权转移要件”标准不明、发行权与信息网络传播权在数字环境中存在重叠等。基于此,应当厘清数字环境中发行权与信息网络传播权的关系;细化NFT数字作品交易领域的发行权适用标准,完成从“有形载体”到“作品与载体相对应”的转变,明确“出售”及“所有权转移”的认定;以“转让+删除”技术及征收版权转售费作为辅助手段,完成发行权在NFT数字作品交易中的嬗变与适用。

媒介空间信息传播感知体系及架构研究——兼论空间偏向的媒介传受特质

互联网媒介产生后,新媒体发展不断呈现出空间偏向,人类信息传播活动也越来越依靠并体现为空间感知力的强化。其中,以生活态、情境态、应用态内容的拟真化场景感知为基础,以全息态、多模态、沉浸态形态的数字化生态感知为面貌,以场势态、智势态、动势态状态的符号化态势感知为结构,以效能态、数值态、建模态成效的全域化融合感知为能效,构成了媒介空间信息传播的基本感知体系与架构。

社区垃圾分类的科普信息可视化设计策略研究

以可持续发展城市文化建设为视野,探索社区垃圾分类信息可视化的价值和设计原则与策略。通过对社区垃圾分类科普信息可视化的优势分析提出社区垃圾分类科普信息可视化设计优化策略;从文字、图形、色彩、版式设计4个方面,建立基本设计原则,通过情景化设计语言提升获取信息的效率。使垃圾分类科普知识更加直观、清晰地通过视觉化的方式展现,提升公众垃圾分类的知识完整度。清晰易懂的可视化系统更好地指导了大众进行垃圾分类,增强环保意识,为城市社区垃圾分类的科普宣传提供新方法。

情感分歧对社交媒体中信息再传播的影响——以微博为例

[研究目的]社交媒体中信息的再传播是目前主流传播方式之一,研究情感特征对社交媒体中信息再传播的作用,揭示情感信息影响社交媒体中信息再传播的机制,对于科学引导网络舆论、维持健康网络环境具有重要意义。[研究方法]基于认知失调理论,引入情感分歧特征进行情感分析,以社交媒体中帖子的转发数与评论数作为信息再传播效果的衡量指标,构建了情感分歧与情感倾向影响信息再传播的理论模型,并使用微博平台上的数据,对模型进行验证。[研究结论]通过对回归模型结果分析,情感分歧能够显著正向影响社交媒体信息再传播,促进帖子的转发与评论;正面情感倾向性能够显著促进帖子的转发效果,对帖子的评论数影响效果并不显著;帖子内容的情感倾向性能够调节帖子内容中的情感分歧对帖子转发的影响,而评论情感倾向能够调节评论内容中的情感分歧对帖子评论数的影响。

群体信息传播效能维度及其激活路径

在人人是传播者的群体传播时代,传播模式已从个体扩展模式转向到群体蔓延模式。有效激活群体信息传播效能是把握新时代信息传播规律的关键。从群体信息传播效能的主体、本体、载体和受体等四个维度的作用机理来看,群体信息传播的效能激活路径为如下四种:其一,基于主体维的群体领袖、本体维的群体议题、载体维的群体平台以及受体维的群体感染等角色定位;其二,坚持主体维的个别性群体效能公共化、本体维的公共效能最大化、载体维的局部效能利益化、受体维的转换效能通俗化等价值导向;其三,以主体维的肇始催化、本体维的认知引领、载体维的数量拓展、受体维的扩散施效等行为目标;其四,建构主体维的中心、扩张本体维的认同、分享载体维的便利度、激励受体维的勤勉度等关注焦点,使传播效能得到合理科学的引导。

具身传播视角下人工智能在档案信息传播中的应用研究

人工智能技术有助于将具身体验与信息传递过程深度融合,使得传播生态从内涵到外延都发生了很大的变化。文章主要从传播学角度出发,深入探讨了具身传播趋势下,档案信息传播向具身化转变的实践中人工智能所提供的技术可行性,详细分析了人工智能技术为档案信息传播带来的实现交互叙事、提升视角体验、跨越时空边界、创新传播模式等机遇,以及所面临的影响内容呈现、削弱传播效果等挑战,思考人工智能技术在档案信息传播中风险监管、内容挖掘与技术利用三个方面的创新实践,以期为我国档案信息传播工作的创新与发展提供一定的参考。

玲珑枕制作技艺信息可视化设计研究

玲珑枕作为我国优秀传统非物质文化遗产之一,历史悠久,具有特有的艺术呈现,其历史文化艺术特色理应传承与保护。文章首先从信息可视化进行阐述,并对玲珑枕概况进行论述,从而提出信息可视化设计与玲珑枕结合的意义,将玲珑枕进行相关信息系统整理归纳和分级,并基于玲珑枕信息可视化设计原则,对玲珑枕制作技艺等相关信息进行可视化设计。利用信息可视化设计对玲珑枕文化进行创新式呈现。为人们提供了更新颖、直接的视觉获取信息体验,扩大玲珑枕信息传播范围,也在一定程度上推动了玲珑枕文化的保护与传承。

网络暴力刑法规制的信息传播犯罪模式

网络暴力作为一种“社交网络恐怖主义”,已严重污染网络空间的生态环境。刑法领域对网络暴力的规制,存在着网络话语替代规范话语、无形暴力等价有形暴力的趋势,这一趋势有自相矛盾和泛化因果关系的问题。从认识论、传播学和实践论等视角,甄别网络暴力的(人身)攻击性不法信息肆意传播的本质,可为网络话语寻找规范依据。基于此,可以验证专设“网络暴力罪”的治理模式并不妥当。在既有刑法体系下,应当塑造网络暴力的信息传播犯罪规制模式,分别从网络暴力的信息制作者、信息传播者和传播辅助者等视角,贯彻网络暴力信息传播犯罪规制模式的实施方案。对于网络暴力行为的入罪标准,不宜坚守纯粹形式化的传播次数标准,应当坚守形式与实质并存的法益侵害程度标准,并以实质的“可控性”标准作为划定法益侵害程度的标尺。

品牌仪式研究述评与展望

品牌仪式是激发消费者联想和情感的关键,是品牌联结消费者的重要纽带,也是品牌管理研究领域的新兴视角之一。学术界就品牌仪式已取得不少有价值的研究成果。为了更好地推动和增强品牌仪式理论研究进展和管理实践成效,对品牌仪式的概念、品牌仪式与相似概念的差异、品牌仪式的形成路径以及后效进行述评,并对未来研究进行展望,指出了三个方向:明确品牌仪式概念,开发更有效的测量工具;探究品牌仪式对信息传播的影响机制;开展品牌仪式线上线下对比研究。