基于亚马逊平台热销中医专著Between Heaven and Earth:A Guide to Chinese Medicine (《天地之间:中医指南》),举例分析其巧用“取象比类”思维、借用现代医学术语、采用图示辅助理解、创新中医文化表达的4种译写策略,并借助调查问卷...基于亚马逊平台热销中医专著Between Heaven and Earth:A Guide to Chinese Medicine (《天地之间:中医指南》),举例分析其巧用“取象比类”思维、借用现代医学术语、采用图示辅助理解、创新中医文化表达的4种译写策略,并借助调查问卷佐证这4种译写策略的有效性与可取性,希望通过借鉴学习“他塑”,完善中医国际形象的“自塑”。同时检查“他塑”出现的文化误读,反观“自塑”的不足,从而调整中医传播策略,促进中医药文化的海外传播。展开更多
Organized and sponsored by the Rare Earth Office under the State Planning Committee and The Chinese Society of Rare Earths, the monograph "Rare Earth" was recently published by the Chinese Metallurgy Press. ...Organized and sponsored by the Rare Earth Office under the State Planning Committee and The Chinese Society of Rare Earths, the monograph "Rare Earth" was recently published by the Chinese Metallurgy Press. The monograph is a contribution of over 100 named rare earth specialists from Beijing University, Tsinghua University, General Corpora-展开更多
文摘基于亚马逊平台热销中医专著Between Heaven and Earth:A Guide to Chinese Medicine (《天地之间:中医指南》),举例分析其巧用“取象比类”思维、借用现代医学术语、采用图示辅助理解、创新中医文化表达的4种译写策略,并借助调查问卷佐证这4种译写策略的有效性与可取性,希望通过借鉴学习“他塑”,完善中医国际形象的“自塑”。同时检查“他塑”出现的文化误读,反观“自塑”的不足,从而调整中医传播策略,促进中医药文化的海外传播。
文摘Organized and sponsored by the Rare Earth Office under the State Planning Committee and The Chinese Society of Rare Earths, the monograph "Rare Earth" was recently published by the Chinese Metallurgy Press. The monograph is a contribution of over 100 named rare earth specialists from Beijing University, Tsinghua University, General Corpora-
