[Objective] The study aimed to assess tourism environment in oases of Xinjiang. [Method] Based on basic theory of tourism environ- ment assessment and related standards at home and abroad, the evaluation indicator sys...[Objective] The study aimed to assess tourism environment in oases of Xinjiang. [Method] Based on basic theory of tourism environ- ment assessment and related standards at home and abroad, the evaluation indicator system and standards for tourism environment in oases of Xin- jiang were constructed according to the actual situation of the tourism environment, and then the comprehensive evaluation model was constructed to assess tourism environment in Urumqi using linear weighted sum. [Result] The comprehensive score of tourism environment in Urumqi is 6.807 68, and the tourism environment is in a good state. Resource and landscape environment is the best, followed by social service and economic environ- ment, while the other environments are bad. [ Conclusion] The comprehensive evaluation indicator system for tourism environment in oases of Xin- jiang is rational.展开更多
基于技术接受模型(TAM),将有前往新疆旅游意愿的居民作为调查对象,构建关于以"游新疆"平台为基础的O2O(Online to Offline)新疆特产(简称"疆产")体验店的消费意愿模型。路径系数分析结果显示,疆产体验店平台质量对...基于技术接受模型(TAM),将有前往新疆旅游意愿的居民作为调查对象,构建关于以"游新疆"平台为基础的O2O(Online to Offline)新疆特产(简称"疆产")体验店的消费意愿模型。路径系数分析结果显示,疆产体验店平台质量对于感知有用性、感知易用性以及感知娱乐性变量存在正向影响;感知易用性对于感知有用性存在显著正向影响;感知有用性、感知易用性、感知娱乐性对游客的消费意愿存在正向影响。根据研究结果,向政府和相关企业提供参考建议。展开更多
文摘[Objective] The study aimed to assess tourism environment in oases of Xinjiang. [Method] Based on basic theory of tourism environ- ment assessment and related standards at home and abroad, the evaluation indicator system and standards for tourism environment in oases of Xin- jiang were constructed according to the actual situation of the tourism environment, and then the comprehensive evaluation model was constructed to assess tourism environment in Urumqi using linear weighted sum. [Result] The comprehensive score of tourism environment in Urumqi is 6.807 68, and the tourism environment is in a good state. Resource and landscape environment is the best, followed by social service and economic environ- ment, while the other environments are bad. [ Conclusion] The comprehensive evaluation indicator system for tourism environment in oases of Xin- jiang is rational.
文摘基于技术接受模型(TAM),将有前往新疆旅游意愿的居民作为调查对象,构建关于以"游新疆"平台为基础的O2O(Online to Offline)新疆特产(简称"疆产")体验店的消费意愿模型。路径系数分析结果显示,疆产体验店平台质量对于感知有用性、感知易用性以及感知娱乐性变量存在正向影响;感知易用性对于感知有用性存在显著正向影响;感知有用性、感知易用性、感知娱乐性对游客的消费意愿存在正向影响。根据研究结果,向政府和相关企业提供参考建议。
