Generations Y and Z in Auditing—Solutions for Enthusing the Young Generations about a Job in the Audit Sector

The audit sector has a problem in recruiting junior staff,which is exacerbated by the changing desires of the youngest generations entering employment,Generations Y and Z,and supposedly by the growth of digitalization.Members of these generations apparently do not find working conditions in the audit sector attractive.This article therefore compares the audit sector’s requirements for potential employees with the expectations of Generations Y and Z of an employer,using the example of the German market.The sector’s requirements are determined with a content structuring qualitative content analysis of selected job advertisements.The expectations of the generations were elicited from the relevant literature,and especially from empirical studies.The analysis reveals the gap between the expectations of members of the youngest generations entering employment and the requirements of the audit sector.Subsequently,potential strategies for attracting sufficiently qualified young staff in the future are outlined.

China Outbound Traveling:“Generation Y”Is Growing

Leisure travel was the most common reason that young luxury travelers ventured abroad.In the past year,although the growth rate of the Chinese economy has slowed down,the impact of a steadily growing number of high net-worth individuals witnessed over 120 million Chinese citizens traveling abroad,of which,70 million were tourists.According to statistics from the International

Designing generation Y interactions:The case of YPhone

Background With an increasing number of products becoming digital,mobile,and networked,paying attention to the quality of interactions with such products is also becoming more relevant.Although the quality of such interactions has been addressed in several scientific studies,little attention has been paid to their implementation in real life and everyday contexts.Methods This paper describes the development of a novel office phone prototype,called YPhone,which demonstrates the application of a specific set of Generation Y interaction qualities(instantaneous,playful,collaborative,expressive,responsive,and flexible)in the context of office work.The working prototype supports office workers in experiencing new types of interactions.It was set out in practice through a series of evaluations.Results We found that the playful,expressive,responsive,and flexible qualities incur greater trust than the instantaneous and collaborative qualities.Such qualities can be grouped,although this may differ for different evaluated products,and researchers must be cautious about generalizations.Conclusions The overall evaluation was deemed positive,with some valuable suggestions provided regarding its user interactions and features.

Depreciation of Millennials in Organizational Settings: What Underlying Factors in a Traditional Values Context

This study sets out to examine:In a traditional value context,which variables are related to the attitude of depreciation of Millennials by GX in an organizational setting?Through a Factorial Correspondence Analysis,it is postulated that three factors would be at the origin of the depreciation of Millennials in an organizational environment.The analysis shows a correlation between the 10 variables analyzed,but two factors emerge:the GY’s ability to invest or build and the GY’s commitment to starting a household.The hypothesis that there are three latent factors underlying the data analyzed is therefore rejected.

Factors attracting Chinese Generation Y in the smartphone application marketplace

Smartphone applications （apps） are becoming in- creasingly popular all over the world, particularly in the Chi- nese Generation Y population; however, surprisingly, only a small number of studies on app factors valued by this im- portant group have been conducted. Because the competition among app developers is increasing, app factors that attract users＇ attention are worth studying for sales promotion. This paper examines these factors through two separate studies. In the first study, i.e., Experiment 1, which consists of a survey, perceptual rating and verbal protocol methods are employed, and 90 randomly selected app websites are rated by 169 expe- rienced smartphone users according to app attraction. Twelve of the most rated apps （six highest rated and six lowest rated） are selected for further investigation, and 11 influential fac- tors that Generation Y members value are listed. A second study, i.e., Experiment 2, is conducted using the most and least rated app websites from Experiment 1, and eye tracking and verbal protocol methods are used. The eye movements of 45 participants are tracked while browsing these websites, providing evidence about what attracts these users＇ attention and the order in which the app components are viewed. The results of these two studies suggest that Chinese Generation Y is a content-centric group when they browse the smart- phone app marketplace. Icon, screenshot, price, rating, and name are the dominant and indispensable factors that influ- ence purchase intentions, among which icon and screenshot should be meticulously designed. Price is another key fac- tor that drives Chinese Generation Y＇s attention. The recom- mended apps are the least dominant element. Design sugges- tions for app websites are also proposed. This research has important implications.