Classical Chinese characters,presented through calligraphy,seal engraving,or painting,can exhibit different aesthetics and essences of Chinese characters,making them the most important asset of the Chinese people.Call...Classical Chinese characters,presented through calligraphy,seal engraving,or painting,can exhibit different aesthetics and essences of Chinese characters,making them the most important asset of the Chinese people.Calligraphy and seal engraving,as two closely related systems in traditional Chinese art,have developed through the ages.Due to changes in lifestyle and advancements in modern technology,their original functions of daily writing and verification have gradually diminished.Instead,they have increasingly played a significant role in commercial art.This study utilizes the Evaluation Grid Method(EGM)and the Analytic Hierarchy Process(AHP)to research the key preference factors in the application of calligraphy and seal engraving imagery.Different from the traditional 5-point equal interval semantic questionnaire,this study employs a non-equal interval semantic questionnaire with a golden ratio scale,distinguishing the importance ratio of adjacent semantic meanings and highlighting the weighted emphasis on visual aesthetics.Additionally,the study uses Importance-Performance Analysis(IPA)and Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)to obtain the key preference sequence of calligraphy and seal engraving culture.Plus,the Choquet integral comprehensive evaluation is used as a reference for IPA comparison.It is hoped that this study can provide cultural imagery references and research methods,injecting further creativity into industrial design.展开更多
In this paper, we conduct research on the developmental venation of the calligraphy seal cutting art form from the perspectives of Chinese traditional culture and art form. Seal cutting art of composition is a word or...In this paper, we conduct research on the developmental venation of the calligraphy seal cutting art form from the perspectives of Chinese traditional culture and art form. Seal cutting art of composition is a word or group of words arranged on the surface of the printing art, complex and changeable, is one of the most important part of the seal cutting art. Complete the creation of the group, must all have change, should show more creators on the composition of work force, therefore when designing should be repeated according to the text specifi c stroke, handwriting, the form and the relationship between word and word to design the structure of the right. Cultivating must practice the socialist core values and should be based on the basis of the Chinese excellent traditional culture, in carrying forward and greater China outstanding traditional culture in the process of makes it obtain nourishes the spirit and the value of the national identity. Our research provides the countermeasure for further modifi cation and optimization that is meaningful and necessary.展开更多
文摘Classical Chinese characters,presented through calligraphy,seal engraving,or painting,can exhibit different aesthetics and essences of Chinese characters,making them the most important asset of the Chinese people.Calligraphy and seal engraving,as two closely related systems in traditional Chinese art,have developed through the ages.Due to changes in lifestyle and advancements in modern technology,their original functions of daily writing and verification have gradually diminished.Instead,they have increasingly played a significant role in commercial art.This study utilizes the Evaluation Grid Method(EGM)and the Analytic Hierarchy Process(AHP)to research the key preference factors in the application of calligraphy and seal engraving imagery.Different from the traditional 5-point equal interval semantic questionnaire,this study employs a non-equal interval semantic questionnaire with a golden ratio scale,distinguishing the importance ratio of adjacent semantic meanings and highlighting the weighted emphasis on visual aesthetics.Additionally,the study uses Importance-Performance Analysis(IPA)and Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)to obtain the key preference sequence of calligraphy and seal engraving culture.Plus,the Choquet integral comprehensive evaluation is used as a reference for IPA comparison.It is hoped that this study can provide cultural imagery references and research methods,injecting further creativity into industrial design.
文摘In this paper, we conduct research on the developmental venation of the calligraphy seal cutting art form from the perspectives of Chinese traditional culture and art form. Seal cutting art of composition is a word or group of words arranged on the surface of the printing art, complex and changeable, is one of the most important part of the seal cutting art. Complete the creation of the group, must all have change, should show more creators on the composition of work force, therefore when designing should be repeated according to the text specifi c stroke, handwriting, the form and the relationship between word and word to design the structure of the right. Cultivating must practice the socialist core values and should be based on the basis of the Chinese excellent traditional culture, in carrying forward and greater China outstanding traditional culture in the process of makes it obtain nourishes the spirit and the value of the national identity. Our research provides the countermeasure for further modifi cation and optimization that is meaningful and necessary.
