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Analysis of the Factors Contributing to the Nationwide Spread of Zibo Barbecue
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作者 Chengguo E Yang Yang Duo Pan* 《Proceedings of Business and Economic Studies》 2024年第4期112-117,共6页
Zibo is a city with a long history and rich culture.Its unique geographical location and cultural environment have created favorable conditions for its development.In 2023,the barbecue culture in Zibo became popular n... Zibo is a city with a long history and rich culture.Its unique geographical location and cultural environment have created favorable conditions for its development.In 2023,the barbecue culture in Zibo became popular nationwide.The reason for this situation is not only due to the special geographical location and traditional culture of Zibo but also due to many human factors that contributed to this prosperity,allowing Zibo’s economy to take off in 2023.This article will explore the reasons why Zibo barbecue is so popular from several aspects,such as the unique barbecue culture in Zibo,the cooperation and promotion between the government and enterprises,the kindness and hospitality with Shandong people,and the promotion by the media and the internet. 展开更多
关键词 zibo barbecue Rushing to zibo for barbecue Online platform City icon Government enterprise cooperation
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Leveraging Zibo Barbecue’s Success to Develop Hebei’s Culinary Brand:A Strategic Path
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作者 Chengguo E Yang Yang +1 位作者 Ali Mao Duo Pan 《Proceedings of Business and Economic Studies》 2024年第3期48-52,共5页
In 2023,Zibo barbecue culture exploded across the entire country,allowing people nationwide to experience and enjoy Zibo barbecue.This phenomenon injected new vitality into the economic development of Zibo.To promote ... In 2023,Zibo barbecue culture exploded across the entire country,allowing people nationwide to experience and enjoy Zibo barbecue.This phenomenon injected new vitality into the economic development of Zibo.To promote the economic development of Hebei Province,this paper fully analyzes the reasons behind the popularity of Zibo barbecue,combines these insights with the characteristics of traditional cuisine in Hebei,and draws lessons from Zibo barbecue’s success as a business card for Zibo.The paper then outlines a strategy for building a culinary business card for Hebei. 展开更多
关键词 zibo barbecue Hebei traditional food Online platform City business card Government-enterprise cooperation
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