Advertisement Call Variability in the Black-spined Toad Bufo melanostictus (Anura: Bufonidae) during the Breeding Season in Lishui, Zhejiang, China

Advertisement calls play an important role in influencing female mate choice and are regarded as one of the key characters responsible for reproductive isolation and speciation events in frogs and toads. The black-spined toad, Bufo melanostictus, is one of the most common amphibians in Southeast Asia and is frequently observed in human habitations throughout its distributional range. The advertisement calls of the toad have not been well described. Here, we report the advertisement calls of this species from Lishui, Zhejiang, China during its breeding season. The advertisement calls of B. melanostictus are composed of single notes with a single harmonic frequency emitted sporadically. The call parameters recorded in this study were highly variable across recording times and with different body sizes. Dominant frequency was negatively correlated with body size. Comparing the calls of the B. melanostictus population from Lishui with the populations from five other localities(Bangkok, Thailand; Coorg, India; Burma, Myanmar; Bali, Indonesia; Halimun-Salak National Park, Indonesia), we found that call structure was similar among five different populations with no harmonics, while the Halimun-Salak National Park population contained two clear harmonics. Dominant frequency was similar between Bali(1.56 kHz) and Coorg(1.6 kHz) populations, while it was highly variable among other populations. Besides call duration, call interval and pulse/call rate may also be significantly different among the comparing populations. Pooling the available data, we observed some similarities and differences in call parameters among the six populations.

Acoustic Characteristics of Advertisement Calls in Babina adenopleura

Acoustic communication is the most important form of communication in anuran amphibians. To understand the acoustic characteristics of male Babina adenopleura, we recorded advertisement calls and analyzed their acoustic parameters during the breeding season. Male B. adenopleura produced calls with a variable number of notes（1–5）, and each note contained harmonics. Although 6% of call notes did not exhibit frequency modulation（FM）, two call note FM patterns were observed：（1） upward FM;（2） upward–downward FM. With the exception of 1- and 5- note calls, the duration of successive notes decreased monotonically. With the exception of 1 note calls, the fundamental frequency of the first note was lowest, then increased; the greatest change in the fundamental frequency was always between notes 1 and 2. The dominant frequency varied between calls. For example for the first call note the dominant frequency occurred in some cases in the first harmonic（located in the 605.320 ± 64.533 Hz frequency band）, the second harmonic（918 ± 9 Hz band）, the fourth harmonic（1712 ± 333 Hz band）, the sixth harmonic（the 2165 ± 152 Hz band）, the seventh harmonic（the 2269 ± 140 Hz band）, the eighth harmonic（the 2466 ± 15 Hz band） or the ninth harmonic（the 2636 ± 21 Hz band）. Although male B. adenopleura advertisement calls have a distinctive structure, they have similar characteristics to the calls of the music frog, B. daunchina.

Consistency in responses to conspecific advertisement calls with various signal-to-noise ratios in both sexes of the Anhui tree frog

Environmental noise has a significant negative impact on acoustic communication in most situations,as it influences the production,transmis-sion,and reception of acoustic signals.However,how animals respond to conspecific sounds when there is interference from environmental noise,and whether males and females display convergent behavioral responses in the face of noise masking remain poorly understood.In this study,we investigated the effects of conspecific male advertisement calls with different signal-to-noise ratios on male-male competition and female choice in the Anhui tree frog Rhacophorus zhoukaiyae using playback and phonotaxis experiments,respectively.The results showed that(1)female Anhui tree frogs preferentially selected the conspecific calls with higher SNR compared to calls with lower SNR;(2)males preferen-tially responded vocally to the conspecific calls with higher SNR compared to calls with lower SNR;and(3)males'competitive strategies were flexible in the face of noise interference.These results suggest that preferences of both sexes converge in outcome,and that male competitive strategies may depend on predictable female preferences.This study will provide an important basis for further research on decision-making in animals.

The Advertisement Translation Based on the Prototype Theory

Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

Circadian Rhythm of Calling Behavior in the Emei Music Frog(Babina daunchina) is Associated with Habitat Temperature and Relative Humidity

Generally, the function of vocalizations made by male anurans are to attract females or defend resources. Typically, males vocalize in choruses during one or more periods in a twenty-four-hour cycle, which varies, however, among species. Nevertheless, the causal factors influencing circadian variations of calling patterns in anuran species are not clear. In this study, male chorus vocalizations were monitored in the Emei music frog(Babina daunchina) for 17 consecutive days during the breeding season, while its habitat air temperature and relative humidity in the course of experiments were measured as well. The results revealed that the circadian calling patterns were characterized by two periods of peak vocalization, which were observed from 0500 h to 0700 h and from 1300 h to 2000 h, while the lowest activity period was found from 2100 h to 2200 h. Both calls/h and notes/h were positively correlated with air temperature and negatively with relative humidity. Overall, our data indicate that the Emei music frogs(B. daunchina) could regulate their vocal activities based on the changes of physical micro-environment(e. g., temperature or humidity) to maximize reproductive success.

Reproductive Behavior and Underwater Calls in the Emei Mustache Toad,Leptobrachium boringii

The Emei mustache toad, Leptobrachium boringii （Megophryidae）, is terrestrial but breeds in permanent streams. Primarily, it has a polygynous mating system and polyandry also occurs. The species vigorously defends submerged nest sites. We report on a reproductive study at Mt. Emei, western China conducted in 2004, 2006, 2007, 2009, and 2011 during the breeding season. Males produce both advertisement and courtship calls underwater, and the latter differs from the former in having an additional trill-like last note of low intensity. Females might determine the oviposition location and hence the egg mass location. A low, submissive posture can be adopted by the male to avoid being attacked by other males. When fighting, the maxillary nuptial spines are employed as weapons, and males hold their opponents on their spines with the forelimbs that enlarge during the breeding season. Male body size and the quantity of fight wounds on its ventral side are positively correlated. Satellite male mating might exist in L. boringii. Additionally, underwater calls from another population of this species and a population of L. leishanense generally are similar to those of the population from Mt. Emei.

Male Music Frogs Compete Vocally on the Basis of Temporal Sequence Rather Than Spatial Cues of Rival Calls

Male-male vocal competition in anuran species may be influenced by cues related to the temporal sequence of male calls as well by internal temporal, spectral and spatial ones. Nevertheless, the conditions under which each type of cue is important remain unclear. Since the salience of different cues could be reflected by dynamic properties of male-male competition under certain experimental manipulation, we investigated the effects of repeating playbacks of conspecific calls on male call production in the Emei music frog（Babina daunchina）. In Babina, most males produce calls from nest burrows which modify the spectral features of the cues. Females prefer calls produced from inside burrows which are defined as highly sexually attractive（HSA） while those produced outside burrows as low sexual attractiveness（LSA）. In this study HSA and LSA calls were broadcasted either antiphonally or stereophonically through spatially separated speakers in which the temporal sequence and/or spatial position of the playbacks was either predictable or random. Results showed that most males consistently avoided producing advertisement calls overlapping the playback stimuli and generally produced calls competitively in advance of the playbacks. Furthermore males preferentially competed with the HSA calls when the sequence was predictable but competed equally with HSA and LSA calls if the sequence was random regardless of the availability of spatial cues, implying that males relied more on available sequence cues than spatial ones to remain competitive.

Effects of Body Size and Environmental Factors on the Acoustic Structure and Temporal Rhythm of Calls in Rhacophorus dennysi

In anurans, the outcomes of male-male contests and female choice are often associated with body size. In some species, males evaluate an opponent’s fighting ability and females evaluate male quality on the basis of male communication signals, which are thought to reflect information concerning male body size. Nevertheless, previous studies reveal that male call structure is not always correlated with body size. In the present study we investigated the relationships between body size and call structure in the large treefrog, Rhacophorus dennysi, as well as the relationship of its calling behavior with air temperature and humidity. The results show that both the dominant and fundamental frequencies are negatively correlated with body size, while inter-note intervals are positively correlated with body size, indicating that call characters could reflect body size in this species.Additionally, calling in this tropical species exhibits a circadian rhythm insofar as relatively high temperature and low humidity during the day is associated with less vocal behavior. Thus, individual variations in call structure are mainly dependent on body size while the temporal rhythm of calling activity is affected by environmental conditions in large treefrogs.

The Caching and Pricing Strategy for Information-Centric Networking with Advertisers’Participation

As users’access to the network has evolved into the acquisition of mass contents instead of IP addresses,the IP network architecture based on end-to-end communication cannot meet users’needs.Therefore,the Information-Centric Networking(ICN)came into being.From a technical point of view,ICN is a promising future network architecture.Researching and customizing a reasonable pricing mechanism plays a positive role in promoting the deployment of ICN.The current research on ICN pricing mechanism is focused on paid content.Therefore,we study an ICN pricing model for free content,which uses game theory based on Nash equilibrium to analysis.In this work,advertisers are considered,and an advertiser model is established to describe the economic interaction between advertisers and ICN entities.This solution can formulate the best pricing strategy for all ICN entities and maximize the benefits of each entity.Our extensive analysis and numerical results show that the proposed pricing framework is significantly better than existing solutions when it comes to free content.

Chinese-English Translation of Advertisements

This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertisement translation:natural, precise and understandable.

The Implication from Advertisement Discourse for Writing Skills of College Students

Advertising is regarded as a mirror of society because it is a business involving people.Therefore,an analysis of advertising discourse is essential for the explanation of their social functions.The purposes to find out the writing patterns of English advertising discourse,and discover the way for English discourse writing.

A Rhetorical Analysis of Advertisement Language

Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.

A Tentative Study of Chinglish in Translation of Advertisement

Since the policy of reform and opening up began in 1978,the economy of our country has made rapid progress.While applauding the success achieved,we regret to see many problems still exist,among which Chinglish is a prominent one.It has not only hindered the international communication between China and foreign countries,even worse,spoiled Chinese image on the stage of globalization.This thesis chooses the field of advertisement as the topic and attempt to research for the causes and manifestations of Chinglish.At the same time,it is devoted to discussing ways to reduce Chinglish,with a view to bringing translation to a higher standard.

“I shop therefore I am”——Life Is Styled under Businss Advertisement

Advertising,considered as one of the most widespread manifestations of modern popular culture is taking effect in framing the identity of people.It is not only has been counted as an aid to the marketing and selling of goods,but also actively act function in the field of economic,social,and cultural utility.Business advertising is influencing the modern consumerist society.In contemporary consumerist society,person's identity and subjectivity constructed,performed,and presented through the act of consumption.In this essay,it tries to address the relationships among meaning of goods,the consumption culture;and explain how advertisement convey the messages of need,desire,taste,and social status.

Study on C-E Translation of Advertisements Based on Relevance Theory

The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language readers fail to find the optimal relevance between the target text and source text.The translation strategies proposed under the guidance of Relevance Theory can effectively help translators find out optimal relevance in the process of translating Chinese advertisements into English to avoid pragmatic failures.

Problems and Strategies in Business Advertisement Translation

With the development of economic globalization, international communication increases rapidly and business advertise-ment plays an important role in the economic development. However, due to different cultures and languages, business translationoften meets some obstacles. This essay tries to talk about the problems in business advertisement translation, analyze the reasonsfor those misinterpretations and bring out some related solutions.

Schematic Analysis of Linguistic Features of Advertisements

Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, schema theory is employed to analyze the graphological, phonological, lexical, grammatical and discoursal features of the advertising language and the cognitive change they bring about among the audience, aiming at helping the consumers have a better understanding of advertisements and helping the designers produce better works.

On the Characteristics of English Advertisement

In the article,the definition of advertisement,features of advertising words and rhetorical features in advertisements are discussing here.And some examples are analyzed to help people easy to know the characteristics of Eglish advertisement.