The Rongshida Group, a leading electrical-applianceproducer in China, planned to choose its advertising agent fromfour candidates, the China Advertising Inc., Shanghai Ogilvy &Mather, Shanghai Leo Burnett and RSCG...The Rongshida Group, a leading electrical-applianceproducer in China, planned to choose its advertising agent fromfour candidates, the China Advertising Inc., Shanghai Ogilvy &Mather, Shanghai Leo Burnett and RSCG, by balancing one oftheir advertisement proposals against another. Lasting five daysand nights, the customer finally selected RSCG as its agent. Bossof the China Advertising Inc. said they bed lost the competitionto the three 4A companies not in terms of proposal but becauseof comprehensive power.展开更多
文摘The Rongshida Group, a leading electrical-applianceproducer in China, planned to choose its advertising agent fromfour candidates, the China Advertising Inc., Shanghai Ogilvy &Mather, Shanghai Leo Burnett and RSCG, by balancing one oftheir advertisement proposals against another. Lasting five daysand nights, the customer finally selected RSCG as its agent. Bossof the China Advertising Inc. said they bed lost the competitionto the three 4A companies not in terms of proposal but becauseof comprehensive power.
