Digital Interactive Kanban Advertisement System Using Face Recognition Methodology

Most of advertisement systems are presently still launch the publicity content by the static words and pictures. Recently, this static advertisement model will not be able to attract people’s attention more and more. Moreover, the static information content of advertisement system is limited because of the layout shown size. It can not also fully demonstrate the information content of advertisement system. In this paper, we develop a digital interactive kanban advertisement system using face recognition methodology to solve these problems. The system captures the person’s face through the camera. The digital advertisement content size is relevant by the person and camera observation locations. In this paper, we adopt the Adaboost algorithm to judge people face, and the system only need to grab the position of the face. The system doesn’t built expensive and complex equipment to reduce the system cost and enhance the system performance. This system can also achieve the same similar digital interactive advertising effectiveness.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

The Advertisement Translation Based on the Prototype Theory

Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

A New Service Based on CDMA Short Message System-Roaming Advertisement

Through the comparison of the features of GSM and CDMA short message services,the paper shows that the CDMA short message center has stronger service capability and provides more value- added services.

Development of a Novel Integrated Web-Based System for Advertisement Service

This paper presents the design and implementation of a web-based application for an advertising system. There are many places in our country where billboard advertising has not become popular yet. Also, there are many companies that don’t prefer to promote their services or products through billboards for not having a proper advertising system. There is also no such platform where vehicles can be used for advertisement purposes. While researching on these issues, there was found no connecting bridge between the vendors and the customers, which is one of the main reasons for not utilizing the billboards properly and kept them empty. To solve the mentioned problem, we came up with an idea to develop a website to allow the vendors to showcase their empty billboards and vehicles which can be used for advertising purposes and it allows the customer to choose any of the available billboards/vehicles for advertising without hassle. The main purpose of this research work is to create a web-based common platform for companies who want to rent advertising space on billboards and on the walls of vehicles, and also for the owners of the billboards and vehicles. The main contribution of this paper is to develop an online web application for companies who want to rent empty space on billboards and the walls of vehicles. In order to maintain the advertising system, the admin of the website has made appropriate rules and regulations which will fulfill the demands of the vendors and customers. Here, the system has discussed all the details, such as the connection between the vendors and customers, the efficiency of the website, transaction method, etc. The proposed web application developed in this paper has been tested and it is found to be user-friendly and very efficient.

On Six Common Strategies of Advertisement Translation

Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.

The Caching and Pricing Strategy for Information-Centric Networking with Advertisers’Participation

As users’access to the network has evolved into the acquisition of mass contents instead of IP addresses,the IP network architecture based on end-to-end communication cannot meet users’needs.Therefore,the Information-Centric Networking(ICN)came into being.From a technical point of view,ICN is a promising future network architecture.Researching and customizing a reasonable pricing mechanism plays a positive role in promoting the deployment of ICN.The current research on ICN pricing mechanism is focused on paid content.Therefore,we study an ICN pricing model for free content,which uses game theory based on Nash equilibrium to analysis.In this work,advertisers are considered,and an advertiser model is established to describe the economic interaction between advertisers and ICN entities.This solution can formulate the best pricing strategy for all ICN entities and maximize the benefits of each entity.Our extensive analysis and numerical results show that the proposed pricing framework is significantly better than existing solutions when it comes to free content.

Stochastic Maximum Principle for Optimal Advertising Models with Delay and Non-Convex Control Spaces

In this paper we study optimal advertising problems that model the introduction of a new product into the market in the presence of carryover effects of the advertisement and with memory effects in the level of goodwill. In particular, we let the dynamics of the product goodwill to depend on the past, and also on past advertising efforts. We treat the problem by means of the stochastic Pontryagin maximum principle, that here is considered for a class of problems where in the state equation either the state or the control depend on the past. Moreover the control acts on the martingale term and the space of controls U can be chosen to be non-convex but now the space of controls U can be chosen to be non-convex. The maximum principle is thus formulated using a first-order adjoint Backward Stochastic Differential Equations (BSDEs), which can be explicitly computed due to the specific characteristics of the model, and a second-order adjoint relation.

Understanding advertisements from the perspective of relevance theory

This paper approaches advertisements on the basis of relevant theory. It elaborates how the advertiser as addresser in communication succeed in conveying his intention for publicity and how the recipient as addressee takes advantage of different types of relevant devices in reasoning out the communicative purposes from four different angles, namely, non-stereotypical interpretation of advertisements, psychological requirements of the recipient as addressee in advertisements, advertisements as explicit information and the situational approach to implicit meanings of advertisements. It aims at providing guidance for advertisement planning and translation by means of the exposure of rules underlying advertisements.

Politeness principle in English tourism advertisements

Based on Grice＇s cooperative principle, Brown and Levinson＇s politeness strategy, Leech put forward his politeness principle, which serves as a pragmatic principle in daily interpersonal and business communication. Tourism advertisements, as a means of business communication, have a close relationship with politeness principle. This paper, tram the perspective of the six maxims of politeness principle, analyzes and explores their application to English tourism advertisements and discusses the role of politeness principle in English tourism advertisements.

Interpretation of advertisement discourse

Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of economics. This paper, from the point of semiotics, discusses advertisement discourse under the social cultural background, together taking some Chinese advertisements for instances.

Chinese-English Translation of Advertisements

This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertisement translation:natural, precise and understandable.

The Implication from Advertisement Discourse for Writing Skills of College Students

Advertising is regarded as a mirror of society because it is a business involving people.Therefore,an analysis of advertising discourse is essential for the explanation of their social functions.The purposes to find out the writing patterns of English advertising discourse,and discover the way for English discourse writing.

A Rhetorical Analysis of Advertisement Language

Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.

A Tentative Study of Chinglish in Translation of Advertisement

Since the policy of reform and opening up began in 1978,the economy of our country has made rapid progress.While applauding the success achieved,we regret to see many problems still exist,among which Chinglish is a prominent one.It has not only hindered the international communication between China and foreign countries,even worse,spoiled Chinese image on the stage of globalization.This thesis chooses the field of advertisement as the topic and attempt to research for the causes and manifestations of Chinglish.At the same time,it is devoted to discussing ways to reduce Chinglish,with a view to bringing translation to a higher standard.

“I shop therefore I am”——Life Is Styled under Businss Advertisement

Advertising,considered as one of the most widespread manifestations of modern popular culture is taking effect in framing the identity of people.It is not only has been counted as an aid to the marketing and selling of goods,but also actively act function in the field of economic,social,and cultural utility.Business advertising is influencing the modern consumerist society.In contemporary consumerist society,person's identity and subjectivity constructed,performed,and presented through the act of consumption.In this essay,it tries to address the relationships among meaning of goods,the consumption culture;and explain how advertisement convey the messages of need,desire,taste,and social status.

Study on C-E Translation of Advertisements Based on Relevance Theory

The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language readers fail to find the optimal relevance between the target text and source text.The translation strategies proposed under the guidance of Relevance Theory can effectively help translators find out optimal relevance in the process of translating Chinese advertisements into English to avoid pragmatic failures.

Problems and Strategies in Business Advertisement Translation

With the development of economic globalization, international communication increases rapidly and business advertise-ment plays an important role in the economic development. However, due to different cultures and languages, business translationoften meets some obstacles. This essay tries to talk about the problems in business advertisement translation, analyze the reasonsfor those misinterpretations and bring out some related solutions.