Different countries and different nationalities have different cultures.There are differences between them as each culture has its characteristics.Therefore,as their different value,aesthetic taste,region and custom,d...Different countries and different nationalities have different cultures.There are differences between them as each culture has its characteristics.Therefore,as their different value,aesthetic taste,region and custom,different cultures assign different meanings to words.According to Tytler,the translation of cultural terms should follow the three principles of translation and adopt reasonable translation methods:retention method,transference translation method,transliteration method,hybrid method,approximation method,interpretation method and implication presentation method,to overcome the translation barriers caused by cultural differences and achieve the translation effect of functional equivalence proposed by Nida.展开更多
As china's reform and opening up and the gradual establishment of market economy, we have been setting up more and more contact with the whole world. However, cultural difference is an obstacle for both sides. In ...As china's reform and opening up and the gradual establishment of market economy, we have been setting up more and more contact with the whole world. However, cultural difference is an obstacle for both sides. In order to communicate more convenient with western countries, translation is a necessary tool. With translation, we can do business more directly with other countries, improving our fame and comprehensive national strength. But if you want foreigners to purchase your products you have to translate your advertisement slogan which can make foreigners understand the advantages of your products. We can find that the slogan of an ad is often composed of only few words. But what it expresses is profound and lasting. When compile slogans, many rhetoric devices are used. Such as simile、repetition、parallelism and exaggeration.展开更多
Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the ...Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the advertisement.So,if we want the commercial advertising to play its role properly,the cultural differences can not be ignored.This paper focus on the inner link between commercial advertisement language,commercial advertisement translation and culture from the point of cross-culture,and finally put forwards some principles from the view of trans-cultural.展开更多
文摘Different countries and different nationalities have different cultures.There are differences between them as each culture has its characteristics.Therefore,as their different value,aesthetic taste,region and custom,different cultures assign different meanings to words.According to Tytler,the translation of cultural terms should follow the three principles of translation and adopt reasonable translation methods:retention method,transference translation method,transliteration method,hybrid method,approximation method,interpretation method and implication presentation method,to overcome the translation barriers caused by cultural differences and achieve the translation effect of functional equivalence proposed by Nida.
文摘As china's reform and opening up and the gradual establishment of market economy, we have been setting up more and more contact with the whole world. However, cultural difference is an obstacle for both sides. In order to communicate more convenient with western countries, translation is a necessary tool. With translation, we can do business more directly with other countries, improving our fame and comprehensive national strength. But if you want foreigners to purchase your products you have to translate your advertisement slogan which can make foreigners understand the advantages of your products. We can find that the slogan of an ad is often composed of only few words. But what it expresses is profound and lasting. When compile slogans, many rhetoric devices are used. Such as simile、repetition、parallelism and exaggeration.
文摘Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the advertisement.So,if we want the commercial advertising to play its role properly,the cultural differences can not be ignored.This paper focus on the inner link between commercial advertisement language,commercial advertisement translation and culture from the point of cross-culture,and finally put forwards some principles from the view of trans-cultural.
