Business English advertisement is a special form of speech act.It is very different from literary language and scientific language.This paper focuses on the analysis of the use of cooperation principle in business Eng...Business English advertisement is a special form of speech act.It is very different from literary language and scientific language.This paper focuses on the analysis of the use of cooperation principle in business English advertisements,and explores how advertisers inspire potential customers to have psychological resonance,so as to urge them to buy products or services.展开更多
The Violation of CP has closely related to English teaching.The violation of CP can be divided into two aspects—the unintentional violation and the intentional violation.The unintentional violation has some disadvant...The Violation of CP has closely related to English teaching.The violation of CP can be divided into two aspects—the unintentional violation and the intentional violation.The unintentional violation has some disadvantages to English teaching while the intentional violation of CP has some advantages.In this paper,I discussed the relation between the violation of CP and English teaching briefly and give some suggestions to English teachers.展开更多
Grice s Cooperative Principle places a great role in explaining how the human speech communication really does.Grice holds that the participants in a conversation should adhere to the Cooperative Principle.However,to ...Grice s Cooperative Principle places a great role in explaining how the human speech communication really does.Grice holds that the participants in a conversation should adhere to the Cooperative Principle.However,to our surprise,in actual speech communication,it is many phenomena of the violation of Cooperative Principle that there exist.In the light of Grice ' s Cooperative Principle,probing the causes of the violation of Cooperative Principle,the paper is to reveal some regular patterns of human language communication,to delve into the efficient models stimulating the development of a language,and to offer some research conclusions for promoting the tacit understanding of communication and the standardization of language.展开更多
Humor is a wisdom,which reflects a person's character,mind and educational level.Humor can be revealed in many ways,yet mainly by means of language.Starting from the analysis of the language of English humor,this ...Humor is a wisdom,which reflects a person's character,mind and educational level.Humor can be revealed in many ways,yet mainly by means of language.Starting from the analysis of the language of English humor,this paper studies the ways of English humor,especially the English humor on the violation of Cooperative Principle.By analyzing the relationship of English humor and the Cooperative Principle,this paper aims at bettering our understanding and comprehension of the Cooperative Principle and English humor.展开更多
Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in ling...Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in linguistic researches. Also, by analyzing a large number of Chinese advertisements with CP, the author finds that it is common that advertisers try to generate implicatures by flouting the maxims of CP. This paper brings a clear look of the Cooperative Principle and its maxims. It also sheds new light on the interpretation of Chinese advertisements.展开更多
As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from...As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from the perspective of pragmatic theories,explaining the violations of Grice's Cooperative Principle,which leads to the implication and further uses the conversational implicature theory to analyze the persuasiveness of the advertising.展开更多
Humor not only exists in people's daily life,but also through sketch,cross talk talk show,stand-up Comedy and other forms of performance to bring people happy.Many scholars analyze Joe Wong's stand-up comedy f...Humor not only exists in people's daily life,but also through sketch,cross talk talk show,stand-up Comedy and other forms of performance to bring people happy.Many scholars analyze Joe Wong's stand-up comedy from the Relevance Theory.But few scholars analyze it from the Cooperative Principle.Based on a review of previous studies on stand-up comedy,this thesis selects some classic utterances from stand-up comedy of Joe Wong at Radio and Television Correspondent's Association Dinner(RTCA dinner),The David Letterman Show and The Ellen Show as a research corpus and studies the humor is created from the perspective of violating of the Cooperative Principle,and then attempts to help people understanding and appreciating American humor deeply.This thesis finds violating the Cooperative Principle(CP)is an important way for talk show performers to create humor,which will help them make people laugh.Besides,during this way,they can use many rhetoric tactics to help them,such as irony,exaggeration and pun.This thesis has important significances for the study of talk show's humor with the help of flouting the CP.Firstly,it contributes to the development of the talk show performs.Secondly,it can add more interesting things to communication and help the Chinese audiences to comprehend the American humor from a different aspect.Thirdly,it riches the theories of humor by violating the CP in the talk show programs.展开更多
Cooperative Principle is an essential linguistic theory in Pragmatics which is used to analyze the conversation. And the violation of maxims in Cooperative Principle can imply the conversational implicatures other tha...Cooperative Principle is an essential linguistic theory in Pragmatics which is used to analyze the conversation. And the violation of maxims in Cooperative Principle can imply the conversational implicatures other than what is literally said. Based on the Cooperative Principle, this paper aims to exploit the implicatures and reasons after violating related maxims in conversations that happens between Tess and Alec in Tess of the D'Urbervilles, and also aims to explain why Tess fails to protect herself and Alec succeeds in inducing Tess, Finally, It can be found that individual personality also contributes to Alec's success and Tess' s losing virginity. Besides, data collection and analysis are applied to provide deeper evidences.展开更多
Euphemism is a common phenomenon in languages.It's a more mild and polite way to say something unpleasant and embarrassing.It's a figure of speech as well as a cultural phenomenon.Euphemism functions to enhanc...Euphemism is a common phenomenon in languages.It's a more mild and polite way to say something unpleasant and embarrassing.It's a figure of speech as well as a cultural phenomenon.Euphemism functions to enhance the effect of communication and maintain harmonious interpersonal relations.With the development of modern society,it has become an indispensable element in people's interactions.Many linguists and scholars have studied this linguistic phenomenon from different angles.Based on their achievements,the author has a tentative analysis of the three kinds of negative effects by using euphemism from the perspective of Cooperative Principle.展开更多
This study analyzes the the verbal humor in the movie series If You Are The One from the perspective of some pragmatic theories.The findings of the study provide explanations towards generative mechanism of humor,such...This study analyzes the the verbal humor in the movie series If You Are The One from the perspective of some pragmatic theories.The findings of the study provide explanations towards generative mechanism of humor,such as the violation of Cooperative Principle,avoiding face-threatening acts,and particularly,creatively reveal that special use of Politeness Principle can produce a humourous effect,too.展开更多
As a cultural phenomenon,euphemism is categorized as a linguistic concept as well.Euphemism means speaking with good words or in a pleasant manner.The social functions of euphemism are:substitution of taboo words,stra...As a cultural phenomenon,euphemism is categorized as a linguistic concept as well.Euphemism means speaking with good words or in a pleasant manner.The social functions of euphemism are:substitution of taboo words,strategic use of language,and expression of politeness,humor and satire.Besides,euphemism is closely associated with cooperative principle in pragmatics.展开更多
Humor is one of the unique ways for human beings to express their feelings.It becomes one of the important topics in pragmatic study how the human system operates.This article introduces four maxims of Gricean coopera...Humor is one of the unique ways for human beings to express their feelings.It becomes one of the important topics in pragmatic study how the human system operates.This article introduces four maxims of Gricean cooperative principle and attempts to explore how humor in Friends,an American situation comedy is caused by violation of the principle and how to interpret humor in context.It will help us to understand English humor deeply so as to improve learners' communicative ability of language.展开更多
Humor is a kind of literature that can be found everywhere in our daily life. It is also a kind of language art that can be created by various reasons. This essay will analyze humor from a knowledge of pragmatics—coo...Humor is a kind of literature that can be found everywhere in our daily life. It is also a kind of language art that can be created by various reasons. This essay will analyze humor from a knowledge of pragmatics—cooperative principle (CP) and show how the humorous effect achieved ascribed to the breaking the four maxims of the cooperative principle. It also provides a lot of examples to show how to achieve humorous effect by applying Grice’s cooperative principle. The creation of humor and violation of CP have close relationship. Violating CP in the surface may create humor. A better understanding about humor will be achieved under an analysis of CP. As a linguistic phenomenon, humor has its own charm. It’s good medicine,that can improve interpersonal relationships and make others feel comfortable.展开更多
The content belongs to the multidisciplinary study of cross-linguistics and literature. And it takes The Dead as the text,the speech act and the principle of cooperation in the Pragmstylistic theory as the basic resea...The content belongs to the multidisciplinary study of cross-linguistics and literature. And it takes The Dead as the text,the speech act and the principle of cooperation in the Pragmstylistic theory as the basic research framework,aiming to explore how the corresponding maxims are destroyed in different dialogues.Thus inferring the implication of the text and the relationship of thecharacters.展开更多
The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme word...The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme words in the advertising slogans.The pragmatic effects of these words are analyzed from the perspective of the Cooperative Principle Theory.It is found that almost slogans with these extreme words definitely violates quality maxim.Basing on the flouting of quality maxim in the slogans,the rest of maxims violate more frequently to achieve various outcomes.展开更多
文摘Business English advertisement is a special form of speech act.It is very different from literary language and scientific language.This paper focuses on the analysis of the use of cooperation principle in business English advertisements,and explores how advertisers inspire potential customers to have psychological resonance,so as to urge them to buy products or services.
文摘The Violation of CP has closely related to English teaching.The violation of CP can be divided into two aspects—the unintentional violation and the intentional violation.The unintentional violation has some disadvantages to English teaching while the intentional violation of CP has some advantages.In this paper,I discussed the relation between the violation of CP and English teaching briefly and give some suggestions to English teachers.
文摘Grice s Cooperative Principle places a great role in explaining how the human speech communication really does.Grice holds that the participants in a conversation should adhere to the Cooperative Principle.However,to our surprise,in actual speech communication,it is many phenomena of the violation of Cooperative Principle that there exist.In the light of Grice ' s Cooperative Principle,probing the causes of the violation of Cooperative Principle,the paper is to reveal some regular patterns of human language communication,to delve into the efficient models stimulating the development of a language,and to offer some research conclusions for promoting the tacit understanding of communication and the standardization of language.
文摘Humor is a wisdom,which reflects a person's character,mind and educational level.Humor can be revealed in many ways,yet mainly by means of language.Starting from the analysis of the language of English humor,this paper studies the ways of English humor,especially the English humor on the violation of Cooperative Principle.By analyzing the relationship of English humor and the Cooperative Principle,this paper aims at bettering our understanding and comprehension of the Cooperative Principle and English humor.
文摘Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in linguistic researches. Also, by analyzing a large number of Chinese advertisements with CP, the author finds that it is common that advertisers try to generate implicatures by flouting the maxims of CP. This paper brings a clear look of the Cooperative Principle and its maxims. It also sheds new light on the interpretation of Chinese advertisements.
文摘As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from the perspective of pragmatic theories,explaining the violations of Grice's Cooperative Principle,which leads to the implication and further uses the conversational implicature theory to analyze the persuasiveness of the advertising.
文摘Humor not only exists in people's daily life,but also through sketch,cross talk talk show,stand-up Comedy and other forms of performance to bring people happy.Many scholars analyze Joe Wong's stand-up comedy from the Relevance Theory.But few scholars analyze it from the Cooperative Principle.Based on a review of previous studies on stand-up comedy,this thesis selects some classic utterances from stand-up comedy of Joe Wong at Radio and Television Correspondent's Association Dinner(RTCA dinner),The David Letterman Show and The Ellen Show as a research corpus and studies the humor is created from the perspective of violating of the Cooperative Principle,and then attempts to help people understanding and appreciating American humor deeply.This thesis finds violating the Cooperative Principle(CP)is an important way for talk show performers to create humor,which will help them make people laugh.Besides,during this way,they can use many rhetoric tactics to help them,such as irony,exaggeration and pun.This thesis has important significances for the study of talk show's humor with the help of flouting the CP.Firstly,it contributes to the development of the talk show performs.Secondly,it can add more interesting things to communication and help the Chinese audiences to comprehend the American humor from a different aspect.Thirdly,it riches the theories of humor by violating the CP in the talk show programs.
文摘Cooperative Principle is an essential linguistic theory in Pragmatics which is used to analyze the conversation. And the violation of maxims in Cooperative Principle can imply the conversational implicatures other than what is literally said. Based on the Cooperative Principle, this paper aims to exploit the implicatures and reasons after violating related maxims in conversations that happens between Tess and Alec in Tess of the D'Urbervilles, and also aims to explain why Tess fails to protect herself and Alec succeeds in inducing Tess, Finally, It can be found that individual personality also contributes to Alec's success and Tess' s losing virginity. Besides, data collection and analysis are applied to provide deeper evidences.
文摘Euphemism is a common phenomenon in languages.It's a more mild and polite way to say something unpleasant and embarrassing.It's a figure of speech as well as a cultural phenomenon.Euphemism functions to enhance the effect of communication and maintain harmonious interpersonal relations.With the development of modern society,it has become an indispensable element in people's interactions.Many linguists and scholars have studied this linguistic phenomenon from different angles.Based on their achievements,the author has a tentative analysis of the three kinds of negative effects by using euphemism from the perspective of Cooperative Principle.
文摘This study analyzes the the verbal humor in the movie series If You Are The One from the perspective of some pragmatic theories.The findings of the study provide explanations towards generative mechanism of humor,such as the violation of Cooperative Principle,avoiding face-threatening acts,and particularly,creatively reveal that special use of Politeness Principle can produce a humourous effect,too.
文摘As a cultural phenomenon,euphemism is categorized as a linguistic concept as well.Euphemism means speaking with good words or in a pleasant manner.The social functions of euphemism are:substitution of taboo words,strategic use of language,and expression of politeness,humor and satire.Besides,euphemism is closely associated with cooperative principle in pragmatics.
文摘Humor is one of the unique ways for human beings to express their feelings.It becomes one of the important topics in pragmatic study how the human system operates.This article introduces four maxims of Gricean cooperative principle and attempts to explore how humor in Friends,an American situation comedy is caused by violation of the principle and how to interpret humor in context.It will help us to understand English humor deeply so as to improve learners' communicative ability of language.
文摘Humor is a kind of literature that can be found everywhere in our daily life. It is also a kind of language art that can be created by various reasons. This essay will analyze humor from a knowledge of pragmatics—cooperative principle (CP) and show how the humorous effect achieved ascribed to the breaking the four maxims of the cooperative principle. It also provides a lot of examples to show how to achieve humorous effect by applying Grice’s cooperative principle. The creation of humor and violation of CP have close relationship. Violating CP in the surface may create humor. A better understanding about humor will be achieved under an analysis of CP. As a linguistic phenomenon, humor has its own charm. It’s good medicine,that can improve interpersonal relationships and make others feel comfortable.
文摘The content belongs to the multidisciplinary study of cross-linguistics and literature. And it takes The Dead as the text,the speech act and the principle of cooperation in the Pragmstylistic theory as the basic research framework,aiming to explore how the corresponding maxims are destroyed in different dialogues.Thus inferring the implication of the text and the relationship of thecharacters.
文摘The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme words in the advertising slogans.The pragmatic effects of these words are analyzed from the perspective of the Cooperative Principle Theory.It is found that almost slogans with these extreme words definitely violates quality maxim.Basing on the flouting of quality maxim in the slogans,the rest of maxims violate more frequently to achieve various outcomes.
