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Chinese Advertising Agencies Compete with Foreign Rivalsfor China's Market
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作者 Zang Chuanzhi Wang Xiaomei 《China's Foreign Trade》 2000年第2期29-30,共2页
AnofficialwiththeChineseAdvertisingAssociationsaidinaninterviewthatthegreatestchallengefacingadvertisinginChinaistheglobalbusinessoftheinternationaladvertisingmultinationals.Itwasthe1980sthatadvertisingmultinationalse... AnofficialwiththeChineseAdvertisingAssociationsaidinaninterviewthatthegreatestchallengefacingadvertisinginChinaistheglobalbusinessoftheinternationaladvertisingmultinationals.Itwasthe1980sthatadvertisingmultinationalsenteredChina.WiththeopeningofChina... 展开更多
关键词 Chinese Advertising Agencies Compete with Foreign Rivalsfor China’s market
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