The Way to Cultivate Characteristic Talents Majoring in Marketing in Agricultural Universities and Colleges

In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.

Study on the Discipline Reputation of Agricultural Colleges and Universities

This paper first studies the main factors affecting the reputation of colleges and universities,and then uses the analytic hierarchy process to analyze the discipline reputation of colleges and universities from student scale,quality of teaching,school site,and achievements in scientific research. Finally,this paper makes the following recommendations: strengthening specialty construction in agricultural colleges and universities; establishing the competitiveness assessment system for colleges and universities based on discipline competitiveness; scientifically choosing the suitable discipline when students choose colleges and universities and discipline; consolidating the basic position of undergraduate teaching; improving the teaching level and teaching ability of young teachers; creating a good academic research atmosphere based on agriculture.

Survey and Thought on Graduates' Repayment Awareness of Student Loan in Agricultural Universities and Colleges

To find out graduates' repayment awareness of student loan,we conducted a questionnaire survey for those graduates who applied for student loan in Zhongkai University of Agriculture and Engineering.The survey has following results.First,the national student loan plays an important role in assisting poor students in finishing their study.Second,graduates value social function of personal credit.Third,trustworthiness education activities carried out by colleges and universities are effective.Fourth,economic income is a major factor of graduates repaying capital with interest.Fifth,bank's student loan management system is not perfect.Sixth,the national student loan system remains to be improved.In line with these results,we put forward five countermeasures and suggestions:strengthen the trustworthiness education of students;standardize the credit investigation management of students' personal credit;establish student information management mechanism;standardize banks' payment reminder administration behavior;and perfect national student loan system.

Students'Political Belief Education in Agricultural and Forestry Colleges and Universities in Network Environment:Taking Northwest A&F University as an Example

The influence of the network environment on the education of political beliefs of college students in China cannot be ignored.Taking Northwest A&F University as an example,starting from the current situation of students'political belief education in agricultural and forestry colleges and universities,the impact of network environment on the education of political beliefs of students in agricultural and forestry colleges and universities was analyzed,and the implementation path of improving political belief education in the network environment was explored,in order to provide a reference for improving the effectiveness of ideological and political education of students in agricultural and forestry colleges and universities.

Media Effect of Students’ Ideological and Political Work in Tibetan Agricultural Colleges and Universities

Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation in Tibet,especially the modern agricultural development trend in Tibet,provides excellent development opportunities and challenges for both the students’ ideological and political work and the media work in Tibetan agricultural colleges and universities. On the whole,the students’ ideological and political work and the media work should not be treated with discrimination. Instead,they should be effectively integrated and coordinated,to form joint efforts,so as to create a bright spring for agricultural higher education of Tibet.

Innovation of Moral Education Mode in Agricultural and Forestry Colleges and Universities in the New Period

The moral quality of students in agricultural and forestry colleges and universities in the new period has a positive mainstream tendency,but at the same time there are some unavoidable problems. The instrumentalization of traditional moral education mode,mechanical preaching and the characteristics of knowledge education are the important reasons for the emergence of problems. The agricultural and forestry colleges and universities must realize the transformation and innovation of moral education mode,reshape the main position of moral education of college students,rebuild the core value of moral education which pays close attention to the growth of individual life,and reconstruct the way of realization of moral education in colleges and universities.

Survey and Analysis on the Students Satisfaction with Undergraduate Teaching Management in Local Agricultural Colleges and Universities:A Case Study of Tianjin Agricultural University

Local agricultural colleges and universities undertake the important task of training rural revitalization talents suitable for regional characteristics.Only by mastering students'satisfaction with teaching management can we find the problems existing in teaching management.Taking Tianjin Agricultural University as an example,this paper analyzes the undergraduates'satisfaction with teaching management by questionnaire and SPSS24.0.The results show that undergraduates can actively and actively participate in undergraduate teaching management,but their satisfaction is not high.There are significant differences in teaching evaluation management satisfaction among students of different majors and grades.It is suggested to improve the level of teaching management from the aspects of guiding and cultivating a new concept of management and education,establishing and perfecting a scientific and rigorous teaching management system,strengthening the information-based construction of teaching management and strengthening personnel training.

A Research on the Path of Ideological and Political Education in Agricultural Colleges and Universities to Promote Rural Revitalization

Agricultural colleges and universities shoulder the arduous task of cultivating talents for rural revitalization,in which ideological and political education is the key link in talent training.Ideological and political education helps cultivate reliable talents for rural revitalization,stimulate the endogenous power of rural revitalization,and realize direct and indirect promotion of rural revitalization.However,there are still many issues in ideological and political education in terms of educational concept,educational content,and educational model.Hence,it is necessary to strengthen the role of ideological and political education in promoting rural revitalization by clarifying the goals and concepts of ideological and political education in agricultural colleges and universities,strengthening the cultivation of students’awareness of rural revitalization services,and innovating ideological and political education models.

Establishment of Entrepreneurship Education and Practice System in Agricultural and Forestry Universities against the Background of New Countryside Construction

Current entrepreneurship education and practices in colleges and universities of China against the background of new countryside construction were analyzed,and compared with foreign practices.SWOT analysis was adopted to further elaborate current entrepreneurship education and practices in agricultural and forestry colleges and universities of China.Driven by education courses and practices,a sound course and practice system was established by considering characteristics and specialties of agricultural and forestry colleges and universities,which was significant for undergraduates from agricultural and forestry colleges and universities who want to start their own business,and also for the construction of new socialist countryside.

The Way to Realize the Morality-establishing and Talent-cultivating Responsibilities of Postgraduate Tutors in Agricultural and Forestry Universities

With the continuous expansion of postgraduate enrollment in China,the phenomenon of postgraduate tutors'experiencing dereliction of duties,morality and behavior in colleges and universities has become prominent in recent years.It has repeatedly attracted widespread attention from the whole society,producing a negative impact on postgraduate education.Agricultural and forestry universities take root at the grassroots level,serve agriculture,rural areas and farmers,have simple and practical education characteristics,and have made positive adjustments to mutual assistance between teachers and students,teachers'self-examination and regulatory system.This article analyzes the reasons for the current unethical and dishonest behaviors of postgraduate tutors in colleges and universities from the perspective of postgraduate tutors,and puts forward the implementation mechanism of the morality-establishing and talent-cultivating responsibilities of postgraduate tutors in agricultural and forestry universities combined with the school-running characteristics and practical experience of agricultural and forestry universities,so as to provide a reference for the construction of postgraduate tutor teams in colleges and universities.

Cultivation Path of ＂Four Matters of Confidence＂ of Agricultural and Forestry College Students A Case Study of Northwest A＆F University

" Four matters of confidence" are the core and ideal foundation of socialist construction. Taking Northwest A&F University as an example,this paper analyzes and explores the cultivation path of " four matters of confidence" around the education problem of " four matters of confidence" of agricultural and forestry college students,in order to improve the value identity and belief of " four matters of confidence" among college students of agriculture and forestry.

Rural Survey of Agricultural College of University of Nanking in the Republic of China and Its Realistic Enlightenment

In the new era of implementing the rural revitalization strategy,it is necessary and indispensable to review and sort out the rural survey of the Agricultural College of University of Nanking and think about its beneficial enlightenment.

涉农高校劳动育人视角下耕读教育模式创新研究

以“亦耕亦读”为核心理念的耕读教育,不仅作为涉农高校加强劳动教育的一种重要途径,更重要的是将中华优秀传统文化耕读与传家传承下去,具有全面的育人功能,如修德、长智、强体和塑美等。结合涉农高校开展耕读教育的现状归纳分析问题,从思想认识、顶层设计、课程建设、师资和机制建设方面提出意见建议。提出构建“543”耕读教育模式,即抓住劳动养成的“五个环节”,实施“四维一体”动态调整方略,利用“三全育人”服务保障,提升耕读教育实效,厚植涉农学子“三农”情怀。

新疆高校农科专业留学生培养质量保障体系研究

近年来在“一带一路”倡议背景下,沿线中亚、东南亚及非洲国家来新疆的留学生日益增多,新疆高校留学研究生的培养质量面临前所未有的机遇和挑战。据此,石河子大学农学院以植保专业为例,对农科来华留学生具体情况进行分析,探索适合留学生特点的培养方案,从优质生源的筛选、留学生课程体系的优化、实践培养环节强化、师资队伍建设、教学资源和管理机制建设等方面进行研究,并结合该学科地域优势和特色,依托科技部示范性国际科技合作基地,开展校企合作联合办学模式和建立农科专业留学生实训基地等多方面探索,力求保障国际化人才的培养质量。研究目标是建立一套完整的适合新疆高校留学生培养质量的保障体系,培养一批高素质的应用型、复合型国际人才,有效服务于国家“一带一路”倡议,也为石河子大学和其他西部高校开展留学生的培养模式研究与实践提供现实依据。

中华优秀农耕文化融入涉农高校思政课教学的价值及路径

中华优秀农耕文化蕴含了丰富的思想政治教育资源,与涉农高校思政课教学目标契合相通。优秀农耕文化融入涉农高校思政课教学对于落实立德树人根本任务、为乡村振兴输送新型农业人才、实现涉农高校思政课守正创新、坚定文化自信具有重要的现实价值。优秀农耕文化融入涉农高校思政课教学面临融合客体对农耕文化的了解不深认同不强、融合主体农耕文化素养不高、教学中“供给”和“需求”矛盾、融入形式缺乏创新等主要问题。切实加强优秀农耕文化融入思政课的实效性,关键要做好加强队伍建设,提升教师教学能力素养,坚持在思政课理论教学、实践教学、网络教学中融入优秀农耕文化,形成“三位一体”协同融入,实现思政课与优秀农耕文化的深度融合。

基于OBE理念的农产品市场营销课程建设研究

近年来,中国农业高等院校在推进教育改革和乡村振兴的进程中发挥着不可或缺的作用。在高等教育改革背景下,农业高等院校尤其需要结合实际需要完善农产品市场营销课程。该文探讨基于OBE(Outcome-Based Education)理念的农产品市场营销课程建设路径。农产品市场营销课程内容丰富多样、实践性强、行业特征突出。在课程建设中,需要设定明确的学习目标和结果,完善教与学的目标考核体系,重视纳入跨学科知识和实际经验,构建课程的持续改进和反馈机制。

新文科视域下农业院校经济管理类课程高质量建设的困境与出路

课程是人才培养核心的要素,农业院校打造高质量经济管理类课程是落实新文科建设、推进课程提质的重要实践。当前经济管理类课程建设面临一定挑战,即课程目标轻特色、课程内容缺挑战、课程实施少实践、课程评价不合理等。新文科建设所蕴含的守正创新、价值引领、育人导向之于“金课”有重要启发。打造高质量课程,要紧密贴合农业院校经济管理类课程的特殊性,从课程目标、课程内容、课程实施、课程评价等四个方面入手,培养具有扎实理论、高阶思维、丰富经验和“三农”情怀的服务于现代大农业的经济管理类人才。

高职农牧院校提升学生操作技能的探索——以动物防疫与检疫(现代学徒制专业)为例

高职农牧院校担负培养高级技能型人才的重要使命,如何提升学生的操作技能是摆在广大教育工作者面前的一道考题,也是一道必须攻克的难题。该文结合江苏农牧科技职业学院培养高质量技能型人才的经验,从学生自主学习意识的培养、师资配备、校企合作的优化,“订单”式人才培养模式的构建3个方面进行详细介绍,希望能为其他同类院校提供参考。

立德树人背景下农业院校行政管理专业课程融入德育元素探索与实践

课堂是教育的主阵地,也是德育渗透的主战场,结合课堂教学的实际,找准课堂教学的德育切入点,实现立德树人,是实现我国第二个百年目标的根本要求。农业院校行政管理专业在教学中应深入挖掘德育元素,并进一步通过重构课程目标、重构课程体系、重构教学方法、重构评价体系等路径推进德育元素的融入,为地方政府治理培养具有公共利益导向精神、生态环保责任和创新意识的行政管理人才。

梁家勉抢救性搜藏中国古农书的事迹及其贡献述略

文章通过追溯中国古农史研究专家梁家勉的成才历程,及其与农学史、图书馆的结缘,探析了其中国古农书情意的成因,重点回望了二十世纪五十年代下叶至六十年代上叶的十年间,梁家勉为华南农学院图书馆中国古代农业文献特藏室用心搜购、悉心典藏、尽心保护和热心利用中国农史古书的具体事迹,阐述了其抢救性搜藏和整理保护中国古农书的非凡贡献,探析了其所作所为的历史文献学内涵和意义。并据史料揭示,1946年夏,梁先生应广东省立图书馆之邀,为其广东文献室整理有关古籍和地方文献三个月。竣工后,为该室撰写有多副联语,是为馆史之佚闻,可补人文之掌故。