The Way to Cultivate Characteristic Talents Majoring in Marketing in Agricultural Universities and Colleges

In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.

Study on the Discipline Reputation of Agricultural Colleges and Universities

This paper first studies the main factors affecting the reputation of colleges and universities,and then uses the analytic hierarchy process to analyze the discipline reputation of colleges and universities from student scale,quality of teaching,school site,and achievements in scientific research. Finally,this paper makes the following recommendations: strengthening specialty construction in agricultural colleges and universities; establishing the competitiveness assessment system for colleges and universities based on discipline competitiveness; scientifically choosing the suitable discipline when students choose colleges and universities and discipline; consolidating the basic position of undergraduate teaching; improving the teaching level and teaching ability of young teachers; creating a good academic research atmosphere based on agriculture.

Survey and Thought on Graduates' Repayment Awareness of Student Loan in Agricultural Universities and Colleges

To find out graduates' repayment awareness of student loan,we conducted a questionnaire survey for those graduates who applied for student loan in Zhongkai University of Agriculture and Engineering.The survey has following results.First,the national student loan plays an important role in assisting poor students in finishing their study.Second,graduates value social function of personal credit.Third,trustworthiness education activities carried out by colleges and universities are effective.Fourth,economic income is a major factor of graduates repaying capital with interest.Fifth,bank's student loan management system is not perfect.Sixth,the national student loan system remains to be improved.In line with these results,we put forward five countermeasures and suggestions:strengthen the trustworthiness education of students;standardize the credit investigation management of students' personal credit;establish student information management mechanism;standardize banks' payment reminder administration behavior;and perfect national student loan system.

Students'Political Belief Education in Agricultural and Forestry Colleges and Universities in Network Environment:Taking Northwest A&F University as an Example

The influence of the network environment on the education of political beliefs of college students in China cannot be ignored.Taking Northwest A&F University as an example,starting from the current situation of students'political belief education in agricultural and forestry colleges and universities,the impact of network environment on the education of political beliefs of students in agricultural and forestry colleges and universities was analyzed,and the implementation path of improving political belief education in the network environment was explored,in order to provide a reference for improving the effectiveness of ideological and political education of students in agricultural and forestry colleges and universities.

Media Effect of Students’ Ideological and Political Work in Tibetan Agricultural Colleges and Universities

Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation in Tibet,especially the modern agricultural development trend in Tibet,provides excellent development opportunities and challenges for both the students’ ideological and political work and the media work in Tibetan agricultural colleges and universities. On the whole,the students’ ideological and political work and the media work should not be treated with discrimination. Instead,they should be effectively integrated and coordinated,to form joint efforts,so as to create a bright spring for agricultural higher education of Tibet.

Innovation of Moral Education Mode in Agricultural and Forestry Colleges and Universities in the New Period

The moral quality of students in agricultural and forestry colleges and universities in the new period has a positive mainstream tendency,but at the same time there are some unavoidable problems. The instrumentalization of traditional moral education mode,mechanical preaching and the characteristics of knowledge education are the important reasons for the emergence of problems. The agricultural and forestry colleges and universities must realize the transformation and innovation of moral education mode,reshape the main position of moral education of college students,rebuild the core value of moral education which pays close attention to the growth of individual life,and reconstruct the way of realization of moral education in colleges and universities.

Survey and Analysis on the Students Satisfaction with Undergraduate Teaching Management in Local Agricultural Colleges and Universities:A Case Study of Tianjin Agricultural University

Local agricultural colleges and universities undertake the important task of training rural revitalization talents suitable for regional characteristics.Only by mastering students'satisfaction with teaching management can we find the problems existing in teaching management.Taking Tianjin Agricultural University as an example,this paper analyzes the undergraduates'satisfaction with teaching management by questionnaire and SPSS24.0.The results show that undergraduates can actively and actively participate in undergraduate teaching management,but their satisfaction is not high.There are significant differences in teaching evaluation management satisfaction among students of different majors and grades.It is suggested to improve the level of teaching management from the aspects of guiding and cultivating a new concept of management and education,establishing and perfecting a scientific and rigorous teaching management system,strengthening the information-based construction of teaching management and strengthening personnel training.

A Research on the Path of Ideological and Political Education in Agricultural Colleges and Universities to Promote Rural Revitalization

Agricultural colleges and universities shoulder the arduous task of cultivating talents for rural revitalization,in which ideological and political education is the key link in talent training.Ideological and political education helps cultivate reliable talents for rural revitalization,stimulate the endogenous power of rural revitalization,and realize direct and indirect promotion of rural revitalization.However,there are still many issues in ideological and political education in terms of educational concept,educational content,and educational model.Hence,it is necessary to strengthen the role of ideological and political education in promoting rural revitalization by clarifying the goals and concepts of ideological and political education in agricultural colleges and universities,strengthening the cultivation of students’awareness of rural revitalization services,and innovating ideological and political education models.

Establishment of Entrepreneurship Education and Practice System in Agricultural and Forestry Universities against the Background of New Countryside Construction

Current entrepreneurship education and practices in colleges and universities of China against the background of new countryside construction were analyzed,and compared with foreign practices.SWOT analysis was adopted to further elaborate current entrepreneurship education and practices in agricultural and forestry colleges and universities of China.Driven by education courses and practices,a sound course and practice system was established by considering characteristics and specialties of agricultural and forestry colleges and universities,which was significant for undergraduates from agricultural and forestry colleges and universities who want to start their own business,and also for the construction of new socialist countryside.

The Way to Realize the Morality-establishing and Talent-cultivating Responsibilities of Postgraduate Tutors in Agricultural and Forestry Universities

With the continuous expansion of postgraduate enrollment in China,the phenomenon of postgraduate tutors'experiencing dereliction of duties,morality and behavior in colleges and universities has become prominent in recent years.It has repeatedly attracted widespread attention from the whole society,producing a negative impact on postgraduate education.Agricultural and forestry universities take root at the grassroots level,serve agriculture,rural areas and farmers,have simple and practical education characteristics,and have made positive adjustments to mutual assistance between teachers and students,teachers'self-examination and regulatory system.This article analyzes the reasons for the current unethical and dishonest behaviors of postgraduate tutors in colleges and universities from the perspective of postgraduate tutors,and puts forward the implementation mechanism of the morality-establishing and talent-cultivating responsibilities of postgraduate tutors in agricultural and forestry universities combined with the school-running characteristics and practical experience of agricultural and forestry universities,so as to provide a reference for the construction of postgraduate tutor teams in colleges and universities.

Rural Survey of Agricultural College of University of Nanking in the Republic of China and Its Realistic Enlightenment

In the new era of implementing the rural revitalization strategy,it is necessary and indispensable to review and sort out the rural survey of the Agricultural College of University of Nanking and think about its beneficial enlightenment.

Cultivation Path of ＂Four Matters of Confidence＂ of Agricultural and Forestry College Students A Case Study of Northwest A＆F University

" Four matters of confidence" are the core and ideal foundation of socialist construction. Taking Northwest A&F University as an example,this paper analyzes and explores the cultivation path of " four matters of confidence" around the education problem of " four matters of confidence" of agricultural and forestry college students,in order to improve the value identity and belief of " four matters of confidence" among college students of agriculture and forestry.

A Comparative Analysis of Sino-Thai College English Course Teaching——A Case of Comparison between Jiujiang University and Chiang Mai University

English is one of the most common languages in the world,and it has become one of the most important subjects in various countries.The native languages of China and Thailand are not English,and both countries are located in Asia and have many similarities in geographical location and cultural background.The Ministries of Education of the two countries have successively put forward relevant policies to promote the development of English education in the country.The implementation of these policies has promoted the development of college English course teaching in the country.These factors determine that the two countries have similarities in college English course teaching for Non-English majors.However,there are differences in teaching mode and teaching staff in the two countries because of their different national conditions,which make many differences,exist in college English course teaching for non-English majors in the two countries.During the author’s career as an exchange student in Chiang Mai University,she experienced the difference of college English course teaching for non-English majors in Thai universities,so the author did some researches on the basis of the understanding of English course teaching in Thai universities.Therefore,this thesis takes Sino-Thai college English course teaching for non-English majors as the research object—takes Jiujiang University and Chiang Mai University as example,and analyses their present situation from the aspects of the development and evolution,the teaching mode,and teaching staff of college English course teaching for non-English majors.On this basis,the author makes a comparative analysis of the English course teaching for non-English majors in two selected universities,then find their respective advantages and disadvantages,and put forward some suggestions on the development of Sino-Thai college English course teaching.

A Survey on Pragmatic Competence of English Majors in an Agriculture University

Based on the questionnaire of 80 English majors in an agricultural university,the author tries to get a better understanding of the practical situation of their pragmatic competence.After analyzing the results in the survey,the author finds out the reasons which may cause those failures,and then puts forward proposals for teachers in the agricultural university to improve students'pragmatic competence.

基于OBE理念的农业高校水利类专业人才培养模式改革研究

水利专业属于传统工科专业,各高校在长期教学实践中形成了“以教为中心”的人才培养模式,已经不能满足当代水利行业工程建设与管理的人才要求。自我国加入华盛顿协议以来,我国高校工程教育进入了全新的发展阶段。农业高校水利类专业需兼顾水利工程专业与服务农业特色两方面的要求,在我国智慧水利与智慧农业建设全面开展的大背景下,亟需对传统人才培养方案进行改革。该文从培养目标、课程体系、课程内容及教学方法等方面探讨了基于成果导向教育(OBE)理念的人才培养模式教学改革方案,可为农业类高校水利专业人才培养模式改革提供借鉴。

乡村振兴战略下厚植农林专业大学生“三农”情怀和服务“三农”思想的途径研究

随着中国农业现代化的快速发展,培养具备“三农”情怀和服务“三农”思想意识的农林专业人才显得尤为重要。该文旨在探讨厚植农林专业大学生“三农”情怀和服务“三农”思想意识的重要性,分析当前高校农林专业大学生“三农”情怀和服务“三农”意识淡薄的原因,以及大学生“三农”情怀的研究现状,并通过理论分析和实践探讨,提出高校在促进农林专业大学生“三农”情怀和服务“三农”思想意识培养的措施和途径,这些措施和途径有助于提升农林专业人才的培养质量,为我国农业现代化和乡村振兴战略的实施提供人才支持。

高职院校农牧专业实践育人存在问题及实施路径探索

以“三全育人”理念推动高职农牧专业实践育人工作,旨在为企业培养技术技能型人才。从用人单位需求、学生发展需求和学生素质提升等途径展示了实践育人的重要性,当前高职院校还存在实践育人重视程度不够、体系不健全、资源缺乏、育人人才队伍不足、考核评价不科学等问题。重点围绕实践育人顶层设计、育人锻炼平台、育人模式、育人团队和评价体系建设等方面介绍了江苏农牧科技职业学院实践育人的实施路径,为新时代高职院校农牧专业实践育人工作提供参考。

立德树人背景下农业院校行政管理专业课程融入德育元素探索与实践

课堂是教育的主阵地,也是德育渗透的主战场,结合课堂教学的实际,找准课堂教学的德育切入点,实现立德树人,是实现我国第二个百年目标的根本要求。农业院校行政管理专业在教学中应深入挖掘德育元素,并进一步通过重构课程目标、重构课程体系、重构教学方法、重构评价体系等路径推进德育元素的融入,为地方政府治理培养具有公共利益导向精神、生态环保责任和创新意识的行政管理人才。

中华优秀农耕文化融入涉农高校思政课教学的价值及路径

中华优秀农耕文化蕴含了丰富的思想政治教育资源,与涉农高校思政课教学目标契合相通。优秀农耕文化融入涉农高校思政课教学对于落实立德树人根本任务、为乡村振兴输送新型农业人才、实现涉农高校思政课守正创新、坚定文化自信具有重要的现实价值。优秀农耕文化融入涉农高校思政课教学面临融合客体对农耕文化的了解不深认同不强、融合主体农耕文化素养不高、教学中“供给”和“需求”矛盾、融入形式缺乏创新等主要问题。切实加强优秀农耕文化融入思政课的实效性,关键要做好加强队伍建设,提升教师教学能力素养,坚持在思政课理论教学、实践教学、网络教学中融入优秀农耕文化,形成“三位一体”协同融入,实现思政课与优秀农耕文化的深度融合。

涉农高校劳动育人视角下耕读教育模式创新研究

以“亦耕亦读”为核心理念的耕读教育,不仅作为涉农高校加强劳动教育的一种重要途径,更重要的是将中华优秀传统文化耕读与传家传承下去,具有全面的育人功能,如修德、长智、强体和塑美等。结合涉农高校开展耕读教育的现状归纳分析问题,从思想认识、顶层设计、课程建设、师资和机制建设方面提出意见建议。提出构建“543”耕读教育模式,即抓住劳动养成的“五个环节”,实施“四维一体”动态调整方略,利用“三全育人”服务保障,提升耕读教育实效,厚植涉农学子“三农”情怀。