The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations...The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market.In light of this,this research aims to find out what key attributes of corporate identity are projected for American banking corporations(hereinafter referred to ABCs)and for Chinese banking corporations(hereinafter referred to CBCs)in website news discourse and to highlight their similarities and differences so as to offer insight into future development.To achieve this,this research adopted monologic perspectives and two corpora were built;following MIP,a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how the three metaphors in the pyramid hierarchy(concrete metaphors,conceptual metaphors,abstract conceptual keys)collaborate with each other for semantic representation.The findings show that Both ABCs and CBCs attach strategic significance to metaphorical representation of corporate identity,whose different frequency and distribution of concrete metaphors in the semantic field THE BODY AND THE INDIVIDUAL in accordance with USAS demonstrates different attributes of corporate identity;that there is one shared abstract schema:BANKING CORPORATIONS ARE ORGANISMS;that while ABCs are constructed kings who enjoy highest social reputation and projected as doctors who can diagnose their own symptoms,CBCs are constructed as hunks who have saved many people's lives in emergency and projected as patients who have gone into therapy due to serious illness.The paper also offers empirical and theoretical implications for future research.展开更多
上海美丰银行(American Oriental Banking Corporation)于1918年由雷文(Frank Jay Raven)创办,该行除经营存放款等商业银行业务外,还通过美东银公司和普益地产公司将大部分资金用于地产和证券投机。随着上海房地产业衰落和美国白银政策...上海美丰银行(American Oriental Banking Corporation)于1918年由雷文(Frank Jay Raven)创办,该行除经营存放款等商业银行业务外,还通过美东银公司和普益地产公司将大部分资金用于地产和证券投机。随着上海房地产业衰落和美国白银政策影响,上海美丰银行于1935年倒闭。在清理的过程中,雷文被揭发出挪用诈骗他人存款等犯罪事实,被美国在华法院(theUnited States Court for China)判处入狱5年。归根到底,美丰银行的倒闭是金融市场的衰落和自身从事高风险投资行为导致的结果,这起事件扰乱了当时的金融秩序,也暴露了中美两国对其监管的漏洞。当今是一个经济全球化的时代,各种各样的衍生物纷拥迭至,美丰银行事件,无论给银行还是监管部门,都有许多重要的启示。展开更多
文摘The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market.In light of this,this research aims to find out what key attributes of corporate identity are projected for American banking corporations(hereinafter referred to ABCs)and for Chinese banking corporations(hereinafter referred to CBCs)in website news discourse and to highlight their similarities and differences so as to offer insight into future development.To achieve this,this research adopted monologic perspectives and two corpora were built;following MIP,a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how the three metaphors in the pyramid hierarchy(concrete metaphors,conceptual metaphors,abstract conceptual keys)collaborate with each other for semantic representation.The findings show that Both ABCs and CBCs attach strategic significance to metaphorical representation of corporate identity,whose different frequency and distribution of concrete metaphors in the semantic field THE BODY AND THE INDIVIDUAL in accordance with USAS demonstrates different attributes of corporate identity;that there is one shared abstract schema:BANKING CORPORATIONS ARE ORGANISMS;that while ABCs are constructed kings who enjoy highest social reputation and projected as doctors who can diagnose their own symptoms,CBCs are constructed as hunks who have saved many people's lives in emergency and projected as patients who have gone into therapy due to serious illness.The paper also offers empirical and theoretical implications for future research.
文摘上海美丰银行(American Oriental Banking Corporation)于1918年由雷文(Frank Jay Raven)创办,该行除经营存放款等商业银行业务外,还通过美东银公司和普益地产公司将大部分资金用于地产和证券投机。随着上海房地产业衰落和美国白银政策影响,上海美丰银行于1935年倒闭。在清理的过程中,雷文被揭发出挪用诈骗他人存款等犯罪事实,被美国在华法院(theUnited States Court for China)判处入狱5年。归根到底,美丰银行的倒闭是金融市场的衰落和自身从事高风险投资行为导致的结果,这起事件扰乱了当时的金融秩序,也暴露了中美两国对其监管的漏洞。当今是一个经济全球化的时代,各种各样的衍生物纷拥迭至,美丰银行事件,无论给银行还是监管部门,都有许多重要的启示。
