Game Analysis on Heathcliff's Behaviors in the Wuthering Heights

Wuthering Heights was an extraordinary novel in the nineteenth century,for it is very different from other contemporary novels which are reconciled with the public opinion by presenting Victorian values and tastes.It depicts a story of strong love and extreme hatred.This paper used the game theory to analyse the behaviors of Heathcliff in the Wuthering Heights.Some basic strategies and game models were used to illustrate the choices of the characters.This paper can be divided into four parts.The introduction is to introduce the novel,the description of the research approach and the definition of basic theories.It emphasizes on the introduction of basic strategies and some game models which would be used for the later analysis.The second part is to discuss the formation of Heathcliff's dual personality and analyses its causes.Heathcliff was very cruel in his revenge,but he also has a tender side in love,that is the manifestation of his dual personality.The formation of his dual personality dates back to his childhood suffering,the abnormal family environment,the pressure from long labor and finally his only love—Catherine's betrayal.The third part focuses on discussing how his dual personality affects Heathcliff's choices in the game plays with others.His tender personality affected Heathcliff's choice when facing Catherine's betrayal.He could not choose a grim strategy to totally break up with her,but choose a Tit for Tat and to combine with her after a revenge.His cruel personality made him harm other people indifferently which hide the foreshadowing for his death.The conclusion summarizes the arguments of this paper.This paper analyses from the formation of Heathcliff's dual personality,and then analyzes how his dual personality affected his choices in the game plays with others.

A Critical Discourse Analysis on the Teacher Behavioral Norms of English Training School

With a Critical Discourse Analysis approach, this essay reveals four types of discourses: discourse of examination, instruction, technology and regulation. Based on the analysis of power relation among those discourses, a vivid picture of teachers' identity at training-school has been clearly sketched. That is, teacher at training-school is a puppet acting as not only the transmitter of specific knowledge, but also the supervisor of rules and spokesman of institution.

The Influencing Factors and Inter-Group Differences for Urban Residents' Behavior of Consuming Edible Vegetable Oil

To clarify the determinant factors and inter-group differences of Chinese urban residents' edible vegetable oil consuming behavior is very important for us to understand their consumption features of edible vegetable oil,so as to guide their consuming behavior and improve China's vegetable oil industry security.In this article,urban residents of China's three traditional vegetable oil main production areas have been chosen as study objects,and multiple linear regression and one-way ANOVA have been used to do empirical analysis on the determinant factors and inter-group differences of their edible vegetable oil consuming behavior.The results indicate that the edible vegetable oil consuming behavior of urban residents from China's three traditional vegetable oil main production areas show a trend of diversification;" publicity measures"," preference evaluation"," personal characteristics" and " family characteristics" remarkably affect urban residents' edible vegetable oil consuming behavior and show obvious provincial characteristics.In addition,urban residents from different groups show differences in terms of " publicity measures" and " preference evaluation".

基于人脸识别的课堂教学行为S-T分析系统设计

提出并详细介绍了一种基于人脸识别技术的课堂教学行为S-T分析系统的设计。该系统以S-T分析法为理论基础,采用多种人脸识别算法,包括年龄检测、表情分析、姿态分析等,旨在自动识别并分析教师和学生在课堂上的行为。基于大量课堂视频数据的准备、软件系统原型的设计、深入研究课堂教学行为理论等,解决人脸识别技术的算法选型、视频关键帧的分析与因果关系模型的建立、系统运行的稳定性和界面设计等关键技术问题。通过系统性的需求分析、设计与架构、实现、评估与可视化等阶段的论述,详细展现了该系统的开发过程。

Brief Probe into College English Teachers' Phonetic Teaching Beliefs and Behavior

Pronunciation is the basic of learning a language and an important breakthrough point to promote the whole level of language.As a result,pronunciation attracted more and more attention in English teaching.However,it is still a weakness in English teaching because of the multifarious and complicated factors.A large numbers of research papers indicate that teacher is the leader and organizer of teaching activities,he or she dominants the whole process of pronunciation teaching.For example,they make decisions,design and reform the content of teaching in the classroom.What's more,teacher's beliefs can influence their teaching behaviors more than their professional knowledge,namely,teacher's phonetic teaching beliefs influence their phonetic teaching behaviors deeply.This study aims at finding out about teachers'beliefs of phonetic teaching and casting some light on the relationship between teachers' phonetic teaching beliefs and behaviors,and the causes for their inconsistency if any.

基于SICAS模型的农产品短视频内容营销研究

农产品短视频内容营销相较于传统的农产品营销方式在时长内容、互动参与及情绪调动等方面具有更突出的优势,但在二者结合的实践过程中暴露出许多问题。为改进农产品短视频内容营销提供参考,坚持以内容为核心和以顾客为导向,参考SICAS模型提出了农产品短视频内容营销策略的五个层次:构建覆盖广、反应快的需求感知网络;丰富农产品短视频异质化内容的生产渠道;依据平台特性确定差异化定位,依托平台渠道与用户进行串联;基于平台选择拓展销售渠道,优化购物体验;积极引导用户进行体验分享,做好口碑营销。

垄断分析考量消费者行为偏差的具体路径研究——基于行为经济学的视角

与新古典经济学完全理性假设不同,行为经济学视角下消费者具有有限理性、有限意志力和有限自利性,消费者会受到经营者竞争行为的影响而产生行为偏差。在数字经济背景下的市场竞争中,经营者有意利用普遍存在的消费者行为偏差实施搭售、“二选一”、自我优待等垄断行为和促成独占垄断结构。利用消费者行为偏差使得垄断行为更为隐蔽和难以解释,不利于充分保护消费者福利和维护市场公平竞争。传统反垄断执法中对行为违法性的分析建立在新古典经济学“完全理性人”的假设上,存在不适应数字经济背景和不利于保护消费者利益的局限性。理论层面,消费者行为偏差是经过研究证明的系统性理论,将其作为垄断分析的考量因素是补足传统反垄断执法局限性的有益之举;实践层面,引入消费者行为偏差来分析消费者客观行为与主观意识之联系、竞争效果,有其优势和独到之处,将其作为传统反垄断分析路径的辅助工具亦是可行之策。有鉴于此,将消费者行为偏差作为垄断分析的考量因素,有助于反垄断执法机构更好地分析经营者行为并认定其违法性。是故,建议在反垄断执法分析中引入行为经济学,考量消费者行为偏差对市场进入壁垒、行为违法性及反垄断救济措施的影响,并提出相关对策,以期实现反垄断法维护消费者福利之宗旨。

Analysis of Review Helpfulness Based on Consumer Perspective

When consumers make purchase decisions, they generally refer to the reviews generated by other consumers who have already purchased similar products in order to get more information. Online transaction platforms provide a highly convenient channel for consumers to generate and retrieve product reviews. In addition, consumers can also vote reviews perceived to be helpful in making their decision. However, due to diverse characteristics, consumers can have different preferences on products and reviews. Their voting behavior can be influenced by reviews and existing review votes. To explore the influence mechanism of the reviewer, the review, and the existing votes on review helpfulness, we propose three hypotheses based on the consumer perspective and perform statistical tests to verify these hypotheses with real review data from Amazon. Our empirical study indicates that review helpfulness has significant correlation and trend with reviewers, review valance, and review votes. In this paper, we also discuss the implications of our findings on consumer preference and review helpfulness.

森林康养消费意愿—行为与服务质量期望—感知调查及差距分析

基于对森林康养实际消费者问卷调查,发现森林康养消费者消费意愿—行为差距和森林康养服务质量期望—感知差距,根据差距分析提出以需求为导向的森林康养供给侧改革方向。研究表明,森林康养消费意愿强烈,森林康养潜在市场空间巨大,在消费次数、消费金额和消费时长等方面均远未达到消费者的预期,可以成为森林康养产业发展的增长点。配套设施、管理服务的期望—感知差距最大,因此,完善配套设施、提升管理服务成为森林康养项目重点改进方向。应从丰富自然资源多样性着手减少自然生态类因素的期望—感知差距,提高康养项目体验性与多样性,为消费者提供高性价比的森林康养产品,重点提升消费者的身心愉悦感。

基于迁移学习和D-S理论的网络异常检测

对于分布不同或分布相似的未知类型的网络攻击,目前的异常检测技术往往不能达到预期的效果。针对上述问题,研究了一种基于迁移技术和D-S证据理论的网络异常检测方法。首先用迁移学习方法对已知网络攻击进行建模,此模型在构建时考虑了不同分布的异常攻击间的差异;然后用其训练得到的分类器对未知的网络行为进行分析,结合D-S证据理论,可以检测出分布不一致的未知攻击类型。实验结果表明,该方法泛化了传统的网络异常检测技术,对未知的网络异常有着较高的检测率。

基于D-S证据理论的地下洞室作业人员安全行为评价

为系统地评价地下洞室作业人员安全行为水平,综合运用集对分析和D-S证据理论,提出一种基于D-S证据理论的作业人员安全行为评价方法。首先,分析了影响作业人员安全行为的因素,构建包括作业人员安全素养、生理因素、心理因素、作业技术等4个一级指标及16个二级指标的综合评价指标体系,并将安全行为等级划分为4级;其次,采用集对分析处理二级指标的不确定性,产生基本信度分配函数(BPA);然后,利用D-S证据理论,融合一级指标的BPA,产生最终安全等级隶属度;最后,结合最大隶属度原则和信任准则,确定地下洞室作业人员安全行为等级。以某水电站引水隧洞开挖工程为例,确定该工程中作业人员行为安全等级为z2级,即一般安全,符合工程实际。

文创商业综合体的空间消费吸引特征研究——以诚品书店苏州店为例

基于消费者行为视角,选取“诚品书店苏州店”为研究对象,运用社会网络分析方法研究了文创主题类商业综合体中消费者的空间使用特征。研究结果表明:文创主题类、部分餐饮类店铺和公共空间在诚品商场中消费吸引力高,位于高层时可有效增强整个商场的消费吸引价值,其他类型店铺的消费吸引力一定程度上会受此类店铺的影响。因此在文创类商业空间布局时,将不同消费吸引力的店铺进行组合配置,强化各店铺影响关联的同时提高其他店铺的消费吸引力,达到商场整体体验效益与消费效益的不断优化。

可视化数据分析在广告色彩策略优化中的应用

随着数字媒体技术的快速发展,广告行业面临前所未有的竞争压力,如何在海量信息中吸引消费者的注意力成为关键。色彩作为广告设计的重要元素之一,对广告的吸引力和传达品牌信息的能力有着显著影响。然而,色彩策略的制定依赖于设计师的经验和个人直觉,缺乏科学的数据支持。本文探讨将可视化数据分析应用于广告色彩策略优化的可能性,以期通过数据驱动的方法提升广告效果。

大学生网络电信诈骗防范意识现状及诱发机制研究——以消费行为与心理状态为切入点

当青年大学生被消费主义虚幻的幸福感所引诱时,其消费观、价值观逐渐被禁锢于符号化的消费秩序中,此时防范意识较弱的他们很容易成为不法分子企图作案的锁定对象。通过交叉列联分析结果可以看出,受骗经历与消费习惯、焦虑程度都存在显著的相关关系,而防骗宣讲接受态度与受骗经历并未呈现出显著的相关关系。在此基础上,结合对受骗群体的深度访谈来探索大学生受骗行为的诱发机制:伴随信用杠杆的加持,财务困境、情感割裂带来的焦虑感迫使大学生急功近利、放松警惕,早已精准布局的骗子乘虚而入,将其风险防护墙一举攻破,完成了从“萌发”到“催化”再到诈骗“事实产生”的整个过程,而且诈骗行为可能会进一步导致群体“传染性”与受害者焦虑加剧。为此,预防高校电信诈骗的根本在于改善青年大学生不合理的消费习惯,提高他们对心理状态与情绪调节的自主性与自控力,增强安全防范意识,阻断被害行为的发生和继续。

基于顾客认知的新能源汽车购买意愿影响因素研究

为提高新能源汽车顾客认知度,推动产业发展。从顾客认知视角,首先建立包含感知易用等8个潜变量的模型并提出假设,然后通过因子分析验证影响因素设计的合理性,最后利用相关性分析和多元线性回归方法验证了初始假设模型的可行性。研究结果表明,感知易用、感知娱乐、服务质量、品牌口碑、营销策略正向影响消费意愿,其中,营销策略影响程度最大,其影响因子为0.417;感知成本、感知风险反向影响消费意愿,其中,感知风险影响程度较大,其影响因子为0.905。

直播情境下家具类商品消费者行为影响机制探析

短视频App在影响人们生活方式的同时,也在重塑着消费者在线购物行为。选择S-O-R消费者决策模型,通过对59名在抖音直播间购买家具类商品的典型消费者进行访谈资料收集,并结合专家焦点小组访谈,探究影响消费者行为产生的核心概念及作用机制。结果表明,直播吸引力及主播专业性是影响消费者购买行为的外部刺激因素;消费者接受外部信息刺激后产生的内在情感变化,包括观看家具类商品直播的直播沉浸感、消费获利感、产品价值感和交互愉悦感会进一步影响消费态度,最终引发消费行为。此外,信息质量、主播魅力具有触发上述外部刺激因素及内在情感变化的中介作用。对消费者行为影响机制的分析,可加深对消费者在直播情境下购买家具类商品行为的理解,为商家提高家具类产品直播购买效果提供参考。

基于大数据的旅游者共享住宿消费行为特征提取方法

针对主/客体特征数据划分效果不佳且关键特征提取耗时较长的问题,提出基于大数据的旅游者共享住宿消费行为特征提取方法。基于数据清洗、数据采样以及特征预处理结果,设置消费主体关键数据集。选用大数据技术中的数据挖掘技术,设定基于大数据的客体关键特征聚类方法。应用误差平方法,对数据挖掘结果进行评价,并引用蚁群算法,构建共享住宿消费行为特征提取流程,融合提取主/客体关键特征。实验结果表明:此方法的消费行为特征数据划分效果较高且消费行为特征提取耗时较短,可有效分析消费者偏好,为推动旅游者共享住宿经济发展提供新思路。

基于IPA分析法的体育专业大学生智能可穿戴设备消费行为研究

将IPA分析法应用到体育专业大学生智能可穿戴设备消费行为中开展研究,结果表明:(1)各维度配对样本T检验P值均小于0.01,总体维度P值小于0.01,均值差(P-I)<0,说明体育专业大学生对智能可穿戴设备的重要性认知与满意度之间差异显著并且表示不满意。(2)耐摔、售后服务态度等10项评价因子处于继续保持区;打折活动、外观个性化等7项评价因子处于供给过渡区;材质、睡眠监测2项评价因子处于低优先改善区;电量维持、关节防护监测等6项评价因子处于重点改善区。在此基础上,本文对需要重点改善的维度和因子提出改进建议,旨在为智能可穿戴设备供应链、企业及相关研究机构提供参考。

基于消费者行为分析的供应链响应速度优化

基于消费者行为分析的供应链响应速度优化,能根据消费导向思维动态化地开展供应链管理决策,为企业产品销售时效的提升奠定良好根基。新时期企业基于消费者行为分析的供应链优化,要基于供应链管理结构松散与数据评估能力不足等相关问题的探究,运用一体化供应链管理平台建设、完善产品销售数据评估体系等举措,持续做好提升企业供应链响应速度的强化,为企业保持良好供应链管理时效做好充分铺垫,提升新时期企业供应链面向消费端的管理衔接紧密性。

一种基于Logistic回归的银行保险消费行为影响因素分析与预测

运用Logistic回归方法分析了银行保险消费行为的影响因素,并构建了预测模型,然后利用保留样本进行了实证检验.通过对样本数据过离散、空单元、多元共线性、特异值、特殊影响案例的诊断,以及对模型的拟合程度和预测效果的检验,验证了所构建的模型具有较好的拟合程度和预测效果.