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Construction of Value-Creation Oriented Carbon Assets Management System of Oil Companies
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作者 Zhu Bin Zhang Yifei Su Yue 《China Oil & Gas》 CAS 2024年第3期42-53,共12页
As climate change draws more attention globally,the development of low-carbon economy has become an inevitable choice for mankind to achieve sustainable development.The increasingly strict control of carbon emission i... As climate change draws more attention globally,the development of low-carbon economy has become an inevitable choice for mankind to achieve sustainable development.The increasingly strict control of carbon emission is making carbon emission rights a scarce resource and endowing the rights with the attributes of assets and commodities.China has announced the goal of“carbon emission peaking before 2030 and carbon neutralization before 2060”.Responding to this goal,as major carbon emitters,oil companies play the role of a driving force for green and low-carbon development.Carbon assets management is a key path for oil companies to achieve emission reduction goals and low-carbon transformation.However,the carbon assets management of China’s oil companies is still in the initial stage,with the system and regulations not yet sound,and the management process not yet closed loop.First the modes and experiences of carbon assets management in major international oil companies is introduced.Then the objective logical relationship and linkage laws between carbon assets management and enterprise value creation are comprehensively analyzed by integrating the basic theories of economics and management.On this basis,a value-creation oriented carbon assets management system for oil companies is constructed,mainly covering aspects such as enterprise strategy,control mechanisms,carbon inventory,and management modes. 展开更多
关键词 COMPANIES assets integrating
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Research on Audit Risks in the Recognition of Data Assets on Financial Statements
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作者 Xia Xiao 《Proceedings of Business and Economic Studies》 2024年第5期81-88,共8页
This paper explores the audit risks associated with the recognition of data assets on financial statements,focusing on the complexities arising from their replicability,unique valuation patterns,and contextual depende... This paper explores the audit risks associated with the recognition of data assets on financial statements,focusing on the complexities arising from their replicability,unique valuation patterns,and contextual dependencies.It identifies major misstatement risks at both the financial statement and assertion levels,including the potential for management to exaggerate data asset values,uncertainties in valuation methods,and deficiencies in data governance and internal controls.Additionally,auditors’lack of professional knowledge and inappropriate audit methods can lead to inspection risks.The paper emphasizes the urgent need for enhanced accounting standards for data assets,effective guidelines for their recognition and measurement,and robust internal controls.Furthermore,it advocates for the exploration of effective valuation methods and the incorporation of advanced technologies,such as big data and AI,into auditing practices.By improving auditor training and methodologies,organizations can better manage the inherent risks associated with data asset auditing. 展开更多
关键词 Audit risks Data assets RECOGNITION DISCLOSURE
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A Study on the Internal Control and Countermeasures of Fixed Assets in Private Universities:A Case Study of N College
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作者 Guirong Ma Lili Ma 《Proceedings of Business and Economic Studies》 2024年第4期86-92,共7页
Fixed assets in universities occupy an important position in university management due to their wide coverage and large amount of money.Due to insufficient funding supply,private universities mainly focus on the alloc... Fixed assets in universities occupy an important position in university management due to their wide coverage and large amount of money.Due to insufficient funding supply,private universities mainly focus on the allocation and utilization of fixed assets,which reflects the overall characteristics of cautious allocation,maximum utilization,and delayed elimination in the actual management of fixed assets.This article aims to conduct research and analysis on the entire lifecycle process of the allocation,use,and disposal of fixed assets in private universities,summarize the problems existing in the internal control of fixed assets in private universities,and propose corresponding countermeasures and suggestions in a targeted manner. 展开更多
关键词 Private universities Fixed assets Internal control and countermeasures
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Factors Influencing Employees on Compliance with Cybersecurity Policies and Their Implications for Protection of Information and Technology Assets in Saudi Arabia
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作者 Sami Saad Alsemairi 《Intelligent Information Management》 2023年第4期259-283,共25页
In the current digital era, it is difficult to preserve the confidentiality, integrity, and availability of an organization’s information and technology assets against cyber attacks. Organizations cannot rely solely ... In the current digital era, it is difficult to preserve the confidentiality, integrity, and availability of an organization’s information and technology assets against cyber attacks. Organizations cannot rely solely on technical solutions for defense, since many cyber attacks attempt to exploit non-technical vulnerabilities such as how well employees comply with the organization’s cybersecurity policies. This study surveyed 245 randomly selected employees of government organizations in the Kingdom of Saudi Arabia with an electronically distributed questionnaire about factors that influence employees’ compliance with cybersecurity policies. The study found that ethical factors had the most influence on employee compliance with cybersecurity policies, followed in decreasing order of influence by legislative factors, technical factors, and administrative factors. 展开更多
关键词 Cybersecurity Policies COMPLIANCE PROTECTION Information and Technology assets
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Voluntary national standards for classification and codes of assets released
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《China Standardization》 2023年第2期10-10,共1页
The Standardization Administration of China(SAC)has published a newly revised voluntary national standard,GB/T 14885-2022,Basic classification and codes of fixed assets and other assets.Supported by SAC and organized ... The Standardization Administration of China(SAC)has published a newly revised voluntary national standard,GB/T 14885-2022,Basic classification and codes of fixed assets and other assets.Supported by SAC and organized by the Ministry of Finance,it took 3 years to complete the revision of GB/T 14885,which adopted the opinions of all sectors of society and industry administrative departments. 展开更多
关键词 assets Basic revised
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Research on Carbon Assets Management of Energy Group
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作者 Xing Yue He Xi Sun Wenjuan 《China Oil & Gas》 CAS 2023年第2期28-33,共6页
Nowadays,the carbon markets in the world have increasingly matured and carbon trading have flourished in China.In the framework of carbon trading,the carbon emission right has become a tradable special commodity,and i... Nowadays,the carbon markets in the world have increasingly matured and carbon trading have flourished in China.In the framework of carbon trading,the carbon emission right has become a tradable special commodity,and it has financial feature and asset feature.Relying on the business entities,carbon assets management joins up the virtual carbon emission right,financial capital and real economy,restructures existing carbon resources of enterprises and impacts the current international economic pattern.At present,however,the carbon assets management systems and market rules of our country remains to be perfect.How to increase the efficiency of carbon asset management,how to further improve the carbon management,how to further improve the carbon asset management method and mechanism have become the common issue of China’s academia and practice. 展开更多
关键词 TRADING assets COMMODITY
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Research on Integrating Data Assets Into Accounting Discipline System
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作者 JIN Fan 《Journal of Modern Accounting and Auditing》 2023年第4期101-112,共12页
As data is incorporated into production factors,the Accounting discipline should intensively study the new data asset.Starting from the analysis of the value attribute,right attribute,and relationship attribute of the... As data is incorporated into production factors,the Accounting discipline should intensively study the new data asset.Starting from the analysis of the value attribute,right attribute,and relationship attribute of the data,it is found that under certain conditions,the data has complete Accounting attributes and can be included in the assets.The Accounting discipline shall establish the research direction of Data Asset Accounting and focus on the research,including the recognition and measurement of data assets,the value evaluation of data assets,information disclosure,and Data Asset Accounting standards.Data assets are facing the major challenge of integrating into the Accounting discipline.We can carry out the Accounting professional reform and textbook construction facing the practice of data assets management from the aspects of theoretical construction,talent training,and industry research cooperation. 展开更多
关键词 data assets Accounting discipline Accounting attribute
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Analysis of Students’ Preferences and Engagement with Mobile Games: A Study of Game Assets and Colour Impact
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作者 Venance Saho Zoh Tiémoman Koné Yao Konan 《Open Journal of Applied Sciences》 2023年第12期2211-2222,共12页
Mobile games are gaining in popularity among students, although the factors driving engagement remain poorly understood. This study, conducted among 378 students studying for a Bachelor’s degree in Computer and Digit... Mobile games are gaining in popularity among students, although the factors driving engagement remain poorly understood. This study, conducted among 378 students studying for a Bachelor’s degree in Computer and Digital Sciences at the Université Virtuelle de Côte d’Ivoire, explores the influence of game assets and colours on player engagement. Using an online questionnaire, the study identified students’ gaming preferences and their perception of colours. The results show that the key elements most favoured by students are graphics, sound design, the game system, narrative, interactivity and accessibility. What’s more, colour plays a decisive role in their preferences and commitment to educational mobile games. 展开更多
关键词 ENGAGEMENT Game assets COLOUR Mobile Games
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The Mechanism of Internet Finance on the Assets and Business of Commercial Banks in China
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作者 ZHAN Zhimin CHEN Haiyan 《Management Studies》 2023年第5期281-293,共13页
Internet finance has structural impact and market impact on commercial banking.Various forms of Internet finance such as third-party payment,crowdfunding,P2P lending,and internet money funds have emerged.Due to their ... Internet finance has structural impact and market impact on commercial banking.Various forms of Internet finance such as third-party payment,crowdfunding,P2P lending,and internet money funds have emerged.Due to their low cost,high efficiency,and diversification characteristics,an increasing number of people are utilizing Internet finance for their businesses.This trend significantly affects traditional commercial banking operations and presents challenges.In order to gain competitive advantages through Internet finance,this paper explores how commercial banks can leverage their traditional business models.It introduces the concept,model,and characteristics of Internet finance;analyzes the importance of asset management for commercial banks;examines the influence of Internet on commercial bank’s asset management;finally proposes countermeasures for the development of Internet finance.It is advocated that commercial banks should actively explore the road of“structured finance”with all-round structural reform in the future. 展开更多
关键词 internet finance commercial bank asset business
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Measure the Unmeasurable? Intangible Assets as the Major Strategic Keys of Enterprises, Their Contribution, Difficulties and Proposals for Reliable Financial Statements
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作者 Gkinoglou Emmanouil Ginoglou Dimitrios 《Chinese Business Review》 2017年第12期594-608,共15页
It is a common belief, for the last two decades, that we can observe the transformation of the intemational economy, from industrial to knowledge economy. In a continuous changing economy, the main advantage the compa... It is a common belief, for the last two decades, that we can observe the transformation of the intemational economy, from industrial to knowledge economy. In a continuous changing economy, the main advantage the companies have is not the buildings, the machines, the trucks, or the total equipment. The strategic key of a company today is the capital that cannot be copied easily, that is not disclosed and is not tangible, the intellectual capital of the company. The intangible assets can be characterized as those without physical appearance and the value of which is limited by the rights and anticipative benefits that possession confers upon the owner. The expansion of companies into foreign markets presupposes the aggregation of financial information that includes non-homogeneous elements. The purpose of this paper is to examine the framework of identification, as well as the disclosure requirements of brand names as they have been set by several articles of Commercial Law and recognized by professional accounting institutions. Emphasis will be given to analyzing existing accounting recognition and measurement, and proposals worldwide. In conclusion, this study indicates the accounting problems of definition, measurement, and disclosure of the majority of these intangible assets to users of financial statements of the company. Despite all the difficulties, this property of the company must in some way be measured and disclosed to lead to more reliable financial statements. The proposals of this paper, will help the accounting community to solve this major problem. 展开更多
关键词 ACCOUNTING intangible assets measurement of intangible assets intellectual capital brand name intellectual capital R&D IFRS
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Fast Fourier Transform of Multi-Assets Options under Economic Recession Induced Uncertainties
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作者 Philip Ajibola Bankole Olabisi O. Ugbebor 《American Journal of Computational Mathematics》 2019年第3期143-157,共15页
A Fast Fourier transform approach has been presented by Carr & Madan (2009) on a single underlying asset. In this current research paper, we present fast Fourier transform algorithm for the valuation of Multi-asse... A Fast Fourier transform approach has been presented by Carr & Madan (2009) on a single underlying asset. In this current research paper, we present fast Fourier transform algorithm for the valuation of Multi-asset Options under Economic Recession Induced Uncertainties. The issue of multi-dimension in both finite and infinite case of Options is part of the focus of this research. The notion of economic recession was incorporated. An intuition behind the introduction of recession induced volatility uncertainty is revealed by huge volatility variation during the period of economic recession compared to the period of recession-free. Nigeria economic recession outbreak in 2016 and its effects on the uncertainty of the payoffs of Nigeria Stocks Exchange (NSE) among other investments was among the motivating factors for proposing economic recession induced volatility in options pricing. The application of the proposed Fast Fourier Transform algorithm in handling multi-assets options was shown. A new result on options pricing was achieved and capable of yielding efficient option prices during and out of recession. Numerical results were presented on assets in 3-dimensions as an illustration taking Black Scholes prices as a bench mark for method effectiveness comparison. The key findings of this research paper among other crucial contributions could be seen in computational procedure of options valuation in multi-dimensions and uncertainties in options payoffs under the exposure of economic recession. 展开更多
关键词 Fast Fourier Transform (FFT) Multi-assets Finite and Infinite Dimension of assets Economic RECESSION VOLATILITY Change European OPTIONS
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Evaluation of Biological Assets: Problems and Solutions 被引量:1
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作者 Sarmite Rozentale Maira Ore 《Journal of Modern Accounting and Auditing》 2013年第1期57-67,共11页
The chief production elements of an agricultural enterprise are its biological assets and the choice and practical application of the evaluation methods, as the assets directly affect many aspects: decision making of... The chief production elements of an agricultural enterprise are its biological assets and the choice and practical application of the evaluation methods, as the assets directly affect many aspects: decision making of economic character by the financial statement user, indicators of financial operation analysis, inter-comparison of sector enterprises, assessment of the company value and taxes on its economic activity, and statistical data of the agricultural sector. The authors have used the discounted cash flow (DCF) as an alternative method and a model of system dynamics. Such a system dynamics method has not been used for assessment of biological assets so far. In the operating process, the company acquires or loses possession of the resources. It is vital to analyze the resources to see whether they comply with the concept of the assets and the terms of recognition. It is necessary for the same company as well as for external users of financial statements to get true information about the business and the value of money. Biological assets may be recognized in the company's accounting only when it is predictable that future benefits associated with these assets will flow into the enterprise. It is also important that the fair value or the cost can be measured reliably. 展开更多
关键词 biological assets assessment methods fair value
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Theoretical analyses of stock correlations affected by subprime crisis and total assets: Network properties and corresponding physical mechanisms
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作者 Shi-Zhao Zhu Yu-Qing Wang Bing-Hong Wang 《Chinese Physics B》 SCIE EI CAS CSCD 2019年第10期609-621,共13页
In the field of statistical mechanics and system science, it is acknowledged that the financial crisis has a profound influence on stock market. However, the influence of total asset of enterprise on stock quote was n... In the field of statistical mechanics and system science, it is acknowledged that the financial crisis has a profound influence on stock market. However, the influence of total asset of enterprise on stock quote was not considered in the previous studies. In this work, a modified cross-correlation matrix that focuses on the influence of total asset on stock quote is introduced into the analysis of the stocks collected from Asian and American stock markets, which is different from the previous studies. The key results are obtained as follows. Firstly, stock is more greatly correlated with big asset than with small asset. Secondly, the higher the correlation coefficient among stocks, the larger the eigenvector is. Thirdly, in different periods, like the pre-subprime crisis period and the peak of subprime crisis period, Asian stock quotes show that the component of the third eigenvector of the cross-correlation matrix decreases with the asset of the enterprise decreasing.Fourthly, by simulating the threshold network, the small network constructed by 10 stocks with large assets can show the large network state constructed by 30 stocks. In this research we intend to fully explain the physical mechanism for understanding the historical correlation between stocks and provide risk control strategies in the future. 展开更多
关键词 complex networks total assets SUBPRIME CRISIS STOCK CORRELATIONS
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Application of Artificial Neural Networks to the Classification of Coal Reserve Assets
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作者 WANG Guangcheng LI Xiangyi LI Thongxue(Resources Engineering School, USTB, Beijing 100083, China) 《International Journal of Minerals,Metallurgy and Materials》 SCIE EI CAS CSCD 1997年第4期1-4,共4页
Using the classification results by the fuzzy clustering models as the basis for choosing the choosing patterns, a feed forward networks model for classification is given. Remarkable success was achieved in training t... Using the classification results by the fuzzy clustering models as the basis for choosing the choosing patterns, a feed forward networks model for classification is given. Remarkable success was achieved in training the networks to learn the patterns and in classifying the coal reserve assets. The results show that the neural network approach for classification has some advantages such as stability and reliability. 展开更多
关键词 coal reserve assets neural networks TRAINING CLASSIFICATION
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An Empirical Study of the Relationship between the Fixed Assets Investment and Urban-rural Income Gap during the Transition Period
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作者 Yingliang ZHANG Xingxi LIU +1 位作者 Fang YANG Yongbin GUAN 《Asian Agricultural Research》 2014年第5期11-17,21,共8页
As the gap in income between urban and rural residents bigger and bigger,based on the data from 1978 to 2007,this paper makes an empirical study of the dynamic relation between the fixed assets investment and the diff... As the gap in income between urban and rural residents bigger and bigger,based on the data from 1978 to 2007,this paper makes an empirical study of the dynamic relation between the fixed assets investment and the difference in income between urban and rural residents. The outcome from the study indicates a long-term balance exists between the investment rate of the fixed assets and the difference in income between urban and rural residents. A short-term deviation from the balance can be adjusted through long time. To a certain extent,city-oriented fixed assets investment policy is the main cause of the big gap in income between urban and rural residents. The big gap in income between urban and rural residents in turn reinforces their social status,thus further strengthening the city-oriented instead of countryside-oriented fixed assets investment policy. Based on that,this paper puts forward some suggestions on adjusting the fixed assets investment policy so as to shorten the difference in income between urban and rural residents and realize the goal of harmonious development between city and countryside. 展开更多
关键词 Fixed assets INVESTMENT INCOME gap BETWEEN urban a
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Developmental assets and age of first sexual intercourse among adolescent African American males in Mobile, Alabama
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作者 Shannon Talbott Jessica W. Henderson +2 位作者 Linda Stonecipher John Bolland Brad Lian 《Health》 2013年第6期26-32,共7页
Background and Aims: Younger age at first sexual intercourse is associated with a variety of adverse health outcomes. We aimed to gain a clearer understanding of a wide range of individual, family and social factors t... Background and Aims: Younger age at first sexual intercourse is associated with a variety of adverse health outcomes. We aimed to gain a clearer understanding of a wide range of individual, family and social factors that may influence sexual behavior of children and adolescents. Specifically, we examined the relationships of developmental assets with age of first sexual intercourse among a large sample (n = 1061) of adolescent African American males living in low-income neighborhoods in Mobile, Alabama. Methods: Using the Developmental Asset Model as a theoretical guide, we selected variables from adolescent survey data and conducted logistic regression analysis to determine predictors of early age of first sexual intercourse. Results: Nearly one half (49%) of the male survey participants reported that they first had sexual intercourse at the age of 12 or younger. The total number of assets was the strongest predictor of later age (13 years old or later) of first sexual intercourse (OR 1.49, 95% CI = 1.09, 2.04), followed by decision-making skills (OR 1.40, 95% CI = 1.04, 1.86), and positive view of the future (OR 1.36, 95% CI = 1.02, 1.74). Conclusion: There are several developmental assets related to the age of first sexual intercourse. This study found support for the Developmental Asset Model as a framework for promoting sexual and overall adolescent health. Recommendations for asset-building among this population are discussed. 展开更多
关键词 DEVELOPMENTAL assets ADOLESCENCE Sexual Behavior AFRICAN American Males
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Youth gender differences in alcohol use: A prospective study of multiple youth assets and the neighborhood environment
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作者 Roy F. Oman Eleni L. Tolma +1 位作者 Sara K. Vesely Cheryl B. Aspy 《Open Journal of Preventive Medicine》 2013年第2期219-228,共10页
Research has identified factors (assets) that protect youth from engaging in risk behaviors including alcohol use. Very little research has examined asset/nonuse of alcohol associations by youth gender or determined i... Research has identified factors (assets) that protect youth from engaging in risk behaviors including alcohol use. Very little research has examined asset/nonuse of alcohol associations by youth gender or determined if asset/nonuse of alcohol associations are influenced by the neighborhood environment. The purpose of the study was to determine if multiple youth assets and neighborhood factors are differentially associated with youth nonuse of alcohol by gender. Method: Five waves of data were collected annually from households (N = 1111) randomly selected to participate in the Youth Asset Study. Seventeen assets and 6 neighborhood factors assessed at waves 1 - 4 were analyzed longitudinally using marginal logistic regression to predict nonuse of alcohol at waves 2 - 5. Results: Sample mean age was 14.3 years, 52% female;39% white, 28% Hispanic, 23% African-American, and 9% other. Numerous assets were prospec- tively associated with alcohol nonuse for females (12 assets) and males (16 assets). Three assets were significantly more protective from alcohol use for males compared to females. Final modeling indicated that three assets were protective from alcohol use for both genders and that one asset was protective only for males. There were no significant associations between the neighborhood variables and nonuse of alcohol, and the neighborhood variables did not influence the asset/nonuse of alcohol associations. Conclusions: Youth assets appear to protect both genders from future alcohol use but males may benefit even more from asset-building prevention programming. Youth alcohol use and alcohol nonuse/asset associations may not be influenced by the neighborhood environment. 展开更多
关键词 YOUTH TOBACCO USE YOUTH assets GENDER Analyses NEIGHBORHOOD Environment
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Analysis of Factors Influencing the Turnover Efficiency of Quick Assets in Agricultural Companies
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作者 ZOU Ling-li JIA Xian-wei 《Asian Agricultural Research》 2012年第11期1-5,共5页
We select 34 representative agricultural listed companies as the study object,to analyze the characteristics of quick assets in agricultural companies.The ratio between quick assets and total assets roughly displays n... We select 34 representative agricultural listed companies as the study object,to analyze the characteristics of quick assets in agricultural companies.The ratio between quick assets and total assets roughly displays normal distribution,with the peak value up to 40%;the distribution figure shape of the ratio between quick assets and liquid asset displays normal distribution,with the peak value up to 63%.Taking the case of typical agricultural company,Yuan Longping High-Tech Agriculture Co.,Ltd.,we analyze the factors influencing turnover of quick assets,and the main factors influencing the turnover of quick assets in agricultural companies are monetary funds and receivables.We establish the multiple linear regression model,and draw the conclusion that the turnover efficiency of quick assets is significantly affected by the ratio between cash assets and income,turnover rate of receivables,and quickness ratio. 展开更多
关键词 AGRICULTURAL COMPANIES Quick assets TURNOVER effic
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Relationship analysis between livelihood assets and livelihood strategies:A Heihe River Basin example
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作者 Fang Su HaiYang Shang 《Research in Cold and Arid Regions》 2012年第3期265-274,共10页
The security and quality of the livelihood of farmers is of paramount concern in rural areas of China. Livelihood stability would force the related polity to act coordinately while eradicating poverty and promoting re... The security and quality of the livelihood of farmers is of paramount concern in rural areas of China. Livelihood stability would force the related polity to act coordinately while eradicating poverty and promoting resource sustainability. For this study, the livelihood approach was used as a framework of analysis that is based upon Sustainable Livelihoods Framework, the core of which is livelihood assets. Livelihood capitals provide substantial contributions to the well-being of numerous rural dwellers. However, the level and degree of reliance on livelihood capital differ across households. Factors that contribute to the economic reliance of households on a particular economic activity in general and on livelihood capital in particular may vary depending upon the type of resource endowment, household demographic, and economic characteristic as well as exoge- nous factors such as markets, prices, policies, and technologies. This study identifies factors that influence a household's live- lihood strategy choice with a particular focus on livelihood assets. The study applies a preliminary investigation concerning the relationship between livelihood assets and livelihood strategies, that is, the allocation of assets. Environmentally augmented household livelihood assets were collected from 300 sample households within the Heihe River Basin. Results show that physical assets possess a maximum value (0.609) for farmers and human assets possess a relatively high value (0.516) fol- lowed by social assets (0.354). Besides, financial and natural assets possess relatively low values (0.286 and 0.241, respec- tively). An increment of one unit should reduce the occurrence of choosing non-agricultural activities for natural capital while an increment of one unit should increase the occurrence of choosing non-agricultural activities for financial capital, while other variables remain constant. Governments, therefore, should enhance funding and technological support to achieve livelihood diversity and strengthen the facility of farmers by way of establishing relevant polity. It would enable farmers and provide themselves with the ability and asset reserves to transition from agricultural production to secondary and tertiary industries in order to improve the livelihood of farmers overall. 展开更多
关键词 sustainable livelihood livelihood assets livelihood strategies analytical hierarchy process
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Research on the Path to Creating Home Gardening Brand Assets Based on Customers——A Case Study of Hongyue Garden Maker
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作者 Jinnan SUN Yueli ZHANG +4 位作者 Zhiwei CAI Yuhui YAN Shouyao WANG Zaiqiang WANG Jinsong CHEN 《Asian Agricultural Research》 2017年第12期1-6,共6页
In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct ... In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct coding analysis step by step on the data,establish the brand asset creation path model consisting of some main dimensions including " brand salience"," brand performance"," brand image"," brand judgment"," brand feeling",and " brand resonance",and reveal the interaction and logical relationship between the above dimensions,so as to provide theoretical support for the asset creation of many kinds of home gardening and other brands. 展开更多
关键词 Home gardening Brand assets Asset creation Grounded theory Path model
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