Research on Narrative Design of Creative Products Based on Regional Cultural Elements

The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.

A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

Design Strategies of Cultural and Creative Products Based on Regional Culture

Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.

Research on the Development of Cultural and Creative Products in Jingzhou Museum

Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.

Application and Research of Huashan Rock Paintings in Cultural and Creative Products

Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.

Refinement and Drawing Lessons from Traditional Chinese Cultural Elements for Cultural and Creative Product Design

Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

莫高窟壁画文创产品转喻设计方法研究

立足当下国内各区域文旅发展需求,构建文创产品转喻设计创新方法,促进多样化设计方案生成,并满足消费者对文创产品的深度文化体验和情感共鸣需求。通过内涵外延传承说的类层级结构的建立,挖掘、构建文化目的域内涵项与外延项两者间的传承关系;通过转喻映射三层级的建立,得出产品源域的多个映射结果,最终产生多样化的设计方案,并应用于莫高窟文创产品设计实践中。在转喻认知相邻逻辑视角下建立的“用户”“文化”“文创产品”多路径认知关联,为用户深度认知莫高窟文化提供了新的思路与方法。

用户体验视角下的文创产品互动设计研究

目的 基于用户体验视角探究文创产品的设计,尤其是探索文创产品的互动性设计策略,以优化文创设计,创造能更符合用户需求、更好地满足用户体验的产品。方法 采用文献资料法对当前用户体验视角下的文创产品研究现状展开研究,并采用案例法进一步了解基于用户体验的文创设计成功案例,为设计提供参考。结论 用户体验包括感官体验、行为体验、情感体验、思考体验和关联体验,文创产品设计应该关注用户体验,设计符合用户需求的、具有互动性的文创产品。

“国潮”背景下文创产品的设计思路

目的分析“国潮”文化元素的特征,探究“国潮”文化元素在文创产品设计中的应用策略,为设计师提供更多的思路,从而提高文创产品设计水平,增强文化自信。方法采用文献资料法和案例法进行研究,在文化主题、形式风格和表现手法这三个方面探讨了“国潮”文化元素在文创产品设计中的应用,同时也论述了“国潮”应用的几点原则。结论文创产品设计师应该充分认识到传统文化的重要价值,在文化主题、形式风格和表现手法这三个方面借鉴“国潮”文化元素,并遵循实用性原则、时尚性原则和艺术性原则,从而提升文创产品的生命力。

基于层次分析法的崂山旅游文创设计

基于层次分析法,建立一种旅游文创产品设计流程,并将崂山旅游文化融入文创产品的设计中,发挥崂山当地文化特色,深入挖掘崂山旅游文化内涵,为旅游文创产品设计提供多元化设计思路。首先,从线上线下两方面调研崂山旅游文化,构建文化筛选评价模型并以此为参考,筛选合适的崂山旅游文化要素,然后将筛选出的文化要素用因子提取的方法进行图案提炼,并将其运用到文创产品的设计中,最后,运用模糊综合评价法对设计出的方案进行评价。建立旅游文创设计流程,完成崂山旅游文创产品设计。在崂山旅游文创产品设计中,通过运用AHP层次分析法,初步构建满足旅游文创开发的设计需要;能够更加客观完善地选取崂山道教旅游文化元素,结合当地文旅特色完成文创产品的创作,力求传播当地文化特色,是文旅产品设计的新思路。

能指与所指在革命历史建筑文创中的设计研究

革命历史建筑是我国特殊的历史文化,蕴含特殊情感镌刻其中,是建筑技术与革命文化的体现。革命历史建筑文化面临“内涵弱化、同质化严重”等困境。因此,旨在运用能指与所指符号的设计理论与方法。将地域文化、传统手工艺与革命历史建筑融合设计,纵深内涵探索,扩宽传承路径。首先,分析能指与所指在革命历史建筑旅游类文创产品属性中的物质层与精神层价值;其次,提出能指与所指在革命历史建筑旅游类文创产品设计创新探索过程:其从能指符号的外放呈现、所指符号的内核挖掘总结创新;最后,进行黑龙江革命历史建筑元素具体的设计实践。验证上述创新设计思路的可行性与有效性,可为其他革命历史建筑旅游类文创产品提供参考。

形状文法审美下的七曲山文昌文化之纹样衍生设计研究

目的为促进七曲山景区文昌文化和景区自然资源的可持续性发展,提高景区文化宣传价值和经济价值,建立景区文化自信,提出一种基于形状文法的纹样衍生设计方案。该方案既包含形状文法的秩序之美,又融合景区的自然特征,可与景区相关产品设计进行有机融合,形成特色文创产品。方法筛选、整理、分析素材,形成感性词汇。结合文昌文化特征元素及关联传统纹样设计图元因子,并运用用户感知评价、层次分析矩阵等进行图元因子排序。随后,运用形状文法设计纹样创新图案,以相关文创产品进行设计验证。结论纹样方案包含七曲山景区特征,拓展了形状文法审美外延,形成秩序与自由的对比之美。该方案可有机融合于景区文创产品设计中,从而有效宣传景区文化,提高旅游和经济价值。

基于Kano模型的中国非遗文创设计需求研究

目的 近年来,我国非物质文化遗产日益受到重视,探索中国非物质文化遗产的活态遗产传承路径和方法成为重要的研究领域。然而,目前设计师用于需求研究的工具和方法受到主观性的显著影响,因此使用定量方法来探索用户需求。方法 通过KJ法对初步访谈要素数据进行定性分析,并确定最终的一级和二级需求,使用Kano模型对分散的用户需求进行需求类型的运算和归纳。结论 形成非遗当代化的用户需求模型,并对其中各项进行了解释说明,通过需求模型的构建揭示了当代非遗文创的用户需求项和关系脉络,为非遗文创转化的设计实践过程提供一定的指导作用和借鉴价值。

基于地域文化的公共图书馆文创产品设计研究

针对当下公共图书馆文创产品发展中出现的对外特色不明、对内文化单一问题,研究其如何对外加深文化印象、对内丰富文化内涵,打造特色产品,从而推进文化传承。采用实地调研法、文献研究法和问卷调查法,考察公共图书馆文创产品实际情况、归纳公共图书馆文创产品研究文献内容和收集分析消费者对公共图书馆文创产品需求资料。提出“产品旅游化”“创意时代化”“内涵延伸化”3种设计方法。这3种设计方法可为地域文化的公共图书馆文创产品设计提供参考。

深州蜜桃主题文化资源与数字化文创产品研究

在乡村振兴背景下阐述文化与数字科技融合的意义,挖掘深州蜜桃主题文化资源的价值,对文化资源评价标准的制定进行深入研究,并运用层次分析法建立深州蜜桃文化资源因素评价指标体系,根据专家评分结果评价深州蜜桃主题文化资源的价值等级,构建深州蜜桃主题文化资源评价模型,并指出现有研究模型的不足,在此基础上,阐述深州蜜桃主题文化资源的开发路径,并分别从文创产品及其分类、数字化与文化资源相结合、开发潜力和应用案例等4个方面利用深州蜜桃主题文化资源开发文创产品,提出深州蜜桃文化资源开发的保障措施。

中国结艺术在服饰家居产品中的应用探析

中国结具有浓郁的中国文化意蕴,将其融合于时尚服饰家居产品设计具有十分重要的现实意义。文章通过查阅历史文献与寻找中国结技艺传承人,在充分了解中国结类型与美好寓意基础上,通过基础结设计、组合结设计、造型设计、色彩设计、配饰设计、材料设计、综合设计等实践方法,设计制作出的服饰家居产品既具有时尚卖点又具有中华文化内涵。研究认为:1)将不同中国结类型经过多种设计方法的处理,巧妙地融入到服饰家居产品设计中,可以形成时尚前卫的中国风产品,还能提升中国结的文化美誉度。2)中国结融入服饰家居的设计是具有生命力的传承,是中国结文化保护的最好举措。对中国结技艺融入市场化的探索,旨在带动相关同仁关注中国结技艺,为中国结手工技艺在现代产品设计领域中开辟了新思路。

非遗传承与现代文创计的融合发展研究

非遗传承与现代文创产品设计的融合发展是当前文化产业发展的热点和难点问题。本文通过对非遗与现代文创产品的概述,分析了非遗传承与现代文创产品设计融合发展的重要性,并进一步探讨了在这个过程中存在的问题。最后,提出了一系列具体的策略,以提高非遗传承与现代文创产品设计的融合发展的质量和水平,促进文化产业的发展和繁荣。本文旨在为推动非遗传承与现代文创产品设计的融合发展提供一些可行性的建议和参考。

浅析文创产品设计中汉字文化与优秀传统陶瓷文化相结合的正协同效应

本文探讨了汉字文化和陶瓷文化在文创产品设计中的结合。汉字和陶瓷都是中华文明的重要组成部分,具有深厚的历史渊源。文创产品设计是依靠创意人的智慧和技能,将文化资源进行创造和提升,以知识产权的形式开发高附加值产品。中国文创产品设计近年来发展迅速,但也存在一些问题,如缺乏创新、文化内涵不足等。通过研究汉字文化和传统陶瓷文化在文创产品设计中的结合,可以挖掘其独特的魅力和美学价值,推动中国文创产业的持续发展。

图像文化视角下南梁红色文创产品设计之“转向”研究

目的为南梁红色文创产品设计提供一种“图像文化”的研究视角,以及“转向”的研究思路,丰富南梁红色文化的理论内涵与实践意义,拓宽艺术设计的研究领域,进而在艺术设计实践中设计一些兼具文化内涵、审美与艺术价值的文创产品。方法运用事实与事理、理论与实践相结合的方法,以艺术设计创新的实践经验为依据,通过对南梁红色文化资源及其文创产品设计现状的分析,结合实例,探讨图像文化视角下南梁红色文创产品设计“转向”的相关问题。结果提出南梁红色文创产品设计的视觉形象之具象与抽象的提炼、视觉心理学的应用、审美性与实用性的契合、红色精神向应用场景拓展等四个“转向”策略。结论有利于南梁精神的图像呈现,能够促进红色文创产品的精准定位与多元发展,有利于中华民族造物设计地位的提升。