The year of 2011 is considered the first year of big data market in China.Compared with the global scale,China's big data growth will be faster than the global average growth rate,and China will usher in the rapid...The year of 2011 is considered the first year of big data market in China.Compared with the global scale,China's big data growth will be faster than the global average growth rate,and China will usher in the rapid expansion of big data market in the next few years.This paper presents the overall big data development in China in terms of market scale and development stages,enterprise development in the industry chain,the technology standards,and industrial applications.The paper points out the issues and challenges facing big data development in China and proposes to make polices and create support approaches for big data transactions and personal privacy protection.展开更多
This paper presents a dynamic closed-loop supply chain(CLSC)model,incorporating a manufacturer,a retailer,and an internet recycling platform(IRP),utilizing differential game theory while considering the forgetting eff...This paper presents a dynamic closed-loop supply chain(CLSC)model,incorporating a manufacturer,a retailer,and an internet recycling platform(IRP),utilizing differential game theory while considering the forgetting effect of consumers.The model encompasses factors such as the quality level of used products and Big Data marketing(BDM),comparing optimal equilibriums under decentralized and cooperative decision scenarios.To effectively coordinate the dynamic CLSC at each time point,we propose a revenue-sharing and cost-sharing(RSCS)combined contract.In addition to ensuring reasonable sharing of revenues and costs,this contract allows the manufacturer to flexibly adjust wholesale prices for final products and transfer prices for used products in order to distribute profits appropriately and achieve Pareto optimality within the CLSC system.Furthermore,our results indicate that there exists a threshold for Big Data marketing efficiency;high-efficiency BDM not only facilitates increased recycling on Internet platforms but also reduces unit recycling costs for enterprises.Interestingly,when implementing the combined contract,Big Data marketing efficiency does not impact the transfer price paid by manufacturers to Internet recycling platforms.展开更多
文摘The year of 2011 is considered the first year of big data market in China.Compared with the global scale,China's big data growth will be faster than the global average growth rate,and China will usher in the rapid expansion of big data market in the next few years.This paper presents the overall big data development in China in terms of market scale and development stages,enterprise development in the industry chain,the technology standards,and industrial applications.The paper points out the issues and challenges facing big data development in China and proposes to make polices and create support approaches for big data transactions and personal privacy protection.
基金supported by funding from National Natural Science Foundation of China under Grant Nos.72301087 and 71931009National Social Science Fund of China under Grant No.22CGL014+2 种基金Zhejiang Provincial Natural Science Foundation of China under Grant No.LQ23G010002Zhejiang Provincial Philosophy and Social Sciences Planning Project under Grant No.24NDQN007YBResearch Start-up fund of Hangzhou Normal University under Grant No.4135C50221204091.
文摘This paper presents a dynamic closed-loop supply chain(CLSC)model,incorporating a manufacturer,a retailer,and an internet recycling platform(IRP),utilizing differential game theory while considering the forgetting effect of consumers.The model encompasses factors such as the quality level of used products and Big Data marketing(BDM),comparing optimal equilibriums under decentralized and cooperative decision scenarios.To effectively coordinate the dynamic CLSC at each time point,we propose a revenue-sharing and cost-sharing(RSCS)combined contract.In addition to ensuring reasonable sharing of revenues and costs,this contract allows the manufacturer to flexibly adjust wholesale prices for final products and transfer prices for used products in order to distribute profits appropriately and achieve Pareto optimality within the CLSC system.Furthermore,our results indicate that there exists a threshold for Big Data marketing efficiency;high-efficiency BDM not only facilitates increased recycling on Internet platforms but also reduces unit recycling costs for enterprises.Interestingly,when implementing the combined contract,Big Data marketing efficiency does not impact the transfer price paid by manufacturers to Internet recycling platforms.
