Between the City and Images:An Analysis of Mainstream Media’s Paths of Constructing the Cultural Memory of a City:Taking Chengdu Radio and Television’s“Hi Chengdu”as an Example

Mainstream media play a crucial role in constructing the cultural memory of a city.This study used 319 short videos released by“Hi Chengdu,”a new media product of Chengdu Radio and Television,as samples.Based on the grounded theory,a research framework encompassing“content,technology,and discourse”was established to explore the paths through which mainstream media construct the cultural memory.Regarding content,this paper emphasized temporal and spatial contexts and urban spaces,delving deep into the themes of the cultural memory and vehicles for it.In terms of technology,this paper discussed the practice of leveraging audio/visual-mode discourse to stitch together the impressions of a city and evoke emotional resonance to create a“flow”of memory.As for discourse,this paper looked at the performance of a communication ritual to frame concepts and shape urban identity.It is essential to break free from conventional thinking and leverage local culture as the primary driving force to further boost a city’s productivity,in order to excel in cultural communication.

An Analysis on Cultural Values of Companies from China and the United States——Based on Hofstede's Cultural Dimension Theory

Nowadays, commercial competition is becoming fiercer and fiercer, and with the globalization proceeding, when a company tries to expand, promote and develop, it needs to adapt itself to the open business society while not losing its own culture. Since English has been widely used in the world, an effective and suitable English website is essential for a company to use as a kind of advertisement and publicity, where its cultural values are presented.With companies' websites as subjects and Hofstede's cultural dimension theory as the theoretical basis, this study, through text content and data analysis of company profiles,strategies and cultures, tries to find out the tendency of Chinese and American companies on the five cultural value dimensions,which is power distance, uncertainty avoidance, individualism, masculinity and long-term orientation. Accordingly, constructive suggestions are put forward to help appease and avoid misunderstandings, and promote business communication and collaboration.

An Analysis of China's Four Traditional Festivals from the Perspective of the Theory of Cultural Functions

This paper analyzes the cultural elements of China's four traditional festivals from the perspective of the Theory of Cultural Functions, which presents in detail the forming of traditional festivals, varied festival traditions and good expectations held by people toward lives. This paper is also designed with the aim to further exert the functions of traditional Chinese festivals, which as a result, will contribute to the preservation of national characters and the inheritance of national spirits.

The Application of Cultural Schema Theory in College English Teaching

Schema theory is a very important theory in L2 acquisition and plays a very crucial role in English teaching.Today,many college students feel confused in college English learning.One of the main reasons is that they lack cultural background knowledge.This article gives a brief introduction of cultural schema theory and it mainly studies how to apply cultural schema theory into college English teaching to improve college students' English skills and levels.

The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Cultural Differences Between China and the West Behind“neijuan”

Over recent years,our society has plunged into the phenomenon of“neijuan”(in English“involution”,a kind of meaningless competition).And it even becomes a social dilemma that many people are forced to make more efforts to compete for limited social resources.This phenomenon has,of course,attracted the attention of many researchers.There are many researches about“neijuan”varying from its popularity reasons and its trend to its application,but there is very little research about the cultural differences between China and the West behind this phenomenon.Therefore,based on Hofstede’s cultural dimensions theory,this paper analyses the different manifestations of“neijuan”in China and the West and explores the cultural differences between the two.

Translation on Hats in Chinese Garments from the Perspective of Susan Bassnett's Cultural Translation Theory

With the trend of political and economic globalization, the relationship between culture and language is increasingly close. In the field of translation both at home and abroad, some scholars are trying to replace traditional translation theory with cultural translation theory. Susan Bassnett, an outstanding representative of Cultural Translation School, puts forward the Cultural Translation Theory, which accords with the standards of modern translation and the development of cultural diversity. China enjoys an extensive and profound costume culture, and hat is an important part of it. Its accurate translation is of great significance to the spread of Chinese traditional culture. Based on Bassnett's Cultural Translation Theory, the translation on hats in different literary works will be analyzed to further clarify the significance of cultural equivalency in translation.

Sociodemographic characteristics, cultural biases, and environmental attitudes: An empirical application of grid-group cultural theory in Northwestern China

Natural resource-management studies have become increasingly attentive to the influences of human factors. Among these,cultural biases shape people’s responses to changes in natural resource systems. Several studies have applied grid-group cultural theory to assess the effects of multiple value biases among stakeholders on natural resource management. We developed and administered a questionnaire in the Heihe River Basin(n = 364) in northwestern China to investigate the appropriateness of applying this theory in the Chinese context of natural resource management. The results revealed various cultural biases among the respondents. In descending order of prevalence, these biases were hierarchism(46.98%), individualism(26.65%), egalitarianism(18.96%), and fatalism(2.78%), with the remaining respondents(4.67%) evidencing no obvious bias. Our empirical study revealed respondents’ worldviews and the influence of sociodemographic characteristics on cultural biases, as theoretically posited. Among the variables examined, age had a positive and significant effect across all biases except individualism. The correlation of income to all cultural biases was consistently negative. Only education had a negative and significant effect across all biases. Women were found to adhere to egalitarianism, whereas men adhered to individualism and hierarchism. Thus, grid-group cultural theory was found to be appropriate in the Chinese context, with gender, age, education, and income evidently accounting for cultural biases. Relationships between environmental attitudes and cultural biases conformed with the hypothesis advanced by grid-group cultural theory. This finding may be of value in explaining individuals’ environmental attitudes and facilitating the development and implementation of natural resource-management policies.

The Asian Dimension Reflection of Hofstede’s Cultural Theory—Based on the Consumption Cognitive Characteristics of Chinese Post-90s College Students

This article is based on Hofstede’s cultural theory,taking the post-90s college students as the research object,and through a small-scale survey method,uses the cultural conflicts of the post-90s college students’cognition of“frugality”and“consumption”to explore the characteristics of their consumption outlook.The consumption behavior of post-90s college students presents a diversified structure,lacks planning,and has short-term orientation tendencies such as light luxury and impulsive consumption.At the same time,it displays an obvious living within its means and a wait-and-see attitude towards advanced consumption,focusing on the long-term orientation of its own investment in the future.The Confucian cultural characteristics of the contradictory but complementary consumption outlook of college students born in the 1990s provide Hofstede with a new perspective beyond the long-term and short-term dualistic orientation.

On Cultural Default and Compensation in Big Breasts and Wide Hips From the Perspective of Cultural Schema Theory

Cultural schema theory proposes that when we interact with members of the same culture in certain situations, or talk about certain information with them many times, cultural schemas are created and stored in our brain, which can promote coherence between the original and target language text, thus solving the cultural default caused by the cultural differences. It is vital to make cultural compensation to different cultural schemas and to coordinate the cultural contradiction. This thesis focuses on the translation methods and strategies in Big Breasts and Wide Hips from the perspective of the cultural schema theory, which exemplifies how cultural default and compensation functions in this novel.

Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

Training theory and practice of crossing cultural awareness in college English teaching

English is the current most widely used international language of communication, with the improvement of China＇ s comprehensive national strength, participation in the exchange, cooperation and increase trade opportunities for the international community, particularly the WTO, Beijing ＇s successful Olympic bid, the Shanghai World Expo, several major events more and more people are realizing the importance of English practical applications. Now students acquire decent rules of successful communication in English, and this should be the starting point and final destination of English teaching. Therefore, in the process of teaching English, the penetration of the language and cultural knowledge, cross-cultural communication awareness training must cause concern and attention of English teachers to improve students ＇ intercultural communication content acumen, thus to improve students＇ English communication in practice capacity.

Peace Theories & Quest for Peace: A Cross-cultural Perspective

Out of the plethora of peace theories,two stand out in particular:(a)the Kantian democratic theory of peace,which argues that peace depends on a league of democracies,and(b)the liberal economic theory of peace,that a free,open world market conduces to peace.In this essay,concrete examples are cited that would raise doubt on the validity of these theories.It then proceeds to examine whether culture would make a difference on the incidence of war.In this light,the Westphalian system of states is compared with the historical Chinese“tribute system”qua an inherent system of international relations.One distinct difference is found in the much lower incidence of wars in the latter system,as David Kang’s study identified that in 5 centuries(1368-1841)the Chinese tribute system had only two interstate wars within its circle of members,not counting the wars initiated by external,ex-regional Western powers.And,the religious wars that plagued the West were never found in the Chinese tribute system.In search of an answer to this almost incredible record of low incidence of war,this essay finds that the Confucian culture,with its emphasis on harmony and harmonization of opposites,in contradistinction to the teachings on conflict in Abrahamic cultures,seems to hold the key to an answer.If so,culture,rather than institutions(such as democracies,open world market,etc.)deserves to be seriously considered as a relevant factor contributing to peace.Most importantly,culture as such can be taught and disseminated,including through the classroom.

Derivation and Creation of Confucian Cultural Structure and Function Theory from the Theory of Material Structure and Function

By studying the relationship between physical structure and function in physical chemistry, the author breaks through the limitation of the western narrow social and cultural structure and function theory, and further derives and founds the Confucian cultural structure and function theory, thus creating a new research methodology and broadening the research horizon. Through the research, it is found that the Confucian culture structure consists of the hard structure ＂ritual＂ and the soft structure ＂benevolence＂, and based on this constructs three-outline, five- principal, four-moral, eight- virtul, five cardinal principals and other Confucian culture, so that these have a social management function, resulting in a 2000-year stable Chinese social order, which also provides reference for the social management of Chinese government today.

On Translation of Ren in The Analects in Terms of Cultural Translation Theory

In 1980’s,the famous translator and scholar Bassnett proposes a new translation theory,namely cultural translation the ory,in which Bassnett insists that culture should be taken as the basic unit of translation,which attracts the attentions all over the world.In the thesis,the translation of Ren,one of the main ideas of Confucianism,will be discussed from the perspective of Bassnett’s cultural translation theory.Ren,the essence of The Analects,also the symbol of Chinese traditional culture,is endowed with profound connotation and important status.There are more and more translations of Ren in contemporary era.After com paring different kinds of translation and cultural translation theory,the most proper way of doing it may be transliterating it to Ren.

Strategies to Protect Ancient Towns with Intangible Cultural Heritage Based on AVC Theory:A Case Study of Xuwan Town,Jinxi County

Intangible cultural heritage is not only the essence of ancient town culture,but the core content of ancient town protection.In this paper,Xuwan Town in Jinxi County of Jiangxi Province was taken for example for explore the impact of woodblock printing on the spatial pattern of ancient towns and analyze the problems in their development,and strategies to protect ancient towns with intangible cultural heritage were put forward to provide references for the protection and heritage of ancient towns.

Chinese Translation Strategies of Japanese Mental Cultural Vocabulary from the Perspective of Adaptation Theory

Mental cultural vocabulary is a type of cultural vocabulary.This kind of vocabulary is a valuable carrier of the spiritual material culture of a nation or a country.The translation of these words can directly reflect the differences between different cultures,which plays an important role in cross-cultural communication.The translation strategies in dealing with mental cultural vocabulary translation is emphasized as it is a difficulty faced in translation practice.Based on the adaptation theory,this study analyzes the examples and translation from the perspective of dynamic adaptation as well as explains the adaptation at all levels in translation practice.

On the Translation of Culturally-loaded Terms in The Last Emperor—from the Perspective of Susan Bassnett’s Theory

Film translation plays an essential role in cultural exchange.Telling a Chinese story,The Last Emperor is a film made by western crews and its dialogues were written in English.The translation of the film reflects the clashes between Chinese and Western cultures.As a prestigious theory of translation,Susan Bassnett’s cultural translation theory is widely used to analyze and evaluate translations of various works.This essay categorizes the translation methods applied and uses Bassnett’s cultural translation theory as its theoretical basis,analyzing and evaluating the translation of the culturally-loaded terms in the translation of The Last Emperor.

Landscape Planning and Design of Folk Culture Block Based on Theory of Three Elements of Landscape

This paper firstly defined the concept of folk culture block,and then analyzed the significance and planning principle of landscape design in folk culture block,and at last expounded landscape planning and design of folk culture block based on theory of three elements of landscape.

Pragmatics Study of Politeness and Cultural Difference

This paper aims at study the politeness in the pragmatic framework and reviews the main studies of politeness by western and Chinese scholars.Meanwhile,the writer tries to reveal the cultural difference existing in politeness by comparative study of western and Chinese language.