The Jiangsu Hubao Group, now very active in the garment sector, used to be a small shirt factory with a loaned capital of only a few hundred thousand yuan(RMB). Since its founding in 1989, the group has been aiming at...The Jiangsu Hubao Group, now very active in the garment sector, used to be a small shirt factory with a loaned capital of only a few hundred thousand yuan(RMB). Since its founding in 1989, the group has been aiming at the international first-class level, and has formulated and implemented international famous brand strategy, with quality products occupying the market. After展开更多
China is becoming one of the world’s largest consumption markets and this market is f u r ther opening up.Before the first China International Import Expo was held,CCOIC,Deloitte China Research Center and AliResearch...China is becoming one of the world’s largest consumption markets and this market is f u r ther opening up.Before the first China International Import Expo was held,CCOIC,Deloitte China Research Center and AliResearch co-issued the Chinese Import Consumption Market Report(hereinafter called report).展开更多
Along with the quick development of social economy, market competition has already entered into a new stage, namely brand competition era. This paper is to put forward scientifically rational countermeasures and sugge...Along with the quick development of social economy, market competition has already entered into a new stage, namely brand competition era. This paper is to put forward scientifically rational countermeasures and suggestions through taking brand internalization theory as basis and starting from regional industry competitiveness. Thus it would increase regional industry competitiveness of brand.展开更多
文摘The Jiangsu Hubao Group, now very active in the garment sector, used to be a small shirt factory with a loaned capital of only a few hundred thousand yuan(RMB). Since its founding in 1989, the group has been aiming at the international first-class level, and has formulated and implemented international famous brand strategy, with quality products occupying the market. After
文摘China is becoming one of the world’s largest consumption markets and this market is f u r ther opening up.Before the first China International Import Expo was held,CCOIC,Deloitte China Research Center and AliResearch co-issued the Chinese Import Consumption Market Report(hereinafter called report).
文摘Along with the quick development of social economy, market competition has already entered into a new stage, namely brand competition era. This paper is to put forward scientifically rational countermeasures and suggestions through taking brand internalization theory as basis and starting from regional industry competitiveness. Thus it would increase regional industry competitiveness of brand.
