Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee o...Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee of industrial development. Market research is based on binding to the marketing environment analysis to determine the product＇ s marketing strategy in order to better expand the market space. In this paper, SWOT method and PST tourist area on the South Taihang existing tourism products for analysis, several strategies Taihang Xinxiang south of brand marketing.展开更多
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li...This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.展开更多
Brand is symbol of product quality and strength of enterprise. As a typical culture in market economy, it has great influences in everyday life. Famous brands attract purchasing , which prospers enterprise. After Chin...Brand is symbol of product quality and strength of enterprise. As a typical culture in market economy, it has great influences in everyday life. Famous brands attract purchasing , which prospers enterprise. After China s entry to WTO, Chinese economy has turned into a new page. As the world manufacturing base, China is to win international market with its own brands. Chunsheng Refractory Ltd. , which specialized in quality silica bricks, has grown in size and strength. And our experiences proved how important the brand is for an enterprise.展开更多
China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited mark...China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.展开更多
In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, st...In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.展开更多
The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents （picture, music, videos） and offers up to 8GB of memory.
文摘Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee of industrial development. Market research is based on binding to the marketing environment analysis to determine the product＇ s marketing strategy in order to better expand the market space. In this paper, SWOT method and PST tourist area on the South Taihang existing tourism products for analysis, several strategies Taihang Xinxiang south of brand marketing.
文摘This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.
文摘Brand is symbol of product quality and strength of enterprise. As a typical culture in market economy, it has great influences in everyday life. Famous brands attract purchasing , which prospers enterprise. After China s entry to WTO, Chinese economy has turned into a new page. As the world manufacturing base, China is to win international market with its own brands. Chunsheng Refractory Ltd. , which specialized in quality silica bricks, has grown in size and strength. And our experiences proved how important the brand is for an enterprise.
文摘China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.
文摘In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.
文摘The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents （picture, music, videos） and offers up to 8GB of memory.
