"Three Cities and Three Capitals"is a city brand that Chengdu has been vigorously building.Based on the analysis of the brand construction background,the brand building of Jiezi Ancient Town,and the problems..."Three Cities and Three Capitals"is a city brand that Chengdu has been vigorously building.Based on the analysis of the brand construction background,the brand building of Jiezi Ancient Town,and the problems existing in the current brand building of Jiezi Ancient Town,this paper puts forward suggestions,including reconstruction of cultural resources,building an industrial framework,and giving full play to the role of market entities,so as to provide guidance for the cultivation of the brand characteristics in the ancient town and better shape the city brand of"Three Cities and Three Capitals"in Chengdu.展开更多
Firstly,the necessities of ecological agriculture development in Big Qinling Eco-city Cluster were discussed.Then,condition endowment of eco-agricultural industrialization in Big Qinling Eco-city Cluster was analyzed ...Firstly,the necessities of ecological agriculture development in Big Qinling Eco-city Cluster were discussed.Then,condition endowment of eco-agricultural industrialization in Big Qinling Eco-city Cluster was analyzed from the aspects of basic conditions and differential endowment of eco-agricultural industrialization.Finally,specific forms and functional orientation of eco-agriculture were pointed out.Countermeasures for the eco-agricultural industrialization in Big Qinling Eco-city Cluster were put forward.Firstly,the government guidance and the media publicity should be strengthened.Secondly,financial support for the eco-agricultural industrialization in Big Qinling Eco-city Cluster should be enhanced.Thirdly,branding strategies of eco-agricultural products in Big Qinling Eco-city Cluster should be implemented as soon as possible.展开更多
With the continuous improvement of people’s material living standards,people are increasingly pursuing the cultural connotation of the destination in the process of tourism.At the same time,with the continuous develo...With the continuous improvement of people’s material living standards,people are increasingly pursuing the cultural connotation of the destination in the process of tourism.At the same time,with the continuous development of China’s cultural and tourism integration,the cultural atmosphere of the tourist destination is also increasingly affecting the development of urban tourism.This study summarizes the Shanghai cultural atmosphere,brand cognition,brand satisfaction and brand attachment in Shanghai and explores the influence path of cultural atmosphere on tourist brand attachment to their destination in Shanghai.This research used AMOS software to quantitatively analyze the relationships among cultural atmosphere,brand cognition,satisfaction,and brand attachment.The results show that:Firstly,Shanghai cultural atmosphere has a significant direct positive influence on Shanghai brand cognition,brand satisfaction and brand attachment;secondly,the brand cognition of visitors to Shanghai has a significant direct and positive effect on brand satisfaction,and then indirectly has a positive effect on brand attachment;thirdly,Shanghai cultural atmosphere indirectly has a positive effect on brand attachment through brand satisfaction.展开更多
Lintong pomegranate is well known in China and ranks first among the top five famous pomegranate types in China. In 2006,it obtained the national geographical indication protection product certification. In recent yea...Lintong pomegranate is well known in China and ranks first among the top five famous pomegranate types in China. In 2006,it obtained the national geographical indication protection product certification. In recent years,the pomegranate industry of Lintong has developed rapidly,but there are also some problems,which have become the weak points of local economic development. In order to promote the further sustainable development of the Lintong pomegranate industry,on the basis of the questionnaire survey,the paper introduced the role of Lintong pomegranate in the county economy,resource advantages,planting and marketing,the low scientific and technological content,shrinkage of planting area,decline of brand influence of Lintong pomegranate,lack of awareness of industrialization of characteristic agriculture,single product type,short industrial chain,etc. Finally,it came up with pertinent recommendations on the basis of these problems. In order to develop pomegranate,Lintong District should make full use of the local advantages,broaden the marketing channels,rationally apply the theory of industrialization,improve the cooperative organization,and form the characteristic industrial chain of Lintong pomegranate.展开更多
目的利用科学知识图谱,对国内外文献进行分析对比,以客观数据和直观图谱分析为依据,对当前城市品牌的热点问题和发展趋势进行分析和总结。方法运用可视化文献分析软件Cite Space 6.2R1,以中国知网数据库中的北大核心、CSSCI、SCI期刊文...目的利用科学知识图谱,对国内外文献进行分析对比,以客观数据和直观图谱分析为依据,对当前城市品牌的热点问题和发展趋势进行分析和总结。方法运用可视化文献分析软件Cite Space 6.2R1,以中国知网数据库中的北大核心、CSSCI、SCI期刊文献和Web of Science核心集合数据库中收录的城市品牌相关文献为数据来源,对国内外城市品牌的发文量、作者及研究机构合作分布、相关研究热点、研究领域发展趋势等方面问题绘制科学知识图谱,并进行可视化分析。结论国外城市品牌发文量呈现出波动上升态势;作者及研究机构合作密切,形成明显合作团队;city、impact、model为研究热点;reputation、engagement、mediating role、perceived value、experiences是较具影响的研究前沿领域;整体研究聚焦于城市品牌与外界因素的相互作用,如何通过品牌的塑造和传播提高城市在公众心中的地位,以及如何增加人们与城市品牌的互动和参与;研究趋势从理论研究到实践应用、从单一视角到多维度、从系统化到参与式研究。国内城市品牌发文量低于国外,整体发文量呈现出波动缓慢上升态势;作者及研究机构合作不密切,没有形成成熟的合作团队;城市品牌、城市营销、城市形象、品牌为研究热点;城市形象、城市发展、品牌形象是较具影响力的研究前沿领域;整体研究侧重于城市品牌本身,如何借助城市品牌推动城市形象的提升;研究趋势由自发到自觉、由个案到普遍、由地方探索到统筹推进。展开更多
文摘"Three Cities and Three Capitals"is a city brand that Chengdu has been vigorously building.Based on the analysis of the brand construction background,the brand building of Jiezi Ancient Town,and the problems existing in the current brand building of Jiezi Ancient Town,this paper puts forward suggestions,including reconstruction of cultural resources,building an industrial framework,and giving full play to the role of market entities,so as to provide guidance for the cultivation of the brand characteristics in the ancient town and better shape the city brand of"Three Cities and Three Capitals"in Chengdu.
文摘Firstly,the necessities of ecological agriculture development in Big Qinling Eco-city Cluster were discussed.Then,condition endowment of eco-agricultural industrialization in Big Qinling Eco-city Cluster was analyzed from the aspects of basic conditions and differential endowment of eco-agricultural industrialization.Finally,specific forms and functional orientation of eco-agriculture were pointed out.Countermeasures for the eco-agricultural industrialization in Big Qinling Eco-city Cluster were put forward.Firstly,the government guidance and the media publicity should be strengthened.Secondly,financial support for the eco-agricultural industrialization in Big Qinling Eco-city Cluster should be enhanced.Thirdly,branding strategies of eco-agricultural products in Big Qinling Eco-city Cluster should be implemented as soon as possible.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)a grant from the Projects of the Wangdao Foundation of Fudan University(No.19087).
文摘With the continuous improvement of people’s material living standards,people are increasingly pursuing the cultural connotation of the destination in the process of tourism.At the same time,with the continuous development of China’s cultural and tourism integration,the cultural atmosphere of the tourist destination is also increasingly affecting the development of urban tourism.This study summarizes the Shanghai cultural atmosphere,brand cognition,brand satisfaction and brand attachment in Shanghai and explores the influence path of cultural atmosphere on tourist brand attachment to their destination in Shanghai.This research used AMOS software to quantitatively analyze the relationships among cultural atmosphere,brand cognition,satisfaction,and brand attachment.The results show that:Firstly,Shanghai cultural atmosphere has a significant direct positive influence on Shanghai brand cognition,brand satisfaction and brand attachment;secondly,the brand cognition of visitors to Shanghai has a significant direct and positive effect on brand satisfaction,and then indirectly has a positive effect on brand attachment;thirdly,Shanghai cultural atmosphere indirectly has a positive effect on brand attachment through brand satisfaction.
基金Supported by Shaanxi Social Science Foundation Project in 2018(2018S30)Shaanxi Provincial Department of Education Foundation Project in 2017(17JK0264)Shaanxi Provincial Military and Civilian Integration Research Fund Project in 2018(18JMR05)
文摘Lintong pomegranate is well known in China and ranks first among the top five famous pomegranate types in China. In 2006,it obtained the national geographical indication protection product certification. In recent years,the pomegranate industry of Lintong has developed rapidly,but there are also some problems,which have become the weak points of local economic development. In order to promote the further sustainable development of the Lintong pomegranate industry,on the basis of the questionnaire survey,the paper introduced the role of Lintong pomegranate in the county economy,resource advantages,planting and marketing,the low scientific and technological content,shrinkage of planting area,decline of brand influence of Lintong pomegranate,lack of awareness of industrialization of characteristic agriculture,single product type,short industrial chain,etc. Finally,it came up with pertinent recommendations on the basis of these problems. In order to develop pomegranate,Lintong District should make full use of the local advantages,broaden the marketing channels,rationally apply the theory of industrialization,improve the cooperative organization,and form the characteristic industrial chain of Lintong pomegranate.
文摘目的利用科学知识图谱,对国内外文献进行分析对比,以客观数据和直观图谱分析为依据,对当前城市品牌的热点问题和发展趋势进行分析和总结。方法运用可视化文献分析软件Cite Space 6.2R1,以中国知网数据库中的北大核心、CSSCI、SCI期刊文献和Web of Science核心集合数据库中收录的城市品牌相关文献为数据来源,对国内外城市品牌的发文量、作者及研究机构合作分布、相关研究热点、研究领域发展趋势等方面问题绘制科学知识图谱,并进行可视化分析。结论国外城市品牌发文量呈现出波动上升态势;作者及研究机构合作密切,形成明显合作团队;city、impact、model为研究热点;reputation、engagement、mediating role、perceived value、experiences是较具影响的研究前沿领域;整体研究聚焦于城市品牌与外界因素的相互作用,如何通过品牌的塑造和传播提高城市在公众心中的地位,以及如何增加人们与城市品牌的互动和参与;研究趋势从理论研究到实践应用、从单一视角到多维度、从系统化到参与式研究。国内城市品牌发文量低于国外,整体发文量呈现出波动缓慢上升态势;作者及研究机构合作不密切,没有形成成熟的合作团队;城市品牌、城市营销、城市形象、品牌为研究热点;城市形象、城市发展、品牌形象是较具影响力的研究前沿领域;整体研究侧重于城市品牌本身,如何借助城市品牌推动城市形象的提升;研究趋势由自发到自觉、由个案到普遍、由地方探索到统筹推进。
