The colour scheme of brand ready-made clothes,as an integral part of brand culture,is playing a more and more important role in modern brand ready-made clothes designing.The cultural background of Chinese clothing bra...The colour scheme of brand ready-made clothes,as an integral part of brand culture,is playing a more and more important role in modern brand ready-made clothes designing.The cultural background of Chinese clothing brands was explored,the features of the interaction of colour,the design concept of colouring of the local Chinese brand clothes were discussed.International fashion trend was analysed,and both the psychological and social infuences on the colours of a certain season were discussed.In addition,we ought to investigate and study the late essential colours and the salable colours of our own brands,and summarize the clour systems that are practicable.展开更多
The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbo...The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.展开更多
In order to study the current situation and operation mode of second-hand clothing brand in Europe,this paper makes a field investigation on the second-hand clothing shops in European countries.Through classification ...In order to study the current situation and operation mode of second-hand clothing brand in Europe,this paper makes a field investigation on the second-hand clothing shops in European countries.Through classification of the inspected shops,five representative brands with certain popularity and influence and different operation modes in Europe are selected out from high-grade antique boutiques,non-profit charity organizations,professional retailers and middle-grade consignment shops in the second-hand clothing market.This paper analyzes and discusses the development history of stores,the source of goods,the form of stores,and the operation mode,so as to provide a reference for the development and standardization of the second-hand clothing market in China.展开更多
According to the analysis of the current situation and problems of Chinese clothing brand,the corresponding measures are raised from three aspects of brand positioning,brand broadcast and brand extension strategy.Some...According to the analysis of the current situation and problems of Chinese clothing brand,the corresponding measures are raised from three aspects of brand positioning,brand broadcast and brand extension strategy.Some guidance and reference value is provided for the brand building and upgrading of Chinese clothing brand.展开更多
The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns ...The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns incorporatingthe tight skirts of the Jingpo nationality,thebrocades of the Zhuang nationality,the beltsof the Bai nationality and the展开更多
文摘The colour scheme of brand ready-made clothes,as an integral part of brand culture,is playing a more and more important role in modern brand ready-made clothes designing.The cultural background of Chinese clothing brands was explored,the features of the interaction of colour,the design concept of colouring of the local Chinese brand clothes were discussed.International fashion trend was analysed,and both the psychological and social infuences on the colours of a certain season were discussed.In addition,we ought to investigate and study the late essential colours and the salable colours of our own brands,and summarize the clour systems that are practicable.
文摘The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.
基金the China Scholarship Council(Project No.201806795029)MOE(Ministry of Education in China)Project of Humanities and Social Sciences(Project No.19YJC760096)for supporting the project.
文摘In order to study the current situation and operation mode of second-hand clothing brand in Europe,this paper makes a field investigation on the second-hand clothing shops in European countries.Through classification of the inspected shops,five representative brands with certain popularity and influence and different operation modes in Europe are selected out from high-grade antique boutiques,non-profit charity organizations,professional retailers and middle-grade consignment shops in the second-hand clothing market.This paper analyzes and discusses the development history of stores,the source of goods,the form of stores,and the operation mode,so as to provide a reference for the development and standardization of the second-hand clothing market in China.
文摘According to the analysis of the current situation and problems of Chinese clothing brand,the corresponding measures are raised from three aspects of brand positioning,brand broadcast and brand extension strategy.Some guidance and reference value is provided for the brand building and upgrading of Chinese clothing brand.
文摘The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns incorporatingthe tight skirts of the Jingpo nationality,thebrocades of the Zhuang nationality,the beltsof the Bai nationality and the
