Intensifying International Beauty Brands' Game against China

The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc..

黄岛蓝莓区域公用品牌建设路径研究——基于CBBE模型的分析

农产品区域公用品牌建设对于乡村振兴和农业高质量发展具有重要意义。运用基于顾客的品牌资产(CBBE)模型分析黄岛蓝莓区域公用品牌建设,发现存在以下问题:品牌要素设计不完善,品牌知名度不高;品牌缺乏独特定位;品牌的消费者评价不高;品牌的消费者忠诚度不高。针对以上问题,提出黄岛蓝莓品牌建设对策:统一设计和推广品牌识别系统;挖掘品牌内涵,明确品牌定位;提升产品品质,树立品牌形象;塑造品牌文化,加强品牌关系。案例分析也为农产品区域公用品牌建设提供了政策启示,在品牌建设过程中应该充分考虑不同参与者的分工合作,明确责任主体。第一,应该加强顶层设计,用制度保障农产品区域公用品牌发展不断推进;第二,强势品牌建设应该是需求驱动的,不能脱离消费者;第三,强势品牌建设应遵循品牌发展规律,走递进式的发展路径,引进科研院所等参与主体进行科学的指导。

OBE理念下分析大学生英语教育的课堂生态重构研究

我国高等教育深化改革背景下,国家对新时代人才提出新要求,特别是大学生的英语综合素质与能力,大学生英语教育改革如火如荼进行,教学质量不断提高。OBE理念是一种基于成果导向的先进教学理念,在我国教育领域广泛运用,亦为大学英语教育改革提供新方向、新思路。教师、学生、环境作为课堂生态的三要素,基于OBE理念下重构大学英语课堂生态,应注重三个维度精准发力,促进学生成功英语学习,巩固学生的英语学习成果,助力学生未来成长和发展。

OBE理念和课程思政融合的教学改革与实践——以“生态环境材料”课程为例

在新时代生态文明建设背景下,材料专业“生态环境材料”课程亟待开展教学改革与实践更新。教学团队融入“OBE理念”和课程思政要求,优化重构课程目标和教学内容,改变传统课堂教学模式,尝试突破既往僵化、固化的课程评价标准及体系,以学生为本,以最大限度激发和发掘学生潜力,助力其实现可持续发展为最终教学目标,取得了显著成效。教学改革与实践对“生态环境材料”课程的提质增效及材料专业人才的培养具有较大的促进作用。

Beyond the horizon:immersive developments for animal ecology research

More diverse data on animal ecology are now available.This“data deluge”presents challenges for both biologists and computer scientists;however,it also creates opportunities to improve analysis and answer more holistic research questions.We aim to increase awareness of the current opportunity for interdisciplinary research between animal ecology researchers and computer scientists.Immersive analytics(IA)is an emerging research field in which investigations are performed into how immersive technologies,such as large display walls and virtual reality and augmented reality devices,can be used to improve data analysis,outcomes,and communication.These investigations have the potential to reduce the analysis effort and widen the range of questions that can be addressed.We propose that biologists and computer scientists combine their efforts to lay the foundation for IA in animal ecology research.We discuss the potential and the challenges and outline a path toward a structured approach.We imagine that a joint effort would combine the strengths and expertise of both communities,leading to a well-defined research agenda and design space,practical guidelines,robust and reusable software frameworks,reduced analysis effort,and better comparability of results.

Protection and Restoration of Soil and Water Ecology to Achieve Harmonious Coexistence between Human and Nature

At present,the ecological environment crisis of global concern,such as climate warming and biodiversity loss,the fundamental reason is the change and destruction of the earth's soil and water ecology.Therefore,protecting and restoring the authenticity,diversity,cleanliness and integrity of soil and water ecology,we should coordinate and deal with the relationship between human beings and soil and water ecology,and realize the harmonious coexistence between human beings and nature from the three aspects of protecting natural soil and water ecology,protecting and restoring natural soil and water ecology,building and regenerating artificial soil and water ecology.

Beauty Brands are Going Global

It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.833 billion yuan), up 14.4 percent year on year, surpassing the cosmetics exports of $25(17.981 billion yuan) in 2018 and $2.774 billion(19.952 billion yuan) in 2019. Obviously, the profit growth rate of beauty brands outside China is increasing year by year.

Ecological Analysis of Leontice L. Species Distributed in the Navoi Region, Kyzyl-Kum Desert (Uzbekistan)

Leontice L. is a perennial herbaceous plant belonging to the Berberidaceae family. Our research was conducted in Navoi region. The article presents an ecological analysis of Leontice L. species in the Navoi region. The genus Leontice grows mainly in mountainous areas and some are distributed in arid climates. According to the information that 2 species have been identified in Navoi region, these species are plants with flavanoids healing properties. Leontice species have been used in traditional medicine since ancient times in ethnobotany. The presence of this species was discovered during the research and Leontice has identified numerous unique compounds, such as alkaloids, flavonoids, and phenolic acids, with potential medicinal properties such as anti-inflammatory, antitumor, and antiviral effects. According to ecological analysis, the Leontice genus thrives on stony, gravelly, and fine-grained mountain slopes and ridges, foothills, mountains, rocks, colorful rock outcrops, rocky slopes, and sandy, clay, and gravel deserts.

基于OWBEI的黄河三角洲生态环境质量时空评价

黄河三角洲生态环境脆弱,受人类活动干扰,生态环境遭破坏,及时准确地对黄河三角洲生态环境质量进行评价,对于生态保护和政策制定至关重要。为解决湿地生态环境质量评价中植被要素精确监测的问题,将改进的高光谱植被指数(IHSVI)与顾及水效益的生态环境质量指数(WBEI)相结合,提出优化的顾及水效益的生态环境质量指数(OWBEI),以提高湿地生态环境质量反演精度。选取2000年、2006年、2012年、2017年和2020年的Landsat影像基于优化的顾及水效益的生态环境质量指数对黄河三角洲进行生态环境质量时空评价。结果表明:优化的顾及水效益的生态环境质量指数提高了湿地生态环境质量评价结果的反演精度,反演精度提升至90%;黄河三角洲生态环境质量在内陆农村地区优于黄河沿岸及沿海城市地区,且整体生态环境状况以2012年为转折点呈先上升后下降的变化趋势。

Characterization of Wastewater in School Environments for an Ecological Treatment Solution: A Case Study of Ndiebene Gandiol 1 School

The study conducted at Ndiebene Gandiol 1 school in Senegal has unveiled serious environmental and public health challenges. The wastewater analysis revealed high levels of Biochemical Oxygen Demand (BOD5), Chemical Oxygen Demand (COD), and fecal coliforms, signaling potential risks to the well-being of students and staff. This situation mirrors a wider issue in rural educational settings, where inadequate sanitation persists. Intensive wastewater treatment options are known for their effectiveness against high pollutant loads but are resource-intensive in both energy and cost. Conversely, extensive treatment systems, while requiring more land, provide a sustainable alternative by harnessing natural processes for pollutant removal. The research suggests a hybrid treatment approach could serve the school’s needs, balancing the robust capabilities of intensive methods with the ecological benefits of extensive systems. Such a solution would need to be tailored to the specific environmental, financial, and logistical context of the school, based on comprehensive feasibility studies and stakeholder engagement. This study’s findings underscore the urgency of addressing sanitation in schools, as it is intrinsically linked to the health and academic success of students. Quick, effective, and long-term strategies are vital to secure a healthier and more prosperous future for the youth. With proper implementation, the school can transform its sanitation facilities, setting a precedent for rural educational institutions in Senegal and similar contexts globally.

Feeding ecology and interactions with mammal hosts in a symbiotic genus of birds(Buphagus spp.)in Namibia

As the sole obligate symbiotic birds in Africa,oxpeckers offer a unique model for studying symbiotic relationships.Due to the multitrophic level they occupy and the context dependent foraging behavior they exhibit,the type of symbiotic relationship can be variable.In addition to providing a cleaning service to the host by removing ticks,oxpeckers frequently feed on blood,mucus,and saliva,inflicting potential damage on the host.Here,we used DNA metabarcoding on faecal samples to analyze the taxonomic composition of the trophic interactions of the Yellow-billed Oxpecker(Buphagus africanus)and Red-billed Oxpecker(B.erythrorhynchus)in northeastern Namibia.In contrast to conventional methods,DNA metabarcoding allows for a detailed identification of dietary resources encompassing both mammal hosts and consumed arthropods within the same samples.With this information,we examined differences in the diet composition between oxpecker species and localities,as well as the co-occurrence between host and arthropod species.Our findings revealed that oxpeckers predominantly source their diet from mammals,ticks,and flies;however,ticks and flies rarely co-occur in the diet of an individual.We observed variability among individuals in their feeding ecology,which is strongly correlated with locality and,to a lesser extent,with the mammal host.We noted a high degree of mobility between hosts within relatively short periods,with 32%of the samples showing traces of at least two mammal hosts.This study illustrates the dynamic foraging behavior of these specialized symbiotic birds,shedding light on their potential role in pest control services and disease transmission.

Differences in Ecological and Genetic Adaptations between Salamandra infraimmaculata and Ommatotriton vittatus

Israel is home to two species of amphibians belonging to distinct genera: Salamandra and Ommatotriton. They inhabit various regions, sometimes coexisting and in other instances dwelling separately across different areas, making their segregation challenging. This study compares the biological, ecological, and genetic traits of two species, the Near Eastern fire salamander Salamandra infraimmaculata and the southern banded newt Ommatotriton vittatus, to determine why O. vittatus thrives in a wider range of semi-arid habitats in central and southern Israel, whereas S. infraimmaculata predominantly occupies the coastal Mediterranean region in the north. Salamander larvae are typically found in streams, freshwater springs, and cave pools, whereas newt larvae inhabit winter pools and ponds exclusively. The developmental phase of salamander tadpoles extends over several months, whereas newt tadpoles spend a comparatively brief period in the water, from 1 to a few months. Notably, genetic disparities in the cytochrome b sequence in Israeli populations are more pronounced among newts than salamanders.

Effects of Enclosure on Grassland Ecological and Economic Benefits in Northern China

Grasslands in northern China serve the country as both an ecological barrier and a livestock production base.There,installing enclosures has been becoming the major grassland restoration measure adopted by many local governments.However,the effects of restoration on both ecological and production benefits of grassland remain unclear for implemented grassland restoration policies.Therefore,a representative rangeland in northern China,the Maodeng pasture in Inner Mongolia Autonomous Region was selected as the study area,and remote sensing monitoring analyses were carried out to quantify the ecological benefits and economic benefits from 2015 to 2021.The results showed that:1) in terms of ecological benefits,the grassland area with a grassland coverage rate of more than 60% accounts for 32.3% of the regional area,and 86.4% of its grassland grew significantly better than the same period in2015,showing a significant improvement in grassland growth.Using the average amount of carbon per unit area as the ecological benefit evaluation index,it increased by 27.1% to 32.48Tg C/yr from 2015 to 2021.2) In terms of economic benefits,both theoretical grass production and livestock carrying capacity increased from 2015 to 2021.Compared to 2015,the theoretical grass production in 2021 increased by 24.8% to 71 900 t.The livestock carrying capacity reached 52 100 sheep units in 2021,nearly 11 000 sheep units more than that in 2015.During the study period,multiple economic indicators(on a per capita basis of permanent residents) for the pastoral area of Xilinhot City to which the Maodeng pasture belongs,have grown steadily.Per capita total income rose from 29 630 yuan(RMB) in2015 to 62 859 yuan(RMB) in 2021.Relying on grassland resources to develop the pastoral ecology also broadens the potential economic development space.Overall,the establishment of the reserve and the experiment of implanting an enclosure policy have had a significant and positive impact on Maodeng pasture’s development from both an ecological and economic perspective.With the support of scientific evidence,enclosure policy can be extended to more than 110 000 km~2 of grasslands in northern China with similar precipitation and temperature conditions,enhancing the productive and ecological potential of grasslands.The above research results will contribute to the scientific formulation of grassland pasture quality improvement plans in northern China.

Socioenvironmental Drivers of Farmers’ Perceptions of Climate Change Risk in Agroforestry Parklands of West Atacora in Benin (West Africa)

Throughout the world, climate change is threatening the human population. In West Africa, smallholder farmers in indigenous agricultural societies typically hold considerable knowledge. Therefore, this study was conducted in West Atacora of Benin Republic to assess the drivers of farmers’ perceptions of climate change risk. We used a random sampling technique to select 360 households’ heads who were interviewed regarding different climate change risks perception. Binomial logistic regression was used to assess the drivers of farmers’ perceptions of climate change risks. The results showed that the farmers in drier areas had a higher perception of the global risk of climate change than those in humid areas. The same trend was observed for the seven different individual’s climate change risk investigated. The study identified also membership of farm organizations as main sociodemographic characteristic that explains farmers’ perception of climate change risk perception. These findings are helpful tools to sensitize the local people on climate change risk and cope with the risk in agricultural lands.

Helping Chinese Brands Go Global

The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands.

Regional Brand and High-quality Development of Fruits in Ethnic Areas of the Yangtze River Economic Belt under the Greater Food Approach

Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt.It studies the intellectual property resources of brand marks from the aspects of geographical indications,collective trademarks,certification trademarks,well-known trademarks in China and national design patents,and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas.Finally,it puts forward some strategies,such as improving the protection of intellectual property rights of geographical indications,using intellectual property rights of brand signs,building modern seed industry upgrading project,drawing lessons from the experience of thousand villages demonstration project,ensuring that large-scale poverty does not occur,and building a diversified food supply system.

The coordinated evolution of ecological environment,public service,and tourism economy along the Silk Road Economic Belt,using the Dual-Carbon Targets

Carbon peak and carbon neutrality(dual-carbon)are important targets for the international response to climate change.The Silk Road Economic Belt is a strategic resource region and is important for future ecological environment and tourism development.Based on the“dual-carbon”targets,the Single index quantification,Multiple index synthesis,and Poly-criteria integration evaluation model were used in this study to measure the coordinated development index of the ecological environment,public service,and tourism economy along the Silk Road Economic Belt and to analyze its spatial and temporal evolution.Further,it explores the dynamic evolution and development trend of the three systems using the Kernel Density and Grey Markov Prediction Model.The results show that the coordinated development index along this region needs to be improved during the study period.Furthermore,the coordinated development index of the Southwest region is relatively higher than that of the Northwest region.From the development trend of the three systems,all of them develop in a stable manner;however,the tourism economy system is easily affected by external disturbances.The coordinated development index of the three systems changes dynamically and tends to be in a good state of coordination.There is a certain spatial and temporal heterogeneity.The gravity center of the coordinated development index has been in the Southwest region.During the forecast period,the coordinated development index along this region will improve significantly,while insufficient and unbalanced development will continue.

Research on the Innovative Decisions of Supermarket Private Brands and Designated Manufacturers

One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.

Spatial-temporal heterogeneity of ecological quality changes across the Qinghai-Tibet Plateau under the influence of climate factors and human activities

Over the last few decades,the ecological quality of the Qinghai–Tibet Plateau(QTP)has significantly changed due to climate warming,humidification,and increasing human activities.Thus,evaluating this region's ecological quality and dominant factors is crucial for sustainable development.In this study,the changes in the ecological quality on the QTP from 2000 to 2020 were evaluated based on aggregated indices and Sen–MK trend analyses,and the dominant factors affecting the ecological quality of the QTP were quantitatively analyzed using decision tree classification.The results revealed that(1)the ecological quality of the QTP exhibited an overall high trend in the east and a low pattern in the west;(2)the ecological quality of the QTP significantly increased from 2000 to 2020,and human activities were the dominant factors causing this change;and(3)the changes in the ecological quality and dominant factors exhibited obvious spatiotemporal heterogeneity.The area with an improved ecological quality occurred mainly in the northern QTP region.It was governed by human activities and precipitation.In contrast,the area with a deteriorated ecological quality occurred largely in the southern QTP region and was dominated by human activities and temperature.The 2000–2010 period was the most significant period of heterogeneity regarding of ecological quality and its driving factors.(4)The change in the ecological quality was mainly affected by the synergistic relationship between human activities and climate change in this region,which encompassed multiple dominant factors.This study provides important information on the spatiotemporal heterogeneity of ecological quality change and its dominant factors on the QTP and offers systematic guidance for the planning and implementation of ecological protection projects.

Landscape Architecture Planning and Design Based on Landscape Ecology Theory:A Case Study of Waterfront Landscape Planning and Design of Dapo Town

With the rapid development of urbanization,landscape architecture has become an indispensable component of daily life.In order to achieve better landscape effects and protect the ecological environment,landscape ecology theory can be integrated into landscape planning to carry out disciplinary crossing and integration research between landscape ecology and landscape architecture.In this study,based on the basic theories of landscape ecology,the waterfront landscape of Dapo Town was designed,with the aim to achieve ecological balance in planning,showcase biodiversity,and create a harmonious landscape ecological environment which can benefit both nature and people.This design combined artificial and natural elements while improving the natural environment,which promoted a harmonious relationship between humans and nature,thus enriching the spatial organization of the city,and playing a role in regulating the urban environment and climate.