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The Survey on Course Design for Business English Majors on the Base of Needs Analysis 被引量:1
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作者 冯霞 《海外英语》 2018年第3期239-240,共2页
Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business Eng... Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied. 展开更多
关键词 business english Needs Analysis course Design
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A Case Study of The Course Setting of Business English of South-Central University For Nationalities
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作者 吕昊 《海外英语》 2011年第10X期50-52,共3页
With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lot... With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society. 展开更多
关键词 english for Specific Purposes (ESP) business english course SETTINGS
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Exploring the Principles Underlying Business English Course DesignBased on a Training Program
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作者 王松昌 《海外英语》 2014年第15期70-71,73,共3页
In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and ... In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects. 展开更多
关键词 business english course design PRINCIPLES
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A Case Study of ACCA-Oriented Course Offering for Business English
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作者 赵艳玲 姜勇 夏菲菲 《英语广场(学术研究)》 2013年第9期114-115,共2页
ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with co... ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with colleges. Up to the present, more than forty universities all over the country have ACCA-oriented course offering. This study aims at embedding ACCA course into the curriculum system of Business English Majors. The new course offering would apply a bilingual teaching approach. This study would be beneficial to the construction of our English department and pave a brand new way of breeding international accountants. 展开更多
关键词 ACCA business english course offering
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ESP course design: An intensive, non-assessed, in-service oral business English course for intermediate business people
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作者 CHI Gui-min 《Sino-US English Teaching》 2008年第8期13-17,共5页
With the great impact of WTO and the business globalization, professional internationalized business people are heavily demanding, which imposes pressure and necessity on practical and effective Business English progr... With the great impact of WTO and the business globalization, professional internationalized business people are heavily demanding, which imposes pressure and necessity on practical and effective Business English program. This essay intends to design an intensive, non-assessed, inservice oral business English course for intermediate business people. 展开更多
关键词 ESP(english for Specific Purposes) business english course design need analysis SYLLABUS
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Needs Analysis of Non-English Majors Taking Business English as An Optional Course
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作者 郑桂玲 付洪军 《海外英语》 2020年第21期273-275,共3页
The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the... The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the non-English majors taking the course.Implications are provided for the future course design of business English as an optional course. 展开更多
关键词 course design business english non-english majors needs analysis
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Material Evaluation on Century Business English Comprehensive Course
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作者 张园园 《海外英语》 2016年第14期230-231,234,共3页
The paper reports a survey on material evaluation on Century Business English comprehensive course of 80 students of Business English majors in Normal College.The survey covers students’and teachers’opinions and sug... The paper reports a survey on material evaluation on Century Business English comprehensive course of 80 students of Business English majors in Normal College.The survey covers students’and teachers’opinions and suggestions of the CBE.The result is helpful for Business English teachers to effectively improve the students’Business English learning. 展开更多
关键词 majors helpful TEXTBOOK QUESTIONNAIRE think SPEAKING listening VOCATIONAL CHOOSE exercise
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A Holistic Course Design for Intercultural Business Communication Based on CLT A Case Study of a Training Program for Chinese Business Professionals
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作者 HUANG Zhi-hua DONG Hui 《Sino-US English Teaching》 2013年第10期751-760,共10页
BE (Business English) has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC (Intercultural ... BE (Business English) has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC (Intercultural Business Communication) based on CLT (Communicative Language Teaching). The proposed course design encompasses three-dimensional contents: comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL (project-based learning). A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified: (1) BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; (2) The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and (3) Learners' participation in intercultural PBL can stimulate learners' interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is: (1) Course syllabus should not be formed without taking the leamers' expectation and feedback into consideration; (2) Teaching strategies should be innovated to enhance learners' communicative confidence and competence; and (3) Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching. 展开更多
关键词 BE business english CLT (Communicative Language Teaching) IBC (Intercultural business Communication) course design
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Material Evaluation:An Analysis of First Insights into Business English
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作者 顾苏 《中国校外教育》 2010年第5期22-23,93,共3页
Material evaluation is an important part of our course design in business English teaching.The article attempts a detailed analysis of the textbook First Insights into Business English by using a set of criteria well ... Material evaluation is an important part of our course design in business English teaching.The article attempts a detailed analysis of the textbook First Insights into Business English by using a set of criteria well justified by the relevant course design rationale within a communicative teaching and learning framework. 展开更多
关键词 英语语 教学方法 阅读 翻译
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The PAD Class Teaching of Business English Translation 被引量:2
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作者 栾颖 《海外英语》 2017年第2期120-121,共2页
The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class&... The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching. 展开更多
关键词 PAD Class business english Translation course the process of teaching
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A Tentative Exploration into Business English Textbooks for English Majors
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作者 李弘 《海外英语》 2011年第12X期88-90,共3页
There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid d... There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks. 展开更多
关键词 business english courseS business SPECIALTY knowledge learner’s needs
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Teaching Pre-experience Learners in the Integrated Business English Class
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作者 朱婧 《海外英语》 2020年第8期283-284,共2页
Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understa... Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understanding their specific needs of learning business English, hence resulting in the fallback on learning general English. This gap may also lead to their diffi-culties in understanding complex business concepts. This article analyzes the characteristics of pre-experience learners and elabo-rates on potential benefits of"guest speakers"which can be introduced into classes to help students narrow the experience gap. 展开更多
关键词 pre-experience LEARNERS experience gap Integrated business english course GUEST SPEAKERS
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On Integration of Corporate Operations into BE Courses
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作者 YangWanpeng 《International English Education Research》 2014年第10期97-100,共4页
With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-busin... With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students. 展开更多
关键词 business english courses School-enterprise cooperation INTERNSHIP E-business
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商务英语课程思政及其实现路径
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作者 林永成 《广东轻工职业技术学院学报》 2024年第3期54-57,80,共5页
课程思政是高校落实“立德树人”根本任务的重要举措,在商务英语教学过程中融入思政教育元素,既能满足学生对商务知识的需求,也能帮助学生树立正确的世界观、人生观和价值观。商务英语教师要树立“育人为本”的教育理念,合理配置中西文... 课程思政是高校落实“立德树人”根本任务的重要举措,在商务英语教学过程中融入思政教育元素,既能满足学生对商务知识的需求,也能帮助学生树立正确的世界观、人生观和价值观。商务英语教师要树立“育人为本”的教育理念,合理配置中西文化在教学内容中的比重,充分挖掘商务英语教学内容中所蕴含的思政元素,自觉拓展思政教育资源,改革教材教法,以实现课程思政的目标,努力实现知识传授、能力培养与价值引领三者有机统一。 展开更多
关键词 商务英语 课程思政 教育资源
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商务英语专业课程中课程思政的实践探索——以商务英语精读课程为例
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作者 宋庆福 刘琳 解璐 《安徽职业技术学院学报》 2024年第1期14-18,41,共6页
将思想政治教育与专业课程教育有机结合是当前形势下专业课程教学改革面临的新任务、新挑战。文章分析在商务英语专业核心课程商务英语精读课程实施课程思政的必要性及可行性。以商务英语精读课程为例,探究课程思政学理,将课程内容分门... 将思想政治教育与专业课程教育有机结合是当前形势下专业课程教学改革面临的新任务、新挑战。文章分析在商务英语专业核心课程商务英语精读课程实施课程思政的必要性及可行性。以商务英语精读课程为例,探究课程思政学理,将课程内容分门别类,深入挖掘教材中蕴含的思政元素,在课堂教学中进行实践。通过案例导入进行课程思政教学设计,展示中国元素,弘扬职业精神,树立职业道德,增强文化自信,实现知识目标、技能培养与价值引领相结合,为商务英语专业课程教学改革提供借鉴。 展开更多
关键词 课程思政 专业课程 商务英语精读 思政元素 教学设计
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An Empirical Study of Business English Teachers’ Knowledge Structures in Different Course Modules
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作者 Ling Hu Sha XIE Yun Liu 《Chinese Journal of Applied Linguistics》 2019年第2期199-217,264,共20页
The establishment of Business English (abbreviated as BE hereafter) as an independent discipline for undergraduate education appeals to the higher professionalism of BE teachers' knowledge structure. This paper in... The establishment of Business English (abbreviated as BE hereafter) as an independent discipline for undergraduate education appeals to the higher professionalism of BE teachers' knowledge structure. This paper introduces the results of a study that, by in-depth semi-structured interviews, investigated the knowledge structure of 18 teachers across three different BE course modules. Data are analyzed based on grounded theory. Eleven knowledge types required of a qualified BE teacher across three different structures (i.e., three BE course modules) are identified. The construction of BE teachers' knowledge structures differs in the three BE course modules. The findings are a meaningful supplement to the theoretical analysis of the “should-be” description of BE teachers’ knowledge structure and can improve the understanding of the constituents of BE teachers' knowledge structures at a micro-level, which should, in turn, provide references for different module teachers' development. 展开更多
关键词 business english teacher development teacher knowledge business english course module grounded theory
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应用型本科商务英语专业课程思政教学改革探索
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作者 辛姝泓 《三门峡职业技术学院学报》 2024年第3期129-134,共6页
随着高校课程思政工作的不断推进,如何做好高校外语类专业课程思政成为研究热点。分析了应用型本科商务英语专业课程思政现存问题及研究现状,构建了基于多元读写理论的商务英语专业课程混合式教学模型,探索建立了商务英语专业课程思政... 随着高校课程思政工作的不断推进,如何做好高校外语类专业课程思政成为研究热点。分析了应用型本科商务英语专业课程思政现存问题及研究现状,构建了基于多元读写理论的商务英语专业课程混合式教学模型,探索建立了商务英语专业课程思政教学评价方法。教学实践研究结果显示,在明确商务英语专业课程“双目标”和课程思政育人框架基础上,将多元读写理论的实景实践、明确指导、批评框定和转化实践4个要素融入商务英语专业混合式教学过程,有助于提高课程思政育人效果。 展开更多
关键词 应用型本科 商务英语专业 课程思政 多元读写理论 课程改革
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OBE理念下《高级商务英语》课程目标达成度差异性研究
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作者 任玉君 《黑河学院学报》 2024年第4期119-122,共4页
课程目标达成度是成果导向教育(Outcomes-Based Education,OBE)的理念核心。以滁州学院商务英语专业2019级大学生《高级商务英语》课程的教学实践作为研究样本,对课程目标达成度进行差异性分析。结果证实,地区和班级不同的商务英语专业... 课程目标达成度是成果导向教育(Outcomes-Based Education,OBE)的理念核心。以滁州学院商务英语专业2019级大学生《高级商务英语》课程的教学实践作为研究样本,对课程目标达成度进行差异性分析。结果证实,地区和班级不同的商务英语专业大学生在课程目标达成度上存在一定程度的差异。高校可多角度提升《高级商务英语》课程目标达成度,以助于该门课程OBE教育改革实施的标准化、规范化。 展开更多
关键词 课程目标达成度 成果导向教育 高级商务英语 差异性分析
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《商务谈判》课程思政教学与实践研究--以广西师范大学商务英语专业为例
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作者 毛慧勤 《教育教学研究前沿》 2024年第4期81-83,共3页
在全球经济一体化背景下,商务谈判作为国际商务活动的重要组成部分,其重要性日益凸显。而《商务谈判》课程作为商务英语专业的核心课程之一,不仅要求学生掌握谈判策略、技巧及跨文化沟通能力,还需培养其具备良好的职业道德、国际视野和... 在全球经济一体化背景下,商务谈判作为国际商务活动的重要组成部分,其重要性日益凸显。而《商务谈判》课程作为商务英语专业的核心课程之一,不仅要求学生掌握谈判策略、技巧及跨文化沟通能力,还需培养其具备良好的职业道德、国际视野和社会责任感。作为培养未来商务精英的重要阵地,高等教育机构在传授商务谈判专业知识与技能的同时,如何有效融入思想政治教育,是值得教育工作者深入探讨的重要课题。对此,本文以广西师范大学商务英语专业为例,通过阐述《商务谈判》课程思政的意义,分析《商务谈判》课程思政实践策略,以期培养具有国际竞争力的高素质商务人才。 展开更多
关键词 课程思政 《商务谈判》 商务英语专业
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文化自信视域下综合商务英语课程思政建设路径探索
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作者 吴昊 《科教导刊》 2024年第8期56-58,共3页
新文科背景下,培养具备全球视野、跨文化交际能力和批判思维的优秀人才是高校商务英语专业的重任。然而,鉴于学科的特殊性,商务英语专业采用英文授课,介绍西方文化的课程占据主导,受西方文化影响较大,因此,课程思政建设势在必行。文章... 新文科背景下,培养具备全球视野、跨文化交际能力和批判思维的优秀人才是高校商务英语专业的重任。然而,鉴于学科的特殊性,商务英语专业采用英文授课,介绍西方文化的课程占据主导,受西方文化影响较大,因此,课程思政建设势在必行。文章以核心课程综合商务英语为研究对象,具体分析其在课程设置、学生、教学三方面存在的问题,尝试从文化自信视角探索中华优秀传统文化融入教学的实施路径,旨在为商务英语专业课程群的思政建设提供有益借鉴。 展开更多
关键词 文化自信 课程思政 综合商务英语
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