Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understa...Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understanding their specific needs of learning business English, hence resulting in the fallback on learning general English. This gap may also lead to their diffi-culties in understanding complex business concepts. This article analyzes the characteristics of pre-experience learners and elabo-rates on potential benefits of"guest speakers"which can be introduced into classes to help students narrow the experience gap.展开更多
Macmillan English Dictionary for Advanced Learners(MEDAL) applied conceptual metaphor theory to practical lexicogra-phy systematically for the first time, namely, setting Metaphor Box. In the wake of MEDAL, Macmillan ...Macmillan English Dictionary for Advanced Learners(MEDAL) applied conceptual metaphor theory to practical lexicogra-phy systematically for the first time, namely, setting Metaphor Box. In the wake of MEDAL, Macmillan English-Chinese Dictionary for Advanced Learners was published based on the English blueprint. Due to different experience and thinking ways between Chi-nese and English, it is not easy for users to understand and translate the metaphors boxes without the help of proper translationstrategies. As an authoritative bilingual version for learners, it provided a template of understanding and translating metaphors.Thus, studying its strategies used in translating the metaphors boxes will be helpful for learners to understand and translate meta-phors in language learning. On the basis of strategies suggested by other researchers and case analysis, three main strategies usedin translating the Metaphor Boxes in the dictionary will be proposed.展开更多
There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid d...There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks.展开更多
Business English is a field in English for Special Purposes (ESP). However,Business English differs from other varieties of ESP in that it is often a mix of specific content and general content. So,Business English te...Business English is a field in English for Special Purposes (ESP). However,Business English differs from other varieties of ESP in that it is often a mix of specific content and general content. So,Business English teachers are not only required to teach the basic English language skills but also the professional language and skills used in business. What can help the teachers carrying out the teaching successfully? This paper discusses on how to make Business English teaching more effective according to its special learning aims and learners.展开更多
文摘Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understanding their specific needs of learning business English, hence resulting in the fallback on learning general English. This gap may also lead to their diffi-culties in understanding complex business concepts. This article analyzes the characteristics of pre-experience learners and elabo-rates on potential benefits of"guest speakers"which can be introduced into classes to help students narrow the experience gap.
文摘Macmillan English Dictionary for Advanced Learners(MEDAL) applied conceptual metaphor theory to practical lexicogra-phy systematically for the first time, namely, setting Metaphor Box. In the wake of MEDAL, Macmillan English-Chinese Dictionary for Advanced Learners was published based on the English blueprint. Due to different experience and thinking ways between Chi-nese and English, it is not easy for users to understand and translate the metaphors boxes without the help of proper translationstrategies. As an authoritative bilingual version for learners, it provided a template of understanding and translating metaphors.Thus, studying its strategies used in translating the metaphors boxes will be helpful for learners to understand and translate meta-phors in language learning. On the basis of strategies suggested by other researchers and case analysis, three main strategies usedin translating the Metaphor Boxes in the dictionary will be proposed.
文摘There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks.
文摘Business English is a field in English for Special Purposes (ESP). However,Business English differs from other varieties of ESP in that it is often a mix of specific content and general content. So,Business English teachers are not only required to teach the basic English language skills but also the professional language and skills used in business. What can help the teachers carrying out the teaching successfully? This paper discusses on how to make Business English teaching more effective according to its special learning aims and learners.
