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A Study on How to Overcome Cultural Barriers in the Sino-US Business English Negotiations
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作者 卢冬梅 门一旋 《海外英语》 2017年第22期169-170,共2页
With the growing popularity of intercultural communication, business English Negotiation between China and the United States has also increased. Negotiators will meet many communication barriers of language and cultur... With the growing popularity of intercultural communication, business English Negotiation between China and the United States has also increased. Negotiators will meet many communication barriers of language and culture during the process.If handled improperly, it will affect the outcome of the negotiations and the following cooperation. Thus, a profound understanding of the characteristics of business English negotiations and cultural barriers is indispensible.For different obstacles, summing up the appropriate negotiation strategies can be twice the result with half the effort, which will actively promote business English communication and negotiation. 展开更多
关键词 cultural barriers business english negotiations negotiation strategies
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